Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Google Analytics for Developers

Avatar for thomasbachem thomasbachem
March 15, 2013
Programming
7
3.1k

Google Analytics for Developers

Presented at http://startupcampberlin.de/2013/

Avatar for thomasbachem

thomasbachem

March 15, 2013
Tweet

More Decks by thomasbachem

See All by thomasbachem
CODE – Educating the Digital Pioneers of Tomorrow
Avatar for thomasbachem thomasbachem
0
81

Other Decks in Programming

See All in Programming
XP, Testing and ninja testing ZOZ5
Avatar for seki at druby.org m_seki
2
240
ИИ-Агенты в каждый дом – Алексей Порядин, PythoNN
Avatar for Sobolev Nikita sobolevn
0
150
WebエンジニアがSwiftをブラウザで動かすプレイグラウンドを作ってみた
Avatar for uutan1108 ohmori_yusuke
0
170
開発者への寄付をアプリ内課金として実装する時の気の使いどころ
Avatar for Yunosuke Sakai ski
0
340
Build your own WebP codec in Swift
Avatar for Kishikawa Katsumi kishikawakatsumi
2
880
アメ車でサンノゼを走ってきたよ！
Avatar for Shigure Shimotori s_shimotori
0
130
Reduxモダナイズ　〜コードのモダン化を通して、将来のライブラリ移行に備える〜
Avatar for pvcresin pvcresin
2
670
ネイティブ製ガントチャートUIを作って学ぶUICollectionViewLayoutの威力
Avatar for Yusaku Nishi jrsaruo
0
120
10年もののAPIサーバーにおけるCI/CDの改善の奮闘
Avatar for masato hommaru mbook
0
700
ソフトウェア設計の実践的な考え方
Avatar for 増田 亨 masuda220
PRO
3
370
どの様にAIエージェントと 協業すべきだったのか？
Avatar for Takepepe takefumiyoshii
1
570
株式会社 Sun terras カンパニーデック
Avatar for Sun terras.Inc sunterras
0
190

Featured

See All Featured
A better future with KSS
Avatar for Kyle Neath kneath
239
17k
Build your cross-platform service in a week with App Engine
Avatar for Jose L jlugia
231
18k
Typedesign – Prime Four
Avatar for Hannes Fritz hannesfritz
42
2.8k
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
173
14k
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
185
22k
Building Adaptive Systems
Avatar for Chris Keathley keathley
43
2.8k
Raft: Consensus for Rubyists
Avatar for Patrick Van Stee vanstee
139
7.1k
Fireside Chat
Avatar for paigeccino paigeccino
40
3.7k
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
610
It's Worth the Effort
Avatar for 3n 3n
187
28k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
Avatar for Marc Duiker marcduiker
32
2.2k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
26
3.1k

Transcript

  1. for

  2. None
  3. None
  4. None
  5. None
  6. None

  7. Analytics

  8. Page Views

  9. _trackPageview( path )

  10. _trackPageview( "/ratgeber" )

  11. None

  12. Social Interactions

  13. _trackSocial( network, socialAction, target, pagePath )

  14. _trackSocial( "facebook", "like", "//fb.com/foo", document.URL )

  15. None
  16. None

  17. Events

  18. _trackEvent( category, action, label, value, nonInteraction )

  19. _trackEvent( "Editor", "Theme.Select", "Elegant.Gray", null, false )

  20. None
  21. None

  22. User Timings

  23. _trackTiming( category, variable, time, label )

  24. _trackTiming( "Editor", "Upload.Photo", 23.5, "JPG" )

  25. None
  26. None

  27. Transactions

  28. _addTrans( orderId, affiliation, total, tax, shipping, city, state, country )

  29. _addTrans( "123456789", "xing", 2.99, 0.19  *  2.99, 0, "Köln", "NRW",

    "de" )

  30. _addItem( orderId, sku, name, category, price, quantity )

  31. _addItem( "123456789", "pdf", "PDF", "Elegant.Gray", 2.99  *  (1  /  1.19),

    1 )
  32. None
  33. None

  34. Goals & Funnels

  35. None

  36. _trackPageview( "/#modified" )

  37. Custom Variables

  38. _setCustomVar( slot, name, value, scope )

  39. _setCustomVar( 1, "HasFacebook", true, 1  //  Visitor )

  40. Page Scope: → Segment traffic into page sections

  41. Advanced Segments: → Analyze users that use Facebook

  42. Advanced Segments

  43. None

  44. Error Tracking

  45. _trackEvent( "Error", "Javascript", "Exception  at…", null, true )

  46. None

  47. Advanced Segments: → Analyze users who experienced errors

  48. Boss Exclusion

  49. document.cookie  = "Do-­‐Not-­‐Track=1,  expires=2038"

  50. php-ga code.google.com/p/php-ga/

  51. None

  52. use  UnitedPrototype\GoogleAnalytics  as  Ga; $tracker  =  new  Ga\Tracker('UA-­‐12345678-­‐9',  'example.com'); $visitor

     =  new  Ga\Visitor(); $visitor-­‐>setIpAddress($_SERVER['REMOTE_ADDR']); $visitor-­‐>setUserAgent($_SERVER['HTTP_USER_AGENT']); $visitor-­‐>setScreenResolution('1024x768'); $session  =  new  Ga\Session(); $page  =  new  Ga\Page('/page.html'); $page-­‐>setTitle('My  Page'); $tracker-­‐>trackPageview($page,  $session,  $visitor);

  53. Soon: Measurement Protocol developers.google.com/analytics/devguides/collection/protocol/v1/

  54. Thanks for listening! fb.com/thomasbachem [email protected]