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Tiago Martinho
May 01, 2018
Technology
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Cattolica Go
Tiago Martinho
May 01, 2018
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Transcript
#call4cattolica Verona, 22.04.2017
Generazione Y
Trend negativo
È tempo di cambiare…
I reali ‘user needs’ 1. Disponibilità immediata (on-the-go)
I reali ‘user needs’ 1. Disponibilità immediata (on-the-go) 2. Online
& in-app (one-tap)
I reali ‘user needs’ 1. Disponibilità immediata (on-the-go) 2. Online
& in-app (one-tap) 3. Personalizzazione (profiling)
I reali ‘user needs’ 1. Disponibilità immediata (on-the-go) 2. Online
& in-app (one-tap) 3. Personalizzazione (profiling) 4. ‘Quel tanto che basta’ (pay-as-you-go)
Indice di rischio & offerta Database Apps AI fraud detection
1 motore 2 modelli di business
1 motore 2 modelli di business B2C Micro-polizze predittive
1 motore 2 modelli di business B2C Micro-polizze predittive Suggerite
imparando da chi è l’utente e dalle sue abitudini
…e i casi sono illimitati - Nuovo device - Attività
anomala - Acquisti - Viaggio - Furti - Dati sanitari - Visita medica - Macchina - Smart Home - Animali
1 motore 2 modelli di business B2C Micro-polizze predittive Suggerite
imparando da chi è l’utente e dalle sue abitudini
1 motore 2 modelli di business B2C Micro-polizze predittive Suggerite
imparando da chi è l’utente e dalle sue abitudini B2B APIs per piccoli commercianti
1 motore 2 modelli di business B2C Micro-polizze predittive Suggerite
imparando da chi è l’utente e dalle sue abitudini B2B APIs per piccoli commercianti Infrastruttura per permettere ad altri di assicurarsi → clienti gratis
None
None
None
None
None
None
Competizione (in US, solo B2C) Source: http://burnmark.com/wp-content/uploads/2016/11/Burnmark-Report-November-2016.pdf
Value Proposition 1. ML → apprende chi è l’utente
Value Proposition 1. ML → apprende chi è l’utente 2.
AI → personalizza l’offerta in base
Value Proposition 1. ML → apprende chi è l’utente 2.
AI → personalizza l’offerta in base 3. Nuova relazione con l’utente → PAYG
Value Proposition 1. ML → apprende chi è l’utente 2.
AI → personalizza l’offerta in base 3. Nuova relazione con l’utente → PAYG 4. API → Nuovi ‘assicuratori’ → + clienti
iOS Developer CEO @Elit Luca SW Developer @Belka Silvia Product
Designer @Viabo Silvio SW Developer @UniTN Tiago Max Franz Biz Developer @EIT Digital UX Designer @Belka
Survey 45
Pricing B2C → algoritmo AI-based (basato su originale) B2B →
idem - % per il vendor