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The collaborative creator: Climate, mindset, and mastery.

D0255d4b7110cd38b2376d50d228432d?s=47 tomprior
October 15, 2019

The collaborative creator: Climate, mindset, and mastery.

Content + Design. It's a winning combination when it works. So how can we help these collaborations run smoothly and get the best from each other?

In this talk I share my experience as a designer working closely with content, discussing strategies for effective collaboration. What are the foundations of great collaborative practice, and how can content and design work together effectively?

D0255d4b7110cd38b2376d50d228432d?s=128

tomprior

October 15, 2019
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Transcript

  1. The collaborative creator Climate, mindset, and mastery. Tom Prior /

    #CoDes Autumn Edition / 15.10.19 Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern
  2. Value & impact Environment & mindset Content & design

  3. Content Design + Image credit: https://www.rijksmuseum.nl/en/collection/SK-A-4886

  4. None
  5. RSA Digital • Simplifying legalese • Removing the burden of

    understanding • Power of shared tools
  6. None
  7. Virgin Holidays • Our strategic crossover • Brand voice and

    UX • Presenting together
  8. None
  9. Pitchup.com • Pair research • A lean content approach •

    Content in context
  10. Writers do more than ‘put words on a page’. Designers

    do more than ‘make things look pretty’. Great digital experiences rely on the bond between language and design. “ ” Amy Leak Writer and Designer: A content-first love story
  11. The benefits More effective at delivering value More employable More

    enjoyable to work with
  12. Collaboration and communication are under-valued and under-cultivated in many organisations.

    We call them ‘soft skills’, which underplays how important and — and how difficult — they are. “ ” Lauren Pope Art and copy: bridging the gap between design and content
  13. Content Design Marketing CRO SEO Engineering CX Product Biz dev

    Image credits: Photos by John Westrock and Denys Nevozhai on Unsplash
  14. Becoming collaborative

  15. Think of a time.. Image credit: https://www.rijksmuseum.nl/en/collection/RP-P-1937-224

  16. Environment Mindset Image credits: Photos by Dylan Nolte and Alex

    Holyoake on Unsplash
  17. Psychological safety Image credit: Photo by Vinicius Henrique on Unsplash

  18. The foundation of high-performing teams Google re:Work https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/

  19. Psychological safety is a belief that one will not be

    punished or humiliated for speaking up with ideas, questions, concerns or mistakes. “ ”Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8
  20. Simply put, it's an interpersonal environment where people believe their

    voice is welcome. “ ” Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8
  21. Amy Edmondson’s Psychological Safety Be curious We are working to

    learn Acknowledge your fallibility
  22. Measure • Are mistakes held against us? • Is it

    easy to raise difficult issues and problems? • Are people rejected from participation because they have an alternative viewpoint? • It is safe to take a risk on this team? • It is difficult to ask other members of this team for help? Image credit: Photo by Patricia Serna on Unsplash
  23. Lead by example.

  24. Model behaviour • Seek out alternative viewpoints • Advocate other

    disciplines • Ask questions, especially naive ones • Listen actively for answers • Invite feedback on your work and approach • Be candid, and constructive
  25. https://www.radicalcandor.com/

  26. The art of critique

  27. https://clearleft.com/posts/critique-your-shortcut-to-better-designs

  28. Dogma

  29. Dogmatism is counterproductive and dangerous, but it can provide temporary,

    artificial certainty and illusory comfort in unpredictable times. “ ” Don Ambrose Ph.D Professor of graduate education at Rider University https://www.amazon.co.uk/Dogmatic-Creativity-Higher-Level-Educational-Psychology/dp/0415894603
  30. Value & impact Environment & mindset Content & design

  31. Demystify our job titles

  32. Run a premortem Image credit: Photo by Elena Koycheva on

    Unsplash
  33. Research together Image credit: Photo by Nicolas Weldingh on Unsplash

  34. None
  35. None
  36. Deliverables for direction Image credit: Photo by Stock Photography on

    Unsplash
  37. Page tables https://uxplanet.org/when-user-needs-get-lost-in-feedback-b1236bffac19

  38. Priority guides https://alistapart.com/article/priority-guides-a-content-first-alternative-to-wireframes/

  39. None
  40. None
  41. Share your tools

  42. https://www.figma.com/

  43. Share your tools. https://www.figma.com/c/plugin/735770583268406934/Google-Sheets-Sync

  44. Present together Image credit: Photo by Daniil Kuželev on Unsplash

  45. Space for deep work Image credit: Photo by Mark Asthoff

    on Unsplash
  46. Practice. Patience. Image credit: Photo by Justine de Gennes on

    Unsplash
  47. Thank you @tomprior thomasprior.co.uk tompriordesign@gmail.com Special thanks to Rachel McConnell,

    Peter Winchester, Lorraine Heller, and Claire Fellows for their help in putting together this talk. Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern