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Logistics: Old vs. New
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Tytus Michalski
September 06, 2013
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Logistics: Old vs. New
Tytus Michalski
September 06, 2013
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Transcript
Logistics: Old vs. New
“Prediction is very difficult, especially if it’s about the future.”
- Nils Bohr DISCLAIMER
Logistics Context Startup ≠ SME
Logistics Context Ecosystem, Not Just Logistics
Logistics Context Global, not just HK/China
Old Globalization Mass Production
• Large production runs • Small number of designs •
Low cost inputs Old Globalization Mass Production Means
New Globalization Mass Customization
• Small, flexible production runs • Large number of designs
• High quality inputs New Globalization Mass Customization Means
Embrace smaller, flexible orders from startups New Globalization Mass Customization
Logistics
Old Globalization Low Value / Weight
• Delivery time of 1-6 months is OK • Bulk
deliveries (big ships, big planes) • Inventory needs big space and capital Old Globalization Low Value / Weight Means
New Globalization High Value / Weight
• Speed as a competitive edge • Small deliveries (no
ships, small planes) • Small space and capital for inventory New Globalization High Value / Weight Means
New Globalization High Value / Weight Logistics Focus on speed
as an advantage – invest in people and technology
Old Globalization Sell Through Channels
• Big channel markups • Channel owns end customer •
Logistics connect to channel Old Globalization Sell Through Channels Means
New Globalization Sell Direct
• Disintermediate channel • Product/brand owns customer • Logistics connect
to customer New Globalization Sell Direct Means
New Globalization Sell Direct Logistics Logistics is a key part
of end customer service
• Embrace smaller, flexible orders • Speed - invest in
people & technology • Logistics is key to end customer service Logistics: Old vs. New Conclusions
“If you have time don’t wait for time.” - Benjamin
Franklin
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