Jon Myers — A Brief History of Search (Turing Fest 2018)

@jondmyers turingfest @jondmyers turingfest The History of Online Search from
the beginnings to the Google world of today!  

@jondmyers turingfest GOOGLE IS OUR WORLD…

@jondmyers turingfest GOOGLE IS OUR WORLD… 2 Trillion searches per
year!

@jondmyers turingfest GOOGLE IS OUR WORLD… 16% of searches new
each day!

@jondmyers turingfest GOOGLE IS OUR WORLD… 60% of search are
on Mobiles!

@jondmyers turingfest @jondmyers turingfest DIGITAL GROWTH CONTINUES

@jondmyers turingfest @jondmyers turingfest SEARCH KEEPS GROWING

@jondmyers turingfest Search Marketing: Lets look back 20 years! @jondmyers
turingfest

@jondmyers turingfest DIRECTORIES NOT AUCTIONS 1995 -98 “In 1995 the
Internet had 16M users Globally”

@jondmyers turingfest 1998 – the first advertising keyword auction 2001
– Rebranded as Overture 2003 – Acquired by Yahoo for $2.2 Billion

@jondmyers turingfest GOOGLE.COM: 1999 NO RECORDED REVENUE FOR 1999

@jondmyers turingfest 2000 – Espotting/Miva • 2000 – Founded •
2001 – 80,000 EURO Revenue • 2003 – 41million EURO Revenue • 2003 – Sold for £97 Million! To FINDwhat.com

@jondmyers turingfest SEARCH HAD MANY BUYING POINTS

@jondmyers turingfest 2000: A BIDDABLE MEDIA BEHEMOTH WAS BORN •
1997 – Google.com Registered • 1998 – Google is Incorporated and Rents Susan Wojcicki's Garage • $1700, Hot Tub Use, Raid the Fridge • 1998 – End of year 60million pages in Index (52 billion now) • 1999 – Susan joins Google as Marketing Manager! (Result! – $410m good reasons ) – CEO Youtube now • 1999 – “Yoshka” first dog to come to Work • 2000 – Adwords Launched • 2004 – IPO, Raises $1.67B value of $23B (Yahoo! Made money as had 2.7million shares??) • 2006 – Google buys Garage and House for about $1.1Million • 2007 – Anne Marries Sergey ;-) (Divorced 2015)

@jondmyers turingfest • 2011 – Google buys Motarola for $12.5B
(sells it in 2014 Lenovo) • 2013 – Google buys WAZE for $966m • 2016 – Google Employs 57, 100 people! • 2016 – Google worth $133B • 1999 $0 rev and 100k investment • 2017: HTC announced a “cooperation agreement” in which it would sell non-exclusive rights to certain intellectual property, as well as smartphone talent, to Google for $1.1 billion 2000: A BIDDABLE MEDIA BEHEMOTH WAS BORN

@jondmyers turingfest GOOGLE.COM: 2007 2007 REVENUE = $16.5BN

@jondmyers turingfest 2010 – THE SEARCH ALLIANCE?? @jondmyers turingfest

@jondmyers turingfest 22nd July @jondmyers turingfest What happened on this
day in 2013?

@jondmyers turingfest

@jondmyers turingfest The Mobile Opportunity

@jondmyers turingfest GOOGLE HAS A LOT MORE THAN JUST SEARCH

@jondmyers turingfest $52 AT IPO! $1222 NOW!!

@jondmyers turingfest @jondmyers turingfest

@jondmyers turingfest YAHOO! COULD HAVE BOUGHT GOOGLE TWICE! • Not
buying or licensing Google's technology in 1998 • In 1998, Google's two young co-founders approached Yahoo when they were making the rounds for backing in Silicon Valley. • That opened the door to an investment, licensing deal or an outright acquisition of the duo's technology. • But Yahoo (and other major players) weren't interested. • Not buying Google in 2002! • Yahoo had the opportunity to purchase Google for $5bn in 2002. • They didn't, and the rest is history!

@jondmyers turingfest Search Today??

@jondmyers turingfest GLOBAL MARKET SHARE

@jondmyers turingfest GOOGLE FACTS • Everyday 16% of searches Google
has never seen before! • If you search for “askew” in Google results will tilt to the right • Google handles over 2 trillion searches per year. That's about 270 searches per person on Earth. • Google intends to scan all known existing 129 million unique books before 2020! • Google hired a camel to create the Street View of a desert • The "I'm feeling lucky“ button costs GoogleUS $110 million per year, as it bypasses all ads. • Google Maps calculates traffic by tracking how fast Android devices are moving on the road. • If you search for "atari breakout" in Google Images, you can play the game • On August 16, 2013, Google went down for 5 minutes and in that time, the global Internet traffic dropped by 40% • The domain GoogleSucks.com is owned by Google • A single Google search requires more computing power than it took to send Apollo 11 to the Moon • Google Maps calculates traffic by tracking how fast Android devices are moving on the road. • Each year, Google receives more than two million job applications from around the world. • In 1998, Amazon's CEO Jeff Bezos became an early investor in Google. He invested $250,000, which was worth about $2.2 billion today. Ref: http://www.factslides.com/s-Google#

@jondmyers turingfest NUMBER OF SEARCHES ON GOOGLE • 1998 –
3,600,000 searches per year • 2000 – 60,000,000 per day • 2018 - 5,479,452,055 per day 56 seconds now to do 1998 annual volume!

@jondmyers turingfest “Google has become a paid content and ecommerce
destination”

@jondmyers turingfest THE GOOGLE PAID PAGE @JonDMyers

@jondmyers turingfest Hmmmmmmm… (2015)

@jondmyers turingfest Audiences are the New Keywords Its all about
YOU….

@jondmyers turingfest “65% of online revenue comes from purchases with
touch points across multiple channels”

@jondmyers turingfest “Users who have a bad mobile user experience
are 60% less likely to revisit and purchase from that brand in future”

@jondmyers turingfest Search The Future??

@jondmyers turingfest All media will be in search based audience
auction

@jondmyers turingfest 82.5% OF ALL US DIGITAL DISPLAY ADS WILL
BE BOUGHT VIA AUTOMATED CHANNELS IN 2018

@jondmyers turingfest PPC TO DSP:   DISPLAY HAS MORE BUYING
POINTS THAN SEARCH!

@jondmyers turingfest Television

@jondmyers turingfest Radio

@jondmyers turingfest Mobile and Apps

@jondmyers turingfest Outdoor

@jondmyers turingfest Outdoor Realtime Feeds

@jondmyers turingfest Google will go vertical! Google will go Vertical?

@jondmyers turingfest This is our world now!

@jondmyers turingfest @jondmyers turingfest Thanks… Questions? Find Me Here… Jon
Myers | Founder | Ascending Media linkedin.com/in/jonmyers https://twitter.com/JonDMyers

Jon Myers — A Brief History of Search (Turing F...

Jon Myers — A Brief History of Search (Turing Fest 2018)

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