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Driven by experience (and cupholders)

D0255d4b7110cd38b2376d50d228432d?s=47 tomprior
October 02, 2011

Driven by experience (and cupholders)

Driven by experience (and cupholders) - Lessons and opportunities for UX in the automotive industry.

From the quality of coffee in a showroom to the damping of switchgear on a dashboard, the world of automobiles is awash with experiences that shape our relationship with cars and our perception of their creators.

This talk will explore the relationship between vehicle engineers and designers, the subjective nature of user experience in car ownership, examples of good (and very bad) interior design, and the opportunities for UX designers within this changing industry.

D0255d4b7110cd38b2376d50d228432d?s=128

tomprior

October 02, 2011
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Transcript

  1. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Tom Prior Designer. Car geek. About me
  2. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    I — minicabs
  3. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user Steve Bowbrick
  4. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Selling experiences
  5. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    The showroom Image rights: Flickr user vamp_v2
  6. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user pug freak
  7. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Surprise and delight
  8. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user mroach
  9. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Adding value through perception
  10. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user louisvolant Image rights: Flickr user Toyota Nederland The B-Zero Project
  11. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Engineer and designer harmony
  12. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user Argonne National Laboratory Image rights: Flickr user AIBakker
  13. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    A century of standards
  14. GENESIS - 1886 Benz Patent-Motorwagen Driven by experience (and cupholders)

    Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Pilot_Micha
  15. STANDARDS - 1916 Cadillac Type 53 Driven by experience (and

    cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Lars-Göran Lindgren Sweden Flickr user kenjonbro
  16. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user Citroën Guy
  17. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Where’s the context?
  18. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    The driver is second best to the design
  19. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user saebaryo
  20. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user Nork9
  21. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Mystery Meat dashboards Image rights: Flickr user Michael1975
  22. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    iDrive (you crazy) Image rights: Flickr user stenza Image rights: Flickr user pilen
  23. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Feedback, tactility and ergonomics
  24. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Character forgives UX sins
  25. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Italian Flair Image rights: Flickr user Speedin'
  26. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Aesthetics over usability
  27. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Fuck yeah cupholders! Image rights: Flickr user Bekit
  28. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    “..reflects the old- fashioned German automobile design culture, which proclaims that the engineer knows best, and considers studies of real people driving their vehicles irrelevant.” Don Norman, ‘Emotional Design’ Image rights: Flickr user Bekit
  29. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Secrecy Image rights: Flickr user Roadsidepictures
  30. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    The great reveal
  31. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Life threatening design
  32. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    An iPhone moment Image rights: Flickr user Yutaka Tsutano
  33. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Uncomfortable change
  34. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Toyota PM Image rights: Flickr user feministjulie
  35. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Renault Twizy Image rights: Flickr user Salon de Genève 2011 - Yahoo! Auto Image rights: Flickr useramcgore
  36. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Driverless cars (by Google) Image rights: Flickr user jurvetson
  37. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Opportunity
  38. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    @tomprior @carpunk @klektd Thanks