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Google Analytics for Developers

Avatar for thomasbachem thomasbachem
March 15, 2013
Programming
7
3.1k

Google Analytics for Developers

Presented at http://startupcampberlin.de/2013/

Avatar for thomasbachem

thomasbachem

March 15, 2013
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Transcript

  1. for

  2. None
  3. None
  4. None
  5. None
  6. None

  7. Analytics

  8. Page Views

  9. _trackPageview( path )

  10. _trackPageview( "/ratgeber" )

  11. None

  12. Social Interactions

  13. _trackSocial( network, socialAction, target, pagePath )

  14. _trackSocial( "facebook", "like", "//fb.com/foo", document.URL )

  15. None
  16. None

  17. Events

  18. _trackEvent( category, action, label, value, nonInteraction )

  19. _trackEvent( "Editor", "Theme.Select", "Elegant.Gray", null, false )

  20. None
  21. None

  22. User Timings

  23. _trackTiming( category, variable, time, label )

  24. _trackTiming( "Editor", "Upload.Photo", 23.5, "JPG" )

  25. None
  26. None

  27. Transactions

  28. _addTrans( orderId, affiliation, total, tax, shipping, city, state, country )

  29. _addTrans( "123456789", "xing", 2.99, 0.19  *  2.99, 0, "Köln", "NRW",

    "de" )

  30. _addItem( orderId, sku, name, category, price, quantity )

  31. _addItem( "123456789", "pdf", "PDF", "Elegant.Gray", 2.99  *  (1  /  1.19),

    1 )
  32. None
  33. None

  34. Goals & Funnels

  35. None

  36. _trackPageview( "/#modified" )

  37. Custom Variables

  38. _setCustomVar( slot, name, value, scope )

  39. _setCustomVar( 1, "HasFacebook", true, 1  //  Visitor )

  40. Page Scope: → Segment traffic into page sections

  41. Advanced Segments: → Analyze users that use Facebook

  42. Advanced Segments

  43. None

  44. Error Tracking

  45. _trackEvent( "Error", "Javascript", "Exception  at…", null, true )

  46. None

  47. Advanced Segments: → Analyze users who experienced errors

  48. Boss Exclusion

  49. document.cookie  = "Do-­‐Not-­‐Track=1,  expires=2038"

  50. php-ga code.google.com/p/php-ga/

  51. None

  52. use  UnitedPrototype\GoogleAnalytics  as  Ga; $tracker  =  new  Ga\Tracker('UA-­‐12345678-­‐9',  'example.com'); $visitor

     =  new  Ga\Visitor(); $visitor-­‐>setIpAddress($_SERVER['REMOTE_ADDR']); $visitor-­‐>setUserAgent($_SERVER['HTTP_USER_AGENT']); $visitor-­‐>setScreenResolution('1024x768'); $session  =  new  Ga\Session(); $page  =  new  Ga\Page('/page.html'); $page-­‐>setTitle('My  Page'); $tracker-­‐>trackPageview($page,  $session,  $visitor);

  53. Soon: Measurement Protocol developers.google.com/analytics/devguides/collection/protocol/v1/

  54. Thanks for listening! fb.com/thomasbachem [email protected]