Demystifying SEO

Transcript

1. Demystifying SEO Aremu Oluwagbamila (SMOG)
2. Fullstack Developer
3. - SEO Enthusiasts - Website/blog owners - Product designers (UI/UX) - Web designers and developers - Content developers This session is for
4. This session is particularly focused on how you can optimize websites for Search Engines I might use some untechnical terms to drive the point home - please pardon me, this was not intended to be an english class
5. Search Engine Optimizatio(SEO) is the process of making it easy for people(search engines) to find you online - C’est finis Bounce rate is the rate at which people leave your website without taking any action at all at all. I call these people “bouncers” Terms you should know
6. The higher your bounce rate, the lower your chances of getting indexed, thereby reducing your chances of being found online (o mase o) More on Bounce rate Bounce Rate Total Bouncers Total Visitors 100% X =
7. You stay in Surulere and you have a friend Lekki and another in Yaba. Who are you most likely to visit often? *Since Yaba is closer to Surulere, Yaba will most likely be your first answer: you are not wrong - time however is just one of the factors Driving it home
8. Page speed: Surulere to Shomolu is 17mins while Surulere to Lekki is 43mins so timewise, you can access your Shomolu padi faster and easily. A good website shouldn’t take more than 5secs to load at most - 2secs is the standard though Internet speed: Your means of transportation - uber/bolt or molue. Not all your users use 4G or office Wi-FI The kind of reception. If your Shomolu friend has a bad attitude - you most likely will visit your Lekki friend more no matter the distance (a.k.a your website content - layout, colors, typography, etc) Factors
9. 9 + ABC Tips to improve your SEO
10. Reduce images without loosing quality - no image should be more than 500KB - Save for web in Photoshop - Use plugins like Wp Smush in Wordpress - Consider a platform like Cloudinary to host your images for static websites 1 2
11. Deliver assets(CSS, JS, images) over a CDN (Content Delivery Network) e.g Cloudinary Don’t forget to minify your JS/CSS files 2 3
12. Avoid too many affiliate links on your website. It will end in premium tears. Advisably, use google adsense if you want to advertise at all. 3
13. 5 Keywords come forward, the rest of you f*ck off Words that directly relate to the brand e.g the brand name, etc should reflect more in the upper parts of your website than in the lower parts of the website 4
14. As in design, so it is in SEO. Hierarchy is king Keywords in heading (h1, h2, h3...) have more value than keywords in body text. 5 6
15. Your content should be readable both on pc and on mobile The minimum font size should be 16px - except you know what you are doing 6 7
16. Name your images properly What the fugg is IMG_041520201044.JPG? Aremu Smog.JPG is not bad my dear 7
17. Avoid Dead Ends. Visitors should not get to a part of your website and not be able to access other parts For blogs/case studies, have a next/previous section or related posts/case studies or both Your navigation/menu should not be complex 8 9
18. Alt tag is very important, Developers take note. This is how bots read your images Never leave it empty. Worst case scenario, use the image title e.g Aremu Smog Best case scenario, describe the picture concisely e.g Aremu Smog holding microphone 9 A
19. Spice up your SEO Score Let authority websites(i.e website with high reputation) link to your website when they mention you (this is known as backlinks) Use a meta description that concisely describes a page/posts with appropriate keys such as: design agency in Nigeria against a madass agency Link to parts(pages,articles e.t.c) of your website to pass the juice around (this is know as deeplinking) A B
20. Know if you are on track and keep iterating for success Test your page speed (www.tools.pingdom.com, testmysite.withgoogle.com) Put an eyes on analytics to measure traffic Check your Google search console to see how people are finding you and optimize B
21. Bonus Tip that you did not pay for, I highly recommend the following plugin for Wordpress Users Google Site Kit Yoast SEO Wp Smush Wp Super Cache EWWWW Image Optimizer C
22. www.fourthcanvas.co/share Watch presentation on Tainkewu Eseun Imela Ime ado Na godeObrigad