Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Fastest Pivot You'll Ever Make

Avatar for Dane Petersen Dane Petersen
October 17, 2012
Design
530
3

The Fastest Pivot You'll Ever Make

Keynote at RocketSpace and KickLabs
San Francisco, CA
October 17, 2012

Avatar for Dane Petersen

Dane Petersen

October 17, 2012

More Decks by Dane Petersen

See All by Dane Petersen
codecraft
Avatar for Dane Petersen thegreatsunra
1
840
Design At Scale Workshop
Avatar for Dane Petersen thegreatsunra
2
750
Designing the Industrial Internet
Avatar for Dane Petersen thegreatsunra
2
260
On Aircraft and Craft
Avatar for Dane Petersen thegreatsunra
0
240
HunchWorks: Combining Human Expertise and Big Data
Avatar for Dane Petersen thegreatsunra
0
190

Other Decks in Design

See All in Design
タイル紹介サイト「タイルだもんで」
Avatar for しま calpin
0
160
なぜ、インサイトを貯めるのか？
Avatar for 田島佳穂 tajima_kaho
3
2.5k
AI時代、デザイナーの価値はどこに？
Avatar for Ryotaro Takahashi tararira
2
1.8k
From the Visible Crossroads: Turning Outputs into Outcomes
Avatar for takai_kanako takaikanako
2
1.5k
工房としてのAI ── デザイナー、作家、ビルダー
Avatar for hiranotomoki hiranotomoki
0
370
「見せる」登壇資料デザインの極意
Avatar for takanorip takanorip
4
1.2k
Frontier
Avatar for Renny Wang rwang05
0
180
絵や写真から学ぶ、要素がもたらす副作用
Avatar for keigo kspace
0
440
Drawing_for_Anim_Final_PDF.pdf
Avatar for Mandalyn Teo lynteo
2
170
Design dependencies
Avatar for Teba_eleven teba_eleven
0
140
CULTURE DECK／Frontend Engineer
Avatar for M-HAND,Inc. mhand01
0
1.4k
Signull 団体説明資料
Avatar for Signull signull
0
720

Featured

See All Featured
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
135
10k
The SEO Collaboration Effect
Avatar for Kristina Bergwall kristinabergwall1
1
510
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
118
120k
JAMstack: Web Apps at Ludicrous Speed - All Things Open 2022
Avatar for David Neal reverentgeek
1
510
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
1
270
Public Speaking Without Barfing On Your Shoes - THAT 2023
Avatar for David Neal reverentgeek
1
460
We Are The Robots
Avatar for Honza Javorek honzajavorek
0
290
Mozcon NYC 2025: Stop Losing SEO Traffic
Avatar for Sam Torres samtorres
1
430
HTML-Aware ERB: The Path to Reactive Rendering @ RubyCon 2026, Rimini, Italy
Avatar for Marco Roth marcoroth
3
370
Color Theory Basics | Prateek | Gurzu
Avatar for Gurzu gurzu
0
400
sira's awesome portfolio website redesign presentation
Avatar for ElsiraPls elsirapls
0
310
Digital Ethics as a Driver of Design Innovation
Avatar for Per Axbom axbom
PRO
1
350

Transcript

  1. None
  2. None
  3. None

  4. We design great experiences for amazing people.

  5. None
  6. None
  7. None
  8. None
  9. None
  10. None
  11. None

  12. Experience design is crafting how people feel about your product.

  13. None
  14. None
  15. None
  16. None
  17. None

  18. startups

  19. None
  20. None
  21. None
  22. None
  23. None
  24. None
  25. None

  26. What is the right product to build?

  27. ux

  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None

  36. photo by Dane Petersen

  37. So now what?

  38. None
  39. None

  40. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery

  41. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery

  42. We learn what to build by exhausting all other possibilities.

  43. None

  44. Ideas are not precious.

  45. How do you exhaust all possible ideas? By using the

    simplest tools available.

  46. photo by Dane Petersen

  47. image credit: http://allthingsd.com/20120729/court-case-offers-rare-glimpse-at-dozen-of-iphone-and-ipad-prototype-designs

  48. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  49. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  50. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  51. None
  52. None
  53. None
  54. None
  55. None

  56. Not this. photo credit: https://www.wengerna.com/giant-knife-16999

  57. None
  58. None
  59. None
  60. None
  61. None
  62. None
  63. None
  64. None
  65. None
  66. None
  67. None
  68. None
  69. None
  70. None

  71. photo by Adaptive Path

  72. None
  73. None
  74. None
  75. None
  76. None
  77. None
  78. None
  79. None
  80. None
  81. None
  82. None

  83. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  84. None
  85. None
  86. None
  87. None