Janna Bastow – The Power of Product Culture (Turing Fest 2017)

Transcript

1. Turing Fest 2017
 Janna Bastow
 @simplybastow
 janna@prodpad.com The Power of 
 Product Culture
3. Teach them to yearn for the vast and endless sea @simplybastow
4. @simplybastow
5. jobs.netflix.com/culture @simplybastow
6. @simplybastow
7. @simplybastow
8. @simplybastow
9. Hi there! I’m Janna Bastow You can talk to me about product @simplybastow // janna@prodpad.com
11. @simplybastow
12. @simplybastow
13. Product Culture Strategy Tactics Vision @simplybastow
14. Product culture
15. Product culture is 
 the most important product you’ll 
 ever work on @simplybastow
17. SHARED VISION
18. @simplybastow
19. @simplybastow
21. FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation) Find this template at: www.prodpad.com/vision-template VISION TEMPLATE
22. CONSISTENT OBJECTIVES
23. OBJECTIVES @simplybastow
24. SaaS ! Increase conversion to paid ! Decrease time to first payment ! Reduce churn ! Average Revenue Per User (ARPU) ! Customer Lifetime Value (LTV) eCommerce ! Conversion rate ! Average order value ! Shopping cart abandonment rate ! New vs returning customers ! Repeat order rate Editorial ! Page views ! Paywall conversion rate ! Ad Click Through Rates (CTRs) ! Time on site ! Bounce rate ! Article engagement Generic ! Lead generation ! Cost per acquisition ! Engagement ! Research and Development ! Infrastructure ! Partnerships ! Compliance ! Retention ! Enterprise / Advanced usage @simplybastow
25. Key Performance Indicators KPIs OKRs Objectives & Key Results
26. OUTCOME 
 
 
 Output
27. ▸Build ▸Validation @simplybastow
28. COZY WITH CUSTOMERS
29. Product discovery @simplybastow
30. @simplybastow
31. SLACK USER GROUP @simplybastow
32. Close the loop @simplybastow
33. MOVES FAST
34. @simplybastow
35. @simplybastow
36. @simplybastow
39. Continuous delivery @simplybastow
40. Continuous delivery Continuous iteration @simplybastow
41. Continuous delivery AKA Agile Continuous iteration @simplybastow
42. Continuous delivery Continuous learning AKA Agile Continuous iteration @simplybastow
43. Continuous delivery Continuous learning AKA Agile Continuous iteration AKA Lean @simplybastow
44. Agility 
 Your organization’s ability to respond quickly to the market 
 @simplybastow
45. @simplybastow
46. DUAL TRACK AGILE @simplybastow
47. OPEN TO CHANGE
48. @simplybastow
49. Ditch the timeline roadmap! @simplybastow
50. Designed to fail (and not in the good way) @simplybastow
51. Time Things to do Designed to fail (and not in the good way) @simplybastow
52. Feature 1 Time Things to do Designed to fail (and not in the good way) @simplybastow
53. Feature 1 Feature 2 Time Things to do Designed to fail (and not in the good way) @simplybastow
54. Feature 1 Feature 2 Feature 3 Time Things to do Designed to fail (and not in the good way) @simplybastow
55. ALL THE THINGS! Time Things to do Designed to fail (and not in the good way) @simplybastow
56. ALL THE THINGS! Due dates & time estimates Time Things to do Designed to fail (and not in the good way) @simplybastow
57. Full of assumptions! ALL THE ASSUMPTIONS! Time Things to do @simplybastow
58. Assumption 1: Feature 1 Feature 2 Feature 3 You have an accurate understanding of how long each of these is going to take. @simplybastow
59. You know that nothing else is going to disrupt your timeline Time Assumption 2: @simplybastow
60. You know that each of these features will work as 
 soon as they are 
 launched. ✔ ✔ ✔ Assumption 3: @simplybastow
61. You know that each of these features actually deserves to exist! Feature 1 Feature 2 Feature 3 Assumption 4: @simplybastow
62. The grand assumption: Nothing’s going 
 to change. @simplybastow
63. What could possibly 
 go wrong? Made up release dates Death marches Mismanaged expectations Missed market opportunities Building the wrong things Sad product managers #DesignTalks with @simplybastow @simplybastow
64. So is there a better way?
65. Time horizons @simplybastow
66. Your roadmap is a prototype for your strategy @simplybastow
68. OPEN TO 
 EXPERIMENTS
69. Test the 
 riskiest thing 
 first @simplybastow
70. What problem are you trying to solve? @simplybastow
71. How 
 might we?
72. I bet How 
 might we?
73. OPEN TO 
 INPUT
74. Ask the best questions @simplybastow
75. Psychological Safety @simplybastow
76. Give credit @simplybastow
77. Rise of the Product
78. Thank you! I’m Janna Bastow Let’s go for or and talk product to @simplybastow or janna@prodpad.com