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The Fastest Pivot You'll Ever Make

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Dane Petersen Dane Petersen
October 17, 2012
Design
500
3

The Fastest Pivot You'll Ever Make

Keynote at RocketSpace and KickLabs
San Francisco, CA
October 17, 2012

Avatar for Dane Petersen

Dane Petersen

October 17, 2012

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Transcript

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  4. We design great experiences for amazing people.

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  12. Experience design is crafting how people feel about your product.

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  18. startups

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  26. What is the right product to build?

  27. ux

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  36. photo by Dane Petersen

  37. So now what?

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  40. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery

  41. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery

  42. We learn what to build by exhausting all other possibilities.

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  44. Ideas are not precious.

  45. How do you exhaust all possible ideas? By using the

    simplest tools available.

  46. photo by Dane Petersen

  47. image credit: http://allthingsd.com/20120729/court-case-offers-rare-glimpse-at-dozen-of-iphone-and-ipad-prototype-designs

  48. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  49. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

  50. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

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  56. Not this. photo credit: https://www.wengerna.com/giant-knife-16999

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  71. photo by Adaptive Path

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  83. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

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