Lucie McLean – Building Product Culture in Non-Digital Organisations (Turing Fest 2016)

Transcript

1. COME TOGETHER Building product culture in non-digital organisations Lucie McLean Head of Product – Children’s BBC Design and Engineering
8. Traditional Digital Strategy Efficiency Innovation Culture Hierarchy Collaboration Talent Low cost High skill Technology Legacy Cloud, mobile, apps User experience “Who cares” Mission critical IT Philosophy Default to NO Default to YES Project management Waterfall Iterative (agile) Business model Service & support Relationship & partner The Digital CIO Mindset By Michael Krigman cxotalk.com https://techcrunch.com/2016/01/31/digital-transformation-requires-total-organizational- commitment/
9. 6 THINGS WE DO
10. 1. EVANGELISE PRODUCT MANAGEMENT
12. Show, don’t tell
14. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 2 3 1 2 3 4 Boss 1 2 3 4 5 Boss 1 2 3 4 5 6 Boss 1 2 3 4 5 6 7 Boss Tutorial World 1 World 2 World 3 World 4 How are players progressing through the game?
15. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 1 2 3 1 2 3 4 BOSS Tutorial World 1 Where are we losing players?
16. This little guy killed over 25,000 kids in the first 2 weeks We record the x-y co-ordinate when a player dies
17.  9%
18. Build, measure, learn Hypothesis: Introducing a skip level feature will result in players engaging with more level content
19. Outcome  70% More players engaging with the later levels
20. Weeks Updates are retaining more players Danger Mouse Typical Game Update New levels added
21. Talk about product management outside your organisation
22. 2. HAVE EMPATHY
23. Understand what went before
25. “It's f***ing shit , hard to read - seriously the guy who approved to put this on shoould (sic) be be shot….twice to make sure he doesn't make the same miastake (sic) again… The colors (sic) are f***ing horrible. It is entirely f***ing horrendous.”
26. Understand the impact of your work
27. Teach as you go
29. A digital product is for life, not for Christmas
30. Make decision-making easy
31. Slow down
34. 3. MIND YOUR LANGUAGE
35. ‘IN DEVELOPMENT’
37. ‘In development’
38. Be mindful with terminology
39. Use examples
41. Use analogies
42. Use analogies
43. Jonathan Palombo Photography at http://flickr.com/photos/57778372@N04/1277755
44. Why?
45. We
46. 4. FIND YOUR FRIENDS
49. 5. STAY CLOSE TO YOUR PEERS
50. 6. BE NICE
53. Twitter: @luciemclean lucie.mclean@bbc.co.uk