Winning with Stories by Opeyemi Olugbemiro

Transcript

1. Winning with Stories… Opeyemi Olugbemiro
3. Stories... what do they mean?
4. So you are communicating the “Who”, “What”, “Why”, “When” and sometimes, for “Whom” in a way that it is important and relevant for the people you want to do business with.
5. Why should we tell stories?
6. It helps to simplify and show the application to complex experiences… 1
7. Stories have a way of bringing people together (especially if it becomes easy for them to see themselves in the picture) 2
8. Stories can inspire and motivate action 3
9. The Storytelling Process
10. Who is your Audience? 1
11. What is your core message (some people call this big story)? 2
12. What should your story be about? 3
13. What do you want people to do (your call-to-Action) 4 5
14. Where/how do you want this story told? 5
15. Write! 6
16. Share this story. 7
17. The business case for storytelling in Nigeria
18. Any Question of the day? Hit Me Thank You!