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10 things to consider when taking your business to the mobile market

10 things to consider when taking your business to the mobile market

This talk will walk through ten considerations that you must make when moving your online business to a mobile audience. Based on the experience gained taking an existing web property to the mobile market, we take a guided tour through the challenges encountered and how you can avoid them in your business.

Sam de Freyssinet

June 08, 2012
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  1. 25% 50% 75% 100% May ‘10 October ‘10 May ‘11

    October ‘11 April ‘12 Desktop Mobile global web traffic Source: StatCounter, GlobalStats
  2. 25% 50% 75% 100% May ‘10 October ‘10 May ‘11

    October ‘11 April ‘12 Desktop Mobile sittercity web traffic Source: Sittercity 10% 22% 5%
  3. 3% 4% 10% 68% iPhone SonyEricsson LT15i Xperia Arc HTC

    EVO 4G Samsung GALAXY S Other visits by handset Source: Sittercity Data for April 2012
  4. @media screen and (min-width:320px) and (max-width:700px) { div.header { color:

    rgb(255,255,255); background-color: rgb(0,0,0); font-weight: bold; } }
  5. 10 10 10 10 10 10 10 10 10 10

    10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 …is the web you already know & love
  6. 10 10 10 10 10 10 10 10 10 10

    10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 accelerometer location camera* web sockets local storage runs anywhere
  7. <link rel="apple-touch-icon-precomposed" href="apple-touch-icon.png" /> <link rel="apple-touch-startup-image" href="/startup.png" /> <meta name="apple-mobile-web-app-capable"

    content="yes" /> <meta name="apple-mobile-web-app- status-bar-style" content="black" /> Source: http://bit.ly/ ieCyCK pimp my bookmark
  8. “iOS app success is a ‘lottery’: 60% (or more) of

    developers don't break even” - Chris Foresman Ars Technica http://bit.ly/K1K0nf
  9. 10 10 10 10 10 10 10 10 10 10

    10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10
  10. “10.13. Apps that link to external mechanisms for purchases or

    subscriptions to be used in the app, such as a “buy” button that goes to a web site to purchase a digital book, will be rejected” Source: http://bit.ly/Kv9Y79
  11. “ …on mobile networks, [when] compared to wifi networks, the

    routing overhead of individual requests is much, much, much larger. Setting up the connection is a significant portion of the api call, so it's better to combine. Pure rest apis with many small resource calls are typically sluggish in a mobile app that runs over a 3G network. ” - Ivo Jansch http://bit.ly/KvXquK
  12. support creative commons “10 things to consider when taking your

    business to the mobile market” by Sam de Freyssinet is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Based on a work at def.reyssi.net. Creative Commons Photo Credits Patrick H. Lauke flickr.com/photos/redux/222439192/ Ricky Thakrar flickr.com/photos/rthakrar/4387303136/ Jelmer de Haas jelmerdehaas.com/