The Fastest Pivot You'll Ever Make

Keynote at RocketSpace and KickLabs
San Francisco, CA
October 17, 2012

Transcript

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4. We design great experiences
   for amazing people.
   

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12. Experience design is
    crafting how people
    feel about your product.
    

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18. startups
    

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26. What is the right product to build?
    

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27. ux
    

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36. photo by Dane Petersen
    

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37. So now what?
    

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40. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery
    

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41. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery
    

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42. We learn what to
    build by exhausting
    all other possibilities.
    

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44. Ideas are not precious.
    

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45. How do you exhaust
    all possible ideas?
    By using the simplest
    tools available.
    

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46. photo by Dane Petersen
    

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47. image credit: http://allthingsd.com/20120729/court-case-offers-rare-glimpse-at-dozen-of-iphone-and-ipad-prototype-designs
    

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48. photo credit: http://www.flickr.com/photos/jackdorsey/182613360
    

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49. photo credit: http://www.flickr.com/photos/jackdorsey/182613360
    

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50. photo credit: http://www.flickr.com/photos/jackdorsey/182613360
    

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56. Not this.
    photo credit: https://www.wengerna.com/giant-knife-16999
    

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71. photo by Adaptive Path
    

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83. photo credit: http://www.flickr.com/photos/jackdorsey/182613360
    

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