Social Media Planning

Part of Joconet social media workshop - February 28, 2014

Transcript

1. S O C I A L M E D I A P L A N N I N G J O C O N E T S O C I A L M E D I A W O R K S H O P
2. W H AT A R E Y O U M O S T E X C I T E D A B O U T ? S O C I A L M E D I A & Y O U :
3. W H AT A R E Y O U R B I G G E S T B A R R I E R S T O G E T T I N G T H E R E ? S O C I A L M E D I A & Y O U
4. H O W C A N W E M A X I M I Z E T H E P O T E N T I A L A N D M I N I M I Z E T H E B A R R I E R S ?
5. C R E AT E A P L A N T H AT W O R K S
6. W H O I S Y O U R A U D I E N C E ?
7. W H AT A R E Y O U R O B J E C T I V E S
8. O U T P U T V S . O U T C O M E S W I M M I N G
9. • Output: To build and grow a Facebook presence for our organization. • Outcome: To increase attendance at events through social media. • Output: To create a process internally for creating, editing and managing social media content. • Outcome: To build relationships with key audience through social media engagement.
10. R A M P - U P • Duration: 3 - 4 • Set-up Pages/Profiles • Add additional content • “Like” Related Pages/ people • Share Page internally • Promote
11. FA C E B O O K E X A M P L E
12. FA C E B O O K A D S PA G E A D S P R O M O T E D P O S T S
13. T W I T T E R E X A M P L E
14. G R O W T H • Duration: Month 5 - ongoing • Post regularly & work your plan. • Run FB Ads periodically • Cross-Promote
15. FA C E B O O K E X A M P L E
16. T W I T T E R E X A M P L E
17. M A I N T E N A N C E • Duration: Periodic • Review data and analytics (monthly) • Refresh key graphics (quarterly) • Update like and follow lists • Revise source lists
18. G R O W T H G R O W T H M A I N T E N A N C E M A I N T E N A N C E
19. H O W D O Y O U K N O W I F I T W O R K S ? B A S I C M E A S U R E M E N T
20. W H AT C A N Y O U K N O W ? • Interest: fans/friends/followers, clicks, visitors • Engagement: likes, comments, retweets, shares • Action: donate, enroll, attend, join