Google Analytics for Developers

Presented at http://startupcampberlin.de/2013/

Transcript

1. for
7. Analytics
8. Page Views
9. _trackPageview( path )
10. _trackPageview( "/ratgeber" )
12. Social Interactions
13. _trackSocial( network, socialAction, target, pagePath )
14. _trackSocial( "facebook", "like", "//fb.com/foo", document.URL )
17. Events
18. _trackEvent( category, action, label, value, nonInteraction )
19. _trackEvent( "Editor", "Theme.Select", "Elegant.Gray", null, false )
22. User Timings
23. _trackTiming( category, variable, time, label )
24. _trackTiming( "Editor", "Upload.Photo", 23.5, "JPG" )
27. Transactions
28. _addTrans( orderId, affiliation, total, tax, shipping, city, state, country )
29. _addTrans( "123456789", "xing", 2.99, 0.19  *  2.99, 0, "Köln", "NRW", "de" )
30. _addItem( orderId, sku, name, category, price, quantity )
31. _addItem( "123456789", "pdf", "PDF", "Elegant.Gray", 2.99  *  (1  /  1.19), 1 )
34. Goals & Funnels
36. _trackPageview( "/#modified" )
37. Custom Variables
38. _setCustomVar( slot, name, value, scope )
39. _setCustomVar( 1, "HasFacebook", true, 1  //  Visitor )
40. Page Scope: → Segment traffic into page sections
41. Advanced Segments: → Analyze users that use Facebook
42. Advanced Segments
44. Error Tracking
45. _trackEvent( "Error", "Javascript", "Exception  at…", null, true )
47. Advanced Segments: → Analyze users who experienced errors
48. Boss Exclusion
49. document.cookie  = "Do-­‐Not-­‐Track=1,  expires=2038"
50. php-ga code.google.com/p/php-ga/
52. use  UnitedPrototype\GoogleAnalytics  as  Ga; $tracker  =  new  Ga\Tracker('UA-­‐12345678-­‐9',  'example.com'); $visitor  =  new  Ga\Visitor(); $visitor-­‐>setIpAddress($_SERVER['REMOTE_ADDR']); $visitor-­‐>setUserAgent($_SERVER['HTTP_USER_AGENT']); $visitor-­‐>setScreenResolution('1024x768'); $session  =  new  Ga\Session(); $page  =  new  Ga\Page('/page.html'); $page-­‐>setTitle('My  Page'); $tracker-­‐>trackPageview($page,  $session,  $visitor);
53. Soon: Measurement Protocol developers.google.com/analytics/devguides/collection/protocol/v1/
54. Thanks for listening! fb.com/thomasbachem mail@thomasbachem.com