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The collaborative creator: Climate, mindset, and mastery.

October 15, 2019

The collaborative creator: Climate, mindset, and mastery.

Content + Design. It's a winning combination when it works. So how can we help these collaborations run smoothly and get the best from each other?

In this talk I share my experience as a designer working closely with content, discussing strategies for effective collaboration. What are the foundations of great collaborative practice, and how can content and design work together effectively?


October 15, 2019

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  1. The collaborative creator Climate, mindset, and mastery. Tom Prior /

    #CoDes Autumn Edition / 15.10.19 Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern
  2. RSA Digital • Simplifying legalese • Removing the burden of

    understanding • Power of shared tools
  3. Writers do more than ‘put words on a page’. Designers

    do more than ‘make things look pretty’. Great digital experiences rely on the bond between language and design. “ ” Amy Leak Writer and Designer: A content-first love story
  4. Collaboration and communication are under-valued and under-cultivated in many organisations.

    We call them ‘soft skills’, which underplays how important and — and how difficult — they are. “ ” Lauren Pope Art and copy: bridging the gap between design and content
  5. Content Design Marketing CRO SEO Engineering CX Product Biz dev

    Image credits: Photos by John Westrock and Denys Nevozhai on Unsplash
  6. Psychological safety is a belief that one will not be

    punished or humiliated for speaking up with ideas, questions, concerns or mistakes. “ ”Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8
  7. Simply put, it's an interpersonal environment where people believe their

    voice is welcome. “ ” Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8
  8. Measure • Are mistakes held against us? • Is it

    easy to raise difficult issues and problems? • Are people rejected from participation because they have an alternative viewpoint? • It is safe to take a risk on this team? • It is difficult to ask other members of this team for help? Image credit: Photo by Patricia Serna on Unsplash
  9. Model behaviour • Seek out alternative viewpoints • Advocate other

    disciplines • Ask questions, especially naive ones • Listen actively for answers • Invite feedback on your work and approach • Be candid, and constructive
  10. Dogmatism is counterproductive and dangerous, but it can provide temporary,

    artificial certainty and illusory comfort in unpredictable times. “ ” Don Ambrose Ph.D Professor of graduate education at Rider University https://www.amazon.co.uk/Dogmatic-Creativity-Higher-Level-Educational-Psychology/dp/0415894603
  11. Thank you @tomprior thomasprior.co.uk [email protected] Special thanks to Rachel McConnell,

    Peter Winchester, Lorraine Heller, and Claire Fellows for their help in putting together this talk. Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern