Keynote at RocketSpace and KickLabs San Francisco, CA October 17, 2012
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We design great experiencesfor amazing people.
Experience design iscrafting how peoplefeel about your product.
startups
What is the right product to build?
ux
photo by Dane Petersen
So now what?
image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery
We learn what tobuild by exhaustingall other possibilities.
Ideas are not precious.
How do you exhaustall possible ideas?By using the simplesttools available.
image credit: http://allthingsd.com/20120729/court-case-offers-rare-glimpse-at-dozen-of-iphone-and-ipad-prototype-designs
photo credit: http://www.flickr.com/photos/jackdorsey/182613360
Not this.photo credit: https://www.wengerna.com/giant-knife-16999
photo by Adaptive Path