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Wearable Computing

E3b73c0cc9ff30a8660f5b8c48d4b91b?s=47 Toby Barnes
June 07, 2013

Wearable Computing

Contextual, Stylish, and Connected. A talk about wearable technology I gave at FODM2013

E3b73c0cc9ff30a8660f5b8c48d4b91b?s=128

Toby Barnes

June 07, 2013
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  1. hello. Friday, 7 June 13

  2. @tobybarnes product strategy director akqa Friday, 7 June 13

  3. Friday, 7 June 13

  4. “to help our clients make the journey from experimentation to

    meaningful innovation at scale.” Friday, 7 June 13
  5. Friday, 7 June 13 Business invention, product invention, social, content.

    on top of more traditional strategy, consultancy, digital creative services.
  6. wearable computing Friday, 7 June 13 we are entering an

    age of human centered design, shaped around people and their existing habits and body language.
  7. Friday, 7 June 13 marketing is the process of World

    Building
  8. narrowband storytelling Friday, 7 June 13 product was built because

    we can, then sell it to people. and this was done with simple tools - posters, ads, tv commericals. a thin line into peoples lives.
  9. an omni channel, broadband, multiuser, storytelling engine. Friday, 7 June

    13 Nike run london The  whole  idea  of  brand  ecosystems  built  around  physical/wearable  tech  is  a  fascina7ng  blurring  of  marke7ng  and  product    and  service  provision  but  I  wonder  if  anyone  (apart  from  Nike)  is  set  up  to  really  capitalise  on  this.  
  10. nike retail Friday, 7 June 13 nike retail

  11. Friday, 7 June 13 Nike+ seemed like a huge leap

    out of nowhere at the time. but it was the next step in combining their product, the sports science, the training and motivation knowledge, and their explorations of using the digital space as a place to provide training and services. It included a number of new innovations, including the integration with the iPod, and the new website, and the packaging of it was incredible.
  12. fuelband fuelband Friday, 7 June 13 Fuelband - 24/7 device

    that will keep evolving and has been at v1 for over a year now fuelband image
  13. Friday, 7 June 13 Kinnect - 2 silos broken down

    - its not marketing, its a product.
  14. fuelband in appstore Friday, 7 June 13 Products are here.

  15. everything that can be software will be. Friday, 7 June

    13
  16. Friday, 7 June 13 Investment Partnerships for Google Glass applications

    - The money men are here. Credit Suisse - $50 billion 3-5 years
  17. progress happens when all the factors that make for it

    are ready, and then it is inevitable. henry ford Friday, 7 June 13 Henry Ford publicly admits if he had tried to achieve what he did achieve 5/10 years earlier he would have failed. we’ve been talking about this for 10 years
  18. but why now? Friday, 7 June 13

  19. tiny data. Friday, 7 June 13 tiny data - quantified

    self, data being relevant to yourself.
  20. Friday, 7 June 13 accelerometers are now absurdly cheap &

    new low-power Bluetooth standards will drive more passive connectivity between wearables and our phones.
  21. “we’ve built the web.” Friday, 7 June 13 nostalgia about

    the old web.
  22. hacker mentality Friday, 7 June 13 it’s not just big

    brands - its hackers hacker mentality to fitness - post boomers
  23. our lives. Friday, 7 June 13 “Now that digital has

    impacted our lifestyle it can become a lifestyle product (we’ll let the tech seep deeper into our personal lives).”
  24. jetpackness Friday, 7 June 13 steve mann “symbolic of the

    ‘jetpack’ visions of ubicomp that pervade the discourse.] wearable computing' and the 'internet of things' remain academic visions, and the products that might be seen to have come to market are no more than curios mainly that are sold to niche markets.” from Matt Jones
  25. “Health care must be more data driven and about wellness,

    not sick care. Over time, eighty percent of all doctors will be replaced by machines.” Vinod Khosla Friday, 7 June 13
  26. A wearable’s immediate feedback can guide us to choices that

    make us feel better, immediately. Friday, 7 June 13
  27. OK. so its happening but what’s happening? Friday, 7 June

    13
  28. the real value of wearable computing is not consumer entertainment

    but consumer enlightenment. becoming superhuman. Friday, 7 June 13
  29. Friday, 7 June 13 Sight Reactions from the earliest adopters

    Direction, size and profile of the privacy movement User behavior around recording and recollection Response from developers
  30. Friday, 7 June 13

  31. Friday, 7 June 13 Sonification Will luxury brands market themselves

    in the electronics sector? Will the breadth of the $250+ headsets grow?
  32. Friday, 7 June 13 TOUCH gestures branded gestures kinect

  33. functional jewelry Friday, 7 June 13 Luxury brands enter the

    functional armband space Waterproof designs Personalization and “charm” style options Wrist-based pulse sensors
  34. Friday, 7 June 13

