Social Media 201

Social media session for the Pacific Northwest President Elect Training Seminar 2014

Transcript

1. S O C I A L M E D I A 2 0 1 W E ’ R E C O O K I N G W I T H G A S , N O W, F O L K S ! # P N W P E T S 1 4 K E L L I M A T T H E W S | E U G E N E D E LTA R O TA RY | @ K M A T T H E W S
2. W H AT A R E Y O U M O S T E X C I T E D A B O U T ? S O C I A L M E D I A & Y O U R C L U B : # P N W P E T S 1 4
3. W H AT A R E Y O U R B I G G E S T B A R R I E R S T O G E T T I N G T H E R E ? S O C I A L M E D I A & Y O U R C L U B # P N W P E T S 1 4
4. H O W C A N W E M A X I M I Z E T H E P O T E N T I A L A N D M I N I M I Z E T H E B A R R I E R S ? # P N W P E T S 1 4
5. L E A R N I N G O B J E C T I V E S 1. Identify best practices for major social media channels in terms of: content type, style and frequency. 2. Understand how to “extend the story” - take a single event, happening or story from the club and determine the appropriate and most effective social media channels. 3. Develop a basic editorial calendar for the club’s social media channels. 4. Understand how to use measurement and evaluation tools to determine effectiveness and guide social media content decisions.
6. P L A N . # P N W P E T S 1 4
7. W H AT D O Y O U WA N T T O A C C O M P L I S H ? ! W H O A R E Y O U T RY I N G T O R E A C H ? S TA R T W I T H T W O K E Y T H I N G S : # P N W P E T S 1 4
8. W H AT D O Y O U H AV E T O S AY ? T H E N … # P N W P E T S 1 4
9. W H AT G O E S W H E R E ? F I N A L LY … # P N W P E T S 1 4
10. Platform Popularity (High/Low) Best Kind Of Content # P N W P E T S 1 4
11. Repurpose Remix Extend the Story # P N W P E T S 1 4
12. Sync content automatically Copy & paste content Reinvent on each channel Sweet Spot Remix Repurpose Not audience- focused Too much time and energy # P N W P E T S 1 4
13. Take Inventory • What “assets” do you have? • What do you need? # P N W P E T S 1 4
14. Photos Quotes Music Video History News Trends Data # P N W P E T S 1 4
15. P R A C T I C E ! • Identify a story: event, award, service project, travel, etc. Be as specific as you can. • Take inventory: what are all your assets? Press release or other text, photos, videos, quotes, news/trend articles, etc. • Which assets should help tell the story on which channels? Try to come up with 6 - 8 different ways. # P N W P E T S 1 4
16. E D I T O R I A L C A L E N D A R S A V E Y O U R S A N I T Y ! B U I L D A N # P N W P E T S 1 4
17. Events Rotary Months Local News Global News FAQs Projects Members Behind the Scenes Experiences Values Quirk # P N W P E T S 1 4
18. T I P S F O R C R E AT I N G A N E D I T O R I A L C A L E N D A R • Consider the seasonality of your club. Build in big events. • Try an 8 - 12 week calendar cycle. • Use a shared document like a Google spreadsheet. • Consider all the “buckets” you need to fill • Repurpose! • Curate. # P N W P E T S 1 4
19. Week Topic/Category Where To Share 1 Rotary Month Facebook: 1) News Blurb W/ Image 2) Photo Album Of Related Club Project 3: Announcement Of Related Speaker Or Events Twitter: Daily Links To Resources Blog: Reflection From Club President 2 3 4 # P N W P E T S 1 4
20. H O W D O Y O U K N O W I F I T W O R K S ? B A S I C M E A S U R E M E N T # P N W P E T S 1 4
21. W H AT C A N Y O U K N O W ? • Interest: fans/friends/followers, clicks, visitors • Engagement: likes, comments, retweets, shares • Action: donate, enroll, attend, join # P N W P E T S 1 4
22. W H AT N E X T ? One take-away from today? One thing you can do before July 1? One more thing you can do before July 1? One thing you can do during your year? # P N W P E T S 1 4
23. L E A R N I N G O B J E C T I V E S 1. Identify best practices for major social media channels in terms of: content type, style and frequency. 2. Understand how to “extend the story” - take a single event, happening or story from the club and determine the appropriate and most effective social media channels. 3. Develop a basic editorial calendar for the club’s social media channels. 4. Understand how to use measurement and evaluation tools to determine effectiveness and guide social media content decisions.
24. # P N W P E T S 1 4