Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Fastest Pivot You'll Ever Make

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Dane Petersen Dane Petersen
October 17, 2012
Design
530
3

The Fastest Pivot You'll Ever Make

Keynote at RocketSpace and KickLabs
San Francisco, CA
October 17, 2012

Avatar for Dane Petersen

Dane Petersen

October 17, 2012

More Decks by Dane Petersen

See All by Dane Petersen
codecraft
Avatar for Dane Petersen thegreatsunra
1
830
Design At Scale Workshop
Avatar for Dane Petersen thegreatsunra
2
740
Designing the Industrial Internet
Avatar for Dane Petersen thegreatsunra
2
260
On Aircraft and Craft
Avatar for Dane Petersen thegreatsunra
0
240
HunchWorks: Combining Human Expertise and Big Data
Avatar for Dane Petersen thegreatsunra
0
180

Other Decks in Design

See All in Design
絵や写真から学ぶ、要素がもたらす副作用
Avatar for keigo kspace
0
370
Design dependencies
Avatar for Teba_eleven teba_eleven
0
130
「親切なオンボーディング」 が招く罠　ー　AI時代のUXデザイン
Avatar for 小神 godlingkogami
0
130
新卒2年目デザイナーが、UX検定基礎にチャレンジした話
Avatar for ぽん designer_no_pon
1
1.5k
Storyboard Exercise: Chase Sequence
Avatar for Mandalyn Teo lynteo
1
320
生成AIの不確実性を価値に変える、「ビズリーチ」の体験設計 / KNOTS2026
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
6
1.2k
I.A. como meio, não como fim. Como avaliar o valor entregue?
Avatar for Viviane Delvequio videlvequio
0
360
デザインを信じていますか
Avatar for sekig(ojiee) sekiguchiy
1
1.2k
test deck title
Avatar for Shota Matsuo shotamatsuo
0
1.5k
研修担当者が一番伸びた　熊本市役所✕AI『泥臭いAI研修』のワークショップ設計について
Avatar for @Garyuten garyuten
2
400
CULTURE DECK／Creative Director
Avatar for M-HAND,Inc. mhand01
0
1.2k
CULTURE DECK／Marketing Director
Avatar for M-HAND,Inc. mhand01
0
1.3k

Featured

See All Featured
Into the Great Unknown - MozCon
Avatar for Noah Learner thekraken
41
2.6k
A Soul's Torment
Avatar for Nat Ma seathinner
6
2.9k
So, you think you're a good person
Avatar for Per Axbom axbom
PRO
2
2.1k
The Illustrated Guide to Node.js - THAT Conference 2024
Avatar for David Neal reverentgeek
1
380
Fight the Zombie Pattern Library - RWD Summit 2016
Avatar for Marcelo Somers marcelosomers
234
17k
Crafting Experiences
Avatar for Bethany Jepchumba bethany
1
170
Optimising Largest Contentful Paint
Avatar for Harry Roberts csswizardry
37
3.7k
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
247
13k
Google's AI Overviews - The New Search
Avatar for Barry Adams badams
0
1k
Test your architecture with Archunit
Avatar for Yoan thirion
1
2.3k
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
Avatar for Aleyda Solis aleyda
1
2k
Producing Creativity
Avatar for Steve Smith orderedlist
PRO
348
40k

Transcript

  1. None
  2. None
  3. None

  4. We design great experiences for amazing people.

  5. None
  6. None
  7. None
  8. None
  9. None
  10. None
  11. None

  12. Experience design is crafting how people feel about your product.

  13. None
  14. None
  15. None
  16. None
  17. None

  18. startups

  19. None
  20. None
  21. None
  22. None
  23. None
  24. None
  25. None

  26. What is the right product to build?

  27. ux

  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None

  36. photo by Dane Petersen

  37. So now what?

  38. None
  39. None

  40. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery

  41. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery

  42. We learn what to build by exhausting all other possibilities.

  43. None

  44. Ideas are not precious.

  45. How do you exhaust all possible ideas? By using the

    simplest tools available.

  46. photo by Dane Petersen

  47. image credit: http://allthingsd.com/20120729/court-case-offers-rare-glimpse-at-dozen-of-iphone-and-ipad-prototype-designs

  48. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  49. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  50. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  51. None
  52. None
  53. None
  54. None
  55. None

  56. Not this. photo credit: https://www.wengerna.com/giant-knife-16999

  57. None
  58. None
  59. None
  60. None
  61. None
  62. None
  63. None
  64. None
  65. None
  66. None
  67. None
  68. None
  69. None
  70. None

  71. photo by Adaptive Path

  72. None
  73. None
  74. None
  75. None
  76. None
  77. None
  78. None
  79. None
  80. None
  81. None
  82. None

  83. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  84. None
  85. None
  86. None
  87. None