Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself

DO's and DONT's for making presentations all by yourself TK

This is part three of a three parted presentation concerning
infographics and presentations K TK

Look for the first part (about good and bad examples
of inofgraphics) under the title of: K TK

The Good the Bad & the Ugly K TK

Or the second part (about the seven most used styles
of infographics ) under the title of: K TK

Part three is about how to make nice presentations all
by yourself, without paying any expensive designers, so that you can do it just... K TK

For a For a fist ful fist ful of Dollars
of Dollars K TK

First Things First TK

Use a grid ! K TK

Use a grid ! for example... K TK

1024 x 768 pixels K TK

Devidable by 4 or 6 K TK

16 x K TK

16 x 12 parts K TK

partitioned 4 x 4 TK

Looks like: K TK

Use it for easy aligning K TK

So things like this: K TK

Won't happen annymore :) K TK

Canons of page construction TK

A very, very, very old but still working way (came
from book printing) to get a nice frame for your presentation K TK

scaleable K TK

Rule of thirds TK

Very useful if your presentation is consisting of mainly big
pictures with just not too much copy in it K TK

divided 3 by 3 K TK

> hot < fixing points K TK

Some Copy...

Lines TK

Make lines visible... 8 pt 8 pt 8 pt K
TK

...too thin... 8 pt 1 pt 8 pt 1 pt
8 pt 1 pt K TK

...just won't work! 8 pt 1 pt 8 pt 1
pt 8 pt 1 pt K TK

Take different widths... 8 pt 8 pt 22 pt K
TK

...to make the difference... 8 pt 5 pt 8 pt
4 pt 22 pt 3 pt K TK

...easy to recognize. 8 pt 5 pt 8 pt 4
pt 22 pt 3 pt K TK

Use maximum 2 line widths 8 pt 8 pt 18
pt TK

...more are just... 8 pt 1 pt 8 pt 24
pt 18 pt 8 pt K TK

...distracting. 8 pt 1 pt 8 pt 24 pt 18
pt 8 pt K TK

Alternative for outlines: K TK

Try colours instead :) K TK

Arrows TK

Use one style of ending... K TK

...everything else... K TK

...could be missleading. K TK

Arrows for descriptions Process K TK

Bored of arrows ? Step 1 Step 2 Step 3
K TK

Why not try shapes ? Step 1 Step 2 Step
3 Step 1 Step 2 Step 3 K TK

Shapes TK

Different shapes... N Y ? Q K TK

...should be used for... N Y ? Q N Y
? Q K TK

...different meanings. N Y ? Q N Y ? Q
K TK

More than 4 shapes... K TK

...are just too much... K TK

...to recognize! K TK

Better practice: TK

Use colour instead K TK

Another better practice: K TK

Try images instead K TK

Size TK

Size means importance... More important Not important K TK

...the bigger the size... More important More important Not important
Not important K TK

...the more important it is. More important More important Not
important Not important K TK

Giraffe Mouse Size is also relationship K TK

Giraffe Giraffe Mouse Mouse For example: K TK

Giraffe Giraffe Mouse Mouse Somehow obvious ;) K TK

Descriptions too long? Mouse Mouse with an umbrella TK

Best practice: Substitutes Mouse A B Mouse with an umbrella
A: Mouse B: Mouse with an umbrella K TK

Size means also hierarchy Mouth Nose Eyes Face K TK

So this should be better: Mouth Nose Eyes Face Mouth
Nose Eyes Face K TK

Don't you think? Mouth Nose Eyes Face Mouth Nose Eyes
Face K TK

Nesting TK

Not too much on one slide K TK

Because nobody gets it! K TK

Better practise: Split it up! K TK

In as much little pieces... K TK

...as you need... K TK

...to make it clear... K TK

...and easy to understand. K TK

Colour TK

Your colour options are: Background Lines & Fillings Copy &
Highlights K TK

Don't use coloured arrows K TK

dashed are better too see K TK

from far or in black&white K TK

Exception: Big arrows K TK

Coloured fillings... TK

...and / or Borders... K TK

...give you: Big choice ! With you combos three get
work only will to colours enough with K TK

Colour can be helpful... Yes Yes Yes No No t.b.d
t.b.d t.b.d t.b.d K TK

...to make things obvious... Yes Yes Yes No No t.b.d
t.b.d t.b.d t.b.d Yes Yes Yes No No t.b.d t.b.d t.b.d t.b.d K TK

...and faster to detect. Yes Yes Yes No No t.b.d
t.b.d t.b.d t.b.d Yes Yes Yes No No t.b.d t.b.d t.b.d t.b.d K TK

Yes Yes Yes No No t.b.d t.b.d t.b.d t.b.d Be
aware about b&w print TK

Yes Yes Yes No No t.b.d t.b.d t.b.d t.b.d Yes
Yes Yes No No t.b.d t.b.d t.b.d t.b.d Colours may not work... K TK

Yes Yes No No t.b.d t.b.d t.b.d t.b.d ...so you may use... K TK

Yes Yes No No t.b.d t.b.d t.b.d t.b.d ...borders and contrast. K TK

No pale colours in front... 10% black K TK

...they tend to fade out... 30% black 10% black K
TK

...so better be safe ;) 30% black 10% black K
TK

Be carefull with... TK

...gradients & shadows... K TK

...some projectors... K TK

...can't show them at all ! K TK

Dark on bright K TK

Is always good to read and has enough contrast so
that you don't have to care about the projector or any other lightning conditions... K TK

Bright on dark K

Is of course very sexy but doesn't work in every
case, sometimes it just depends on your projector and could be a big... TK

Bright on dark K

Fonts TK

Don't let your presentation become an optician test because it's
a K TK

Just try to make everything easy to read and don't
use... TK

Too much info or text, K TK

Too much info or text, like this for example would
be too much and is even though not as easy to read as it should be. Therefore, please be kind with your clients and: Cut the crap ! K TK

Not too much info or text, like this for example
would be too much and is even though not as easy to read as it should be. Therefore, please be kind with your clients and: Cut the crap ! K TK

Cut the Crap ! K TK

Don't use fancy Fonts Zapfino Curlz MT Copperplate Papyrus Comic
Sans ... TK

Funny but not very useful Zapfino Curlz MT Copperplate Papyrus
Comic Sans ... Frutiger Helvetica Futura Univers Arial Gill Sans K TK

Use Fonts with many styles Zapfino Curlz MT Copperplate Papyrus
Comic Sans ... Frutiger Helvetica Futura Univers Arial Gill Sans K TK

Use only one font family C D A b K
TK

It's distracting, so: C D A b B A C
D K TK

Don't mix it up C D A b B A
C D K TK

One Font is enough... Frutiger Helvetica Univers TK

...in just two styles... Frutiger Helvetica Univers Frutiger Roman Frutiger
Black Helvetica Roman Helvetica Bold Univers Roman Univers Black K TK

...for example Frutiger... Frutiger Frutiger Roman Frutiger Black K TK

...in just two Sizes : Frutiger: Headline 80pt Copy: The
lazy dog... 40pt Chapter 80pt Subhead 40pt Copy: The lazy dog... 40pt Markings 40pt K TK

What about italic ? Frutiger: Headline Copy: The lazy dog...
Chapter Subhead Copy: The lazy dog... Markings K TK

Not realy recognizable ! Frutiger: Headline Copy: The lazy dog...
Chapter Subhead Copy: The lazy dog... Markings K TK

Frutiger: Headline Copy: The lazy dog... Chapter Subhead Copy: The
lazy dog... Markings The problem with versal... TK

Frutiger: Headline Copy: The lazy dog... Chapter Subhead Copy: The
lazy dog... Markings Versal is hard to read K TK

The quick brown fox jumps over the lazy dog. Headline
Copy: The lazy dog... Chapter Subhead Copy: The lazy dog... Markings Use it just for short lines K TK

The quick brown fox jumps over the lazy dog. The
quick brown fox jumps over the lazy dog. Headline Copy: The lazy dog... Chapter Subhead Copy: The lazy dog... Markings And never for long-copy K TK

The quick brown fox jumps over the lazy dog. The
quick brown fox jumps over the lazy dog. Headline Copy: The lazy dog... Chapter Subhead Copy: The lazy dog... Markings Never. K TK

Don't mix font styles A B TK

Use only one style... A B A B A B
K TK

...for only one theme. A B A B A B
K TK

Don't mix up lettersizes, A A BC A ABC K
TK

...because it is very... A ABC A A BC A
ABC K TK

...very confusing. A ABC A A BC A ABC K
TK

First square Second square Third square Don't label vertical TK

First square A: First square A C B Second square
B: Second square Third square C: Third square Try to use substitues K TK

First square A: First square A C B Second square
B: Second square Third square C: Third square Much more comfortable K TK

First square First square Second square Second square Third square
Third square Or maybe some colours K TK

Don't play with your copy Fir st cir cle Seco
nd c ircle K TK

Again: Try substitues... A: First circle A B B: Second
circle Fir st cir cle Seco nd c ircle K TK

...or maybe... A: First circle A B B: Second circle
Fir st cir cle Seco nd c ircle K TK

...some colours. First circle Second circle Fir st cir cle
Seco nd c ircle K TK

Result TK

Keeping all this in mind, you won't K TK

...and will be able to make a nice presentation on
your own, just... TK

For a For a fist ful fist ful of Dollars
of Dollars K TK

;) K TK

This presentation was made by Tim Karsko Hope you liked
it :) K TK

All Rights are Free OR situated by the authors K
TK

Infographics pt.3: „For a fistful of Dollars“ –...

Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself

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