Commerce
Model
Subscription
Model
Marketplace
Model
Advertising
Model
…increasing purchase events and
purchase value
People & Conversion Rate
Frequency & Size of Transactions
Cut of Transactions
…elongating customer lifetime &
increasing purchase value
People & Conversion Rate
Length of Time & Size of Transactions
Cut of Transactions
…increasing matches of supply
& demand, to drive transaction
…creating an active & targetable
audience, to increase ad sales
People & ‘Buy’ Rate
Frequency & Lifetime
Size & Cut of Transactions
People/ Biz & ‘Sell’ Rate
People & Ad Conversion
Frequency & Lifetime
Businesses & Spend CVR
Size of Transaction
Frequency & Lifetime
Grows primarily by… Key revenue drivers…