Empathise to help define the problem Tests create new idea for the project Learn from prototypes to spark new ideas Tests reveal insights that refdefine the problem
Leverage on your strengths and unique capabilities; do what you are good at. It should be realistic. Take into account internal and external constraints. The strategy should be developed with the participation of those who are going to be on the front line of execution. It must not be delivered as an instruction. - - - -
Shaw. - There’s no shortage of good ideas. - Indeed, the biggest problem in building an innovative o oorganization is not stimulating creativity. The problem is how tto nurture the creativity that abounds all around us, and how to gget that creativity acted upon and turned into innovation.