Understanding why your page is rendering slowly is the first step to improving your page load speed. The faster your pages load, the better the site will convert and the happier your clients will be! In this talk, Zack will introduce you to concepts that affect your site’s performance, including network connectivity, CSS rendering, and latency. Comprehension of these core performance concepts will then be used to inform sensible recommendations for overcoming these problems. Throughout the discussion, tools for exploring your site’s performance will be demonstrated to show how to optimize your site through proper measurement.