  35. Friday, 7 June 13

  36. Friday, 7 June 13 so...watches.

  37. playful design Friday, 7 June 13

  38. collecting negotiating boasting waiting pretending Friday, 7 June 13

  39. control centre Friday, 7 June 13

  40. control centre Friday, 7 June 13

  41. “any one who spends more than £10 on a watch

    is an idiot” Russell Davies Friday, 7 June 13
  42. Friday, 7 June 13

  43. Friday, 7 June 13 Smart watch makers could stumble on

    a killer app Will touch disrupt the market with exciting experiences? Can Casio, Suunto and Polar shake their complex button legacies? How will Swatch react?
  44. platform wars. Friday, 7 June 13 How are proprietary platforms

    of Nike, Fitbit and Withings opening up to developers? Will platforms like Evernote create Evernote Life? Can open source platforms gain momentum in time? Will we see context-aware phones in the second half of 2013?
  45. platform wars. again. Friday, 7 June 13 How are proprietary

    platforms of Nike, Fitbit and Withings opening up to developers? Will platforms like Evernote create Evernote Life? Can open source platforms gain momentum in time? Will we see context-aware phones in the second half of 2013?
  46. Gain insight into what activities and visuals make us the

    most happy. Gauge activity levels during a day following a certain sleep pattern. Discover who you prefer to communicate with following meals, sleep, or exercise. Determine the people who have the most positive influence on your life. Hand- eye coordination, hand-foot coordination. Physical movement, fidgeting, and audio cues while using a computer (muscle movement in the fingers from typing) Friday, 7 June 13
  47. sweat levels, eye movements, breath depth, even muscle movements in

    the face to detect smiling and frowning, heart rate from skin color. Friday, 7 June 13
  48. fabrics Friday, 7 June 13

  49. so. Friday, 7 June 13 WHAT ARE THE CHALLENGES WE

    FACE AS PIONEERS IN THIS SPACE
  50. the uncanny valley of marketing Friday, 7 June 13 the

    uncanny valley is a term from robotics - robots that seem human but don't quite feel right - fight or flight. ads that shout your name are exactly the same.
  51. bacn Friday, 7 June 13 bacn is the name for

    email you asked for but don't really want - newsletters, offers, etc. If every company knows where you are, do you want your phone vibrating every 5 yards?
  52. returning to an era of magic Friday, 7 June 13

    no one asks how ? new technology that's magic quickly becomes mundane
  53. Friday, 7 June 13

  54. “What the customer buys and considers value is never a

    product. It is always utility — that is, what a product does for him.” Peter Drucker Friday, 7 June 13
  55. getting closer to the consumer understanding the users contexts Friday,

    7 June 13
  56. people must love your product, not just put up with

    it. Friday, 7 June 13
  57. desirability Friday, 7 June 13 DESIRE jetpackness vs fashion. more

    fashion people
  58. haute techouture Friday, 7 June 13 bespoke, niche, to mainstream.

    haute
  59. weaponise craft Friday, 7 June 13 Weaponised Craft

  60. materialness Friday, 7 June 13 we need to understand the

    “materialness”
  61. there is no separate digital world. timo arnell Friday, 7

    June 13
  62. software acts on the world around us. timo arnell Friday,

    7 June 13
  63. it is a material to be designed with. timo arnell

    Friday, 7 June 13
  64. make it evident. make it beautiful. timo arnell Friday, 7

    June 13
  65. functionality & desirability. Friday, 7 June 13

  66. Mujicomp Friday, 7 June 13 We need a different starting

    point from the technodeterminist. I think that we need to start from a simplicity and desirability - Ubicomp needs some “Muji”. “`matt Jones again”
  67. Friday, 7 June 13 “I’m using the products and ethos

    of the Japanese retailer “Muji” as short-hand. For accessible products that have a degree of simplicity and desirability to them. I’m also a big fan of Muji’s designs. They should be tasteful, simple, clear, clean, contemporary, affordable, in order to be invited into the home.” Matt Jones
  68. Friday, 7 June 13 contexual, desirable, connected, discreet.

  69. human shaped, Friday, 7 June 13 contexual, desirable, connected, discreet.

  70. human shaped, desirable, Friday, 7 June 13 contexual, desirable, connected,

    discreet.
  71. human shaped, desirable, connected, Friday, 7 June 13 contexual, desirable,

    connected, discreet.
  72. human shaped, desirable, connected, functional. Friday, 7 June 13 contexual,

    desirable, connected, discreet.
  73. haute techouture. Friday, 7 June 13 contexual, desirable, connected, discreet.

  74. haute techouture. weaponise craft. Friday, 7 June 13 contexual, desirable,

    connected, discreet.
  75. A marriage of the catwalk & the battle field Friday,

    7 June 13
  76. “The future belongs to those who prepare for it today.

    ” Malcolm X Friday, 7 June 13 if you are not already thinking about designing for these types of services, you may be too late. think how long the media industry found/is finding the move to a mobile/tablet world. what are you going to do when the devices we interact with may not have a screen.
  77. “The future belongs to those who prepare for it today.

    ” Malcolm X Friday, 7 June 13 if you are not already thinking about designing for these types of services, you may be too late. think how long the media industry found/is finding the move to a mobile/tablet world. what are you going to do when the devices we interact with may not have a screen.
  78. The best way to predict the future is to build

    it. Friday, 7 June 13
  79. The best way to predict the future is to build

    it. Thank you. @tobybarnes Friday, 7 June 13
  80. Friday, 7 June 13