Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Google Analytics for Developers

Avatar for thomasbachem thomasbachem
March 15, 2013
Programming
3.1k
7

Google Analytics for Developers

Presented at http://startupcampberlin.de/2013/

Avatar for thomasbachem

thomasbachem

March 15, 2013

More Decks by thomasbachem

See All by thomasbachem
CODE – Educating the Digital Pioneers of Tomorrow
Avatar for thomasbachem thomasbachem
0
86

Other Decks in Programming

See All in Programming
The Rails Doctrine Decade
Avatar for Koichi ITO koic
2
180
Intent as Code
Avatar for Shoppingjaws shoppingjaws
6
1.1k
Are APIs Still Relevant in the AI Era?
Avatar for Antoine Bluchet soyuka
0
280
【高い買い物LT会】初任給で話題の国産フィジカルAIを買った話
Avatar for 赤神青空 akagami
PRO
0
160
AI に Inclusive UI を書かせよう — Design Rules Skill で Compose UI を作り直す
Avatar for テオリア・テクノロジーズ theoriatec2024
1
510
モデルのリファクタリングが難しいと思ったら、そもそも複雑だったのはビジネス仕様だった ? / is-the-business-domain-the-real-complexity
Avatar for hatsu hatsu38
0
370
GraphRAGのKnowledge Graphを 直接！見る/View-GraphRAG's-KnowledgeGraph-directly!
Avatar for tyumugiko tyumugi1113
1
370
LoopHub - ローカルで動く GitHub で、AI と共同開発
Avatar for jugyo jugyo
1
560
AI Agent時代のリアーキテクチャ戦略と実践
Avatar for Kazuhito Hokamura hokaccha
9
4.8k
C#の現在地 進化の歴史と、AI時代の.NET Everywhere
Avatar for Yoshifumi Kawai neuecc
4
3.2k
AHC070解法紹介
Avatar for eijirou eijirou
0
130
[GoCon2026] When Goroutines Are Not Enough: Runtime Locality in High-Throughput Go
Avatar for Takeru Hayasaka takehaya
6
2.4k

Featured

See All Featured
DBのスキルで生き残る技術 - AI時代におけるテーブル設計の勘所
Avatar for soudai sone soudai
PRO
68
57k
The SEO Collaboration Effect
Avatar for Kristina Bergwall kristinabergwall1
1
570
Six Lessons from altMBA
Avatar for Skipper Chong Warson skipperchong
29
4.5k
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
1k
Marketing Yourself as an Engineer | Alaka | Gurzu
Avatar for Gurzu gurzu
0
300
Noah Learner - AI + Me: how we built a GSC Bulk Export data pipeline
Avatar for Tech SEO Connect techseoconnect
PRO
0
440
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
790
250k
Improving Core Web Vitals using Speculation Rules API
Avatar for Sergey Chernyshev sergeychernyshev
21
1.6k
30 Presentation Tips
Avatar for Ian Lurie portentint
PRO
1
400
It's Worth the Effort
Avatar for 3n 3n
188
29k
Claude Code のすすめ
Avatar for schroneko schroneko
67
230k
Gemini Prompt Engineering: Practical Techniques for Tangible AI Outcomes
Avatar for Mfonobong Umondia mfonobong
2
530

Transcript

  1. for

  2. None
  3. None
  4. None
  5. None
  6. None

  7. Analytics

  8. Page Views

  9. _trackPageview( path )

  10. _trackPageview( "/ratgeber" )

  11. None

  12. Social Interactions

  13. _trackSocial( network, socialAction, target, pagePath )

  14. _trackSocial( "facebook", "like", "//fb.com/foo", document.URL )

  15. None
  16. None

  17. Events

  18. _trackEvent( category, action, label, value, nonInteraction )

  19. _trackEvent( "Editor", "Theme.Select", "Elegant.Gray", null, false )

  20. None
  21. None

  22. User Timings

  23. _trackTiming( category, variable, time, label )

  24. _trackTiming( "Editor", "Upload.Photo", 23.5, "JPG" )

  25. None
  26. None

  27. Transactions

  28. _addTrans( orderId, affiliation, total, tax, shipping, city, state, country )

  29. _addTrans( "123456789", "xing", 2.99, 0.19  *  2.99, 0, "Köln", "NRW",

    "de" )

  30. _addItem( orderId, sku, name, category, price, quantity )

  31. _addItem( "123456789", "pdf", "PDF", "Elegant.Gray", 2.99  *  (1  /  1.19),

    1 )
  32. None
  33. None

  34. Goals & Funnels

  35. None

  36. _trackPageview( "/#modified" )

  37. Custom Variables

  38. _setCustomVar( slot, name, value, scope )

  39. _setCustomVar( 1, "HasFacebook", true, 1  //  Visitor )

  40. Page Scope: → Segment traffic into page sections

  41. Advanced Segments: → Analyze users that use Facebook

  42. Advanced Segments

  43. None

  44. Error Tracking

  45. _trackEvent( "Error", "Javascript", "Exception  at…", null, true )

  46. None

  47. Advanced Segments: → Analyze users who experienced errors

  48. Boss Exclusion

  49. document.cookie  = "Do-­‐Not-­‐Track=1,  expires=2038"

  50. php-ga code.google.com/p/php-ga/

  51. None

  52. use  UnitedPrototype\GoogleAnalytics  as  Ga; $tracker  =  new  Ga\Tracker('UA-­‐12345678-­‐9',  'example.com'); $visitor

     =  new  Ga\Visitor(); $visitor-­‐>setIpAddress($_SERVER['REMOTE_ADDR']); $visitor-­‐>setUserAgent($_SERVER['HTTP_USER_AGENT']); $visitor-­‐>setScreenResolution('1024x768'); $session  =  new  Ga\Session(); $page  =  new  Ga\Page('/page.html'); $page-­‐>setTitle('My  Page'); $tracker-­‐>trackPageview($page,  $session,  $visitor);

  53. Soon: Measurement Protocol developers.google.com/analytics/devguides/collection/protocol/v1/

  54. Thanks for listening! fb.com/thomasbachem [email protected]