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The collaborative creator: Climate, mindset, and mastery.

D0255d4b7110cd38b2376d50d228432d?s=47 tomprior
October 15, 2019

The collaborative creator: Climate, mindset, and mastery.

Content + Design. It's a winning combination when it works. So how can we help these collaborations run smoothly and get the best from each other?

In this talk I share my experience as a designer working closely with content, discussing strategies for effective collaboration. What are the foundations of great collaborative practice, and how can content and design work together effectively?



October 15, 2019


  1. The collaborative creator Climate, mindset, and mastery. Tom Prior /

    #CoDes Autumn Edition / 15.10.19 Image credit:
  2. Value & impact Environment & mindset Content & design

  3. Content Design + Image credit:

  4. None
  5. RSA Digital • Simplifying legalese • Removing the burden of

    understanding • Power of shared tools
  6. None
  7. Virgin Holidays • Our strategic crossover • Brand voice and

    UX • Presenting together
  8. None
  9. • Pair research • A lean content approach •

    Content in context
  10. Writers do more than ‘put words on a page’. Designers

    do more than ‘make things look pretty’. Great digital experiences rely on the bond between language and design. “ ” Amy Leak Writer and Designer: A content-first love story
  11. The benefits More effective at delivering value More employable More

    enjoyable to work with
  12. Collaboration and communication are under-valued and under-cultivated in many organisations.

    We call them ‘soft skills’, which underplays how important and — and how difficult — they are. “ ” Lauren Pope Art and copy: bridging the gap between design and content
  13. Content Design Marketing CRO SEO Engineering CX Product Biz dev

    Image credits: Photos by John Westrock and Denys Nevozhai on Unsplash
  14. Becoming collaborative

  15. Think of a time.. Image credit:

  16. Environment Mindset Image credits: Photos by Dylan Nolte and Alex

    Holyoake on Unsplash
  17. Psychological safety Image credit: Photo by Vinicius Henrique on Unsplash

  18. The foundation of high-performing teams Google re:Work

  19. Psychological safety is a belief that one will not be

    punished or humiliated for speaking up with ideas, questions, concerns or mistakes. “ ”Amy Edmondson Harvard Business School Professor
  20. Simply put, it's an interpersonal environment where people believe their

    voice is welcome. “ ” Amy Edmondson Harvard Business School Professor
  21. Amy Edmondson’s Psychological Safety Be curious We are working to

    learn Acknowledge your fallibility
  22. Measure • Are mistakes held against us? • Is it

    easy to raise difficult issues and problems? • Are people rejected from participation because they have an alternative viewpoint? • It is safe to take a risk on this team? • It is difficult to ask other members of this team for help? Image credit: Photo by Patricia Serna on Unsplash
  23. Lead by example.

  24. Model behaviour • Seek out alternative viewpoints • Advocate other

    disciplines • Ask questions, especially naive ones • Listen actively for answers • Invite feedback on your work and approach • Be candid, and constructive

  26. The art of critique


  28. Dogma

  29. Dogmatism is counterproductive and dangerous, but it can provide temporary,

    artificial certainty and illusory comfort in unpredictable times. “ ” Don Ambrose Ph.D Professor of graduate education at Rider University
  30. Value & impact Environment & mindset Content & design

  31. Demystify our job titles

  32. Run a premortem Image credit: Photo by Elena Koycheva on

  33. Research together Image credit: Photo by Nicolas Weldingh on Unsplash

  34. None
  35. None
  36. Deliverables for direction Image credit: Photo by Stock Photography on

  37. Page tables

  38. Priority guides

  39. None
  40. None
  41. Share your tools


  43. Share your tools.

  44. Present together Image credit: Photo by Daniil Kuželev on Unsplash

  45. Space for deep work Image credit: Photo by Mark Asthoff

    on Unsplash
  46. Practice. Patience. Image credit: Photo by Justine de Gennes on

  47. Thank you @tomprior Special thanks to Rachel McConnell,

    Peter Winchester, Lorraine Heller, and Claire Fellows for their help in putting together this talk. Image credit: