The New Black - Creds

Includes what we're all about and some examples of our work

Transcript

1. ben@newblack.me +44 (0) 207 7390 352 www.newblack.me
2. Who?
3. We are a The New Black, a creative development studio with a focus on user experience, responsive design and social media. The Team
4. Curator & founder With previous experience as a graphic designer, web developer and also in a head of digital role, Ben is perfectly positioned to coordinate projects & work directly with clients. Ben Taub Developer & founder Jim is fanatical about user experience, ensuring the harmony of function and form on all our websites and apps. As well as being our lead developer, he’s also a proud father. Jim Tattersall
5. Designer Our UI perfectionist. Adam’s understanding and balance of function and form allows him to create truly beautiful and functional, pixel- perfect digital experiences. Adam Robbins Developer Our latest recruit is a sucker for performance and cross-browser support, making sure all we build works on all devices. He predominantly uses Windows, but we don’t hold it against him. Daniel Banting
6. What we do Developers Both computer science graduates, the Toms are a formidable pair of performance obsessives. Unlike the rest of the team the Toms work remotely. The Toms
7. What we do
8. We create websites and apps to support your campaigns and businesses, as well internal tools aimed at increasing your productivity and give you a competitive advantage. Services
9. We’ve built websites of all types over the years, and we’re big advocates of responsive design, meaning we’ll have your site working as well on mobile as it does on a desktop. Web design & development Need to get your brand in the hands of your customers? Of course you do, and you probably want a little permanent space in their heads too. Mobile apps can help you get that little bit closer to your customers even when they’re on the go. Mobile apps
10. If you’re looking for social engagement on the latest and most popular social media platforms, look no further. To date we’ve built over 150 Facebook applications for clients ranging from established brands to films, record labels and advertising agencies. Social media apps A good grasp of technology is essential when devising a digital strategy, and here at The New Black we’ve got plenty of that. Combined with our backgrounds and experience in marketing, social media, product managent and UX - we think we’re in a good position to advise you on what can be achieved within your budgets and meet your goals. Digital consultancy
11. We are always on a mission to become more efficient and productive as a company, and love nothing less than helping our clients achieve that too. Bespoke internal tools are a great way to help you achieve that. Bespoke digital tools Websites and branding often evolve together. We can help visually refresh your brand so we can carry it across to your new site, and give you a more consistent overall cross-medium image. Creative services Aa Our clients
12. We’re lucky enough to have been involved with some truly great brands and people. Our process
13. How?
14. We always develop from front-to-back, because we believe that everything starts with a really great user experience.
15. In fact, the user is at the very heart of every decision we make. Str ategy De ploy Cr eate Re view User What we’re all about
16. What we’re all about
17. While we marvel at things that look pretty - design is more than the way something looks, it’s also the mechanics behind it and how people interact with it. These values governs every project we work on. We’re a design- led studio The landscape of web design has changed drastically with the spread of mobile devices and tablets. Our approach fully accomodates this great digital progression. We don’t discriminate
18. We’re always on the lookout for the latest innovations in tech to either add to our workflow, or use on our next project. It’s the only way to not be left behind in our rapid moving technical maelstrom of a world. Technology is what gets us out of bed We love working with people from different industries and backgrounds and regurlaly white-label our services to agencies. Partnerships and collaboration
19. Smart technology is technology which a user doesn’t notice. It’s there to ensure a seamless experience and is tailored to the end user’s device meaning things work for everyone. Smart technology We’re advocates of minimalism and stripping out features that aren’t a necessity. We think it leads to a more focused offering with no feature-bloat, and ultimately leads to a better user experience. Less generally is more Projects
20. Projects Responsive Websites Social Media Apps Web Apps Branding
21. Responsive websites
22. Ruby Pseudo
23. Ruby Pseudo Consulting, a youth insights agency who work with brands such as Nike, Nokia, and MTV approached us to re-design and build their website to celebrate their fifth successful year in business.
24. Our brief was to design a website that gave the best possible representation of the diversity and scale of their entire network, while highlighting the bond they have with their members.
31. Nyxoah
32. Nyxoah, a medical company based in Belgium have produced a ground-breaking device for the treatment of obstructive sleep apnea. We built them a responsive website.
35. Our brief was to steer away from ‘dry’ medical websites, instead focusing on giving the company the appeal of a modern gadget. “Please take a few cues from Apple” - we were told.
40. Joel Compass
41. Joel Compass is the next big thing to come out of the UK R&B artist scene. His record label needed a website to highlight the cinematic music videos that’s a hallmark of his image.
49. Anne Grete Preus
50. Anne Grete Preus, is Norway’s answer to Tom Jones and our first foray into the Norwegian market. She needed a website to commemorate the re-release of her entire catalogue.
53. As part of this build, we were briefed on a lyrics search function which was to be a hero feature of the website. Every word and song in her catalogue should be easily found.
58. Pacific Rim Client: Grapevine Digital
59. Pacific Rim is a sci-fi blockbuster film we had the privilege of working on this year. The film studio wanted a responsive web-application which would house content, and could be easily localised across the world.
62. Our pitch involved creating a futuristic 3D interface reminiscent of the UI you may come across in the film. It was quite ambitious, and uses some cutting edge web-technologies.
68. Social media apps
69. Gangster Squad Client: Grapevine Digital
71. Gangster Squad is a prohibition film starring Hollywood heartthrob Ryan Gosling. We had the pleasure of working on a campaign to promote the film across 5 European territories alongside film PR agency Grapevine Digital.
73. As part of the release of the film, promotional nights were organised across Europe. We were tasked to build a fun Facebook entry mechanic which would play on the underground prohibition theme of the film.
78. Web apps
79. RPC NMS
81. After finishing a website for Ruby Pseudo, we immediately jumped into our second project for them - an internal tool which they could use to manage their global network of tastemaker kids.
84. Branding
85. AOK Music Photography ©Pooneh Ghana
86. AOK is a music company based in Norway who invest in recording and managing new bands. The company wanted a clean but cool brand they could roll out in 2014.
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89. Photography ©Pooneh Ghana
90. Photography ©Pooneh Ghana
91. Photography ©Pooneh Ghana
93. Photography ©Pooneh Ghana
94. Snact
95. Snact is a healthy and sustainable food start-up based in London. The focus of the company is to use ‘ugly’ fruit and vegetables that supermarkets would throw away but are still usable - to create healthy snacks.
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99. Guilt-free snacking
101. Rather than taking the brand down the predictable organic product route, we suggested going for a more unique and fresh look and feel which will make the product stand out from the competition.
106. Thank you ben@newblack.me +44 (0) 207 7390 352 www.newblack.me