Click to Update

This Here returned to Shoreditch House to give an update on everything that has happened on the social web this past year. From new trends, clever campaigns and emerging apps to the on-going evolution of Facebook, Twitter et al.

Transcript

1. CLICK TO UPDATE WED SEPTEMBER 18, 2013
2. thishe.re | @thishere A FEW QUICK NOTES… BEFORE WE BEGIN 2 No Q&A – just stop me during the presentation, or come and have a chat afterwards. UPDATE
3. thishe.re | @thishere A FEW QUICK NOTES… BEFORE WE BEGIN 3 thishe.re/ clicktoupdate
4. thishe.re | @thishere IF YOU CAN’T GET YOUR HEAD AROUND THE .RE OR… 4 thishere.co.uk/ clicktoupdate
5. thishe.re | @thishere THIS HERE Jemima Garthwaite | @_jemima WHO ARE WE? XX Tom Szekeres | @tomszekeres JEMIMA| TOM 5
6. thishe.re | @thishere Jemima Garthwaite | @_jemima THIS HERE WHO AM I? XX Tom Szekeres | @tomszekeres JEMIMA| TOM 6
7. WHAT IS THIS ALL ABOUT THEN? thishe.re | @thishere XX BRANDS PEOPLE THIS TALK
8. thishe.re | @thishere WHAT YOU CAN EXPECT BEFORE WE BEGIN 8 Oc Facebook Graph Search #LFW Facebook News Feed Algorithm New News Feed Nv De Ja Fe Ma Ap Ma Ju Jy Au Sept 2013 Desktop Social Media Usage Peaks Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr Stephen Wolfram releases Facebook Analysis #RoyalBaby Instagram breaks on Twitter
9. thishe.re | @thishere WHY ARE WE DOING THIS? BUT FIRST… 9
12. thishe.re | @thishere 12 CHANGE HAPPENS
13. thishe.re | @thishere KEEPING UP IS A FULL TIME JOB 13
14. thishe.re | @thishere 14 FIVE TRENDS OF THE PAST YEAR
15. thishe.re | @thishere 15 CON STR AINE D MED IA
16. thishe.re | @thishere THINKING INSIDE THE BOX CONSTRAINED MEDIA 16 140 Characters 1:1 Ratio Six Seconds Zero Edits 150 Friends
17. thishe.re | @thishere 17 TRANSIENCE
18. thishe.re | @thishere 17 TRANSIENCE
19. thishe.re | @thishere (Almost) none will be in existence the next day. THE MISSION IMPOSSIBLE OF SHARING SNAPCHAT 18 More than 350 million photos a day are shared on Snapchat
20. thishe.re | @thishere (Almost) none will be in existence the next day. THE MISSION IMPOSSIBLE OF SHARING SNAPCHAT 18 More than 350 million photos a day are shared on Snapchat
21. thishe.re | @thishere 19 NTADATIOGMEFREN
22. thishe.re | @thishere 20 DEFRAGMENTATION
23. thishe.re | @thishere GOOGLE GOT ITS ACT TOGETHER 21 Google+
24. thishe.re | @thishere WHO CARES IF YOU’VE GOT SEPARATE ACCOUNTS? BRANDS DOING IT WRONG 22
25. thishe.re | @thishere DOES YOUR SUB-BRAND REALLY DESERVE ITS OWN PROFILE? (SUB-)BRANDS DOING IT WRONG 23
26. thishe.re | @thishere SPEAK WITH A SINGLE VOICE (IN EACH LANGUAGE, NOT EACH COUNTRY) DOING IT RIGHT 24
27. thishe.re | @thishere 25 BATCH. PROCESSING. IS. OUT.
28. thishe.re | @thishere 25 BATCH. PROCESSING. IS. OUT. REAL-TIME MARKETING IS IN.
29. thishe.re | @thishere WARNING 26 THE NEXT CASE STUDY IS MUCH-CITED, AND LEAD TO A SHED-LOAD OF MEDIOCRE COPYCATS. BEWARE OF THE HYPE.
30. 6:30 p.m.
31. 8:38 p.m.
32. 8:48 p.m.
33. thishe.re | @thishere NOT SO GREAT… MEDIOCRE NEWS-JACKING 30
34. thishe.re | @thishere WE CERTAINLY DIDN’T FORGET… RTM GONE WTF 31
35. thishe.re | @thishere AGAIN THE FOUR TRENDS 32 1. Constrained Media 2. Transience 3. Simplification 4. Responsive
36. thishe.re | @thishere WHAT YOU MAY HAVE MISSED IN 2012/13 PREVIOUSLY ON SOCIAL MEDIA… 33
37. thishe.re | @thishere 2012/13 THE LAST YEAR IN SOCIAL 34 Oc Facebook Graph Search #LFW Facebook News Feed Algorithm New News Feed Nv De Ja Fe Ma Ap Ma Ju Jy Au Sept 2013 Desktop Social Media Usage Peaks Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr Stephen Wolfram releases Facebook Analysis #RoyalBaby Instagram breaks on Twitter
38. Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc October 2012
39. thishe.re | @thishere FACEBOOK AND TWITTER START FALLING OUT… INSTAGRAM STOPS PLAYING NICE Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc Nov 2012
40. thishe.re | @thishere WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS DESKTOP SOCIAL USAGE PEAKED Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc Dec 2012
41. thishe.re | @thishere AND FINALLY MAKES VIDEO WORK ON MOBILE TWITTER LAUNCHES VINE Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc Jan 2013
42. thishe.re | @thishere AND FINALLY MAKES VIDEO WORK ON MOBILE TWITTER LAUNCHES VINE Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc Jan 2013 Six Seconds Zero Edits
43. thishe.re | @thishere AND BECOMES THE THIRD BIGGEST SEARCH ENGINE FACEBOOK LAUNCHES GRAPH SEARCH Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc Feb 2013
44. Nv De Ja Fe Ma Ap Ma Ju Jy Au Feb 2013
45. Nv De Ja Fe Ma Ap Ma Ju Jy Au Feb 2013
46. Nv De Ja Fe Ma Ap Ma Ju Jy Au Feb 2013
47. Nv De Ja Fe Ma Ap Ma Ju Jy Au Feb 2013
48. thishe.re | @thishere A “PERSONALISED NEWSPAPER” FACEBOOK ANNOUNCES NEW NEWS FEED Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc March 2013
49. thishe.re | @thishere GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc March 2013 May 2013 July 2013
50. thishe.re | @thishere GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc March 2013 May 2013 July 2013
51. thishe.re | @thishere FOR A COOL $1,100,000,000 YAHOO BOUGHT TUMBLR Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc May 2013
52. thishe.re | @thishere CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA #HASHTAGS COME TO FACEBOOK Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc June 2013
53. thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc July 2013
54. thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc July 2013
55. thishe.re | @thishere YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY FACEBOOK CHANGED ITS ALGORITHM Nv De Ja Fe Ma Ap Ma Ju Jy Au Se Oc August 2013
56. thishe.re | @thishere APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO IOS 7 Ja Fe Ma Ap Ma Ju Jy Au Se Sept 2013 +
57. thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 54 picture of mobile
58. thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 55 picture of mobile
59. thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 56 picture of mobile
60. thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 57 picture of mobile
61. thishe.re | @thishere LOVELY Any questions? answers@thishe.re @thishere thishere.co.uk/clicktoupdate …or find us at the bar. 58