A case study on designing the Australia Post iPhone and iPad app (Kathryn Ross)

I’ll explain the process of designing a 4 and a 1/2 star app. I’ll share our successes and our lessons learnt from the project.

Transcript

1. Kathryn  Ross  
   UX  Australia,  August  2012  
   

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2. Before After
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   STAMFORD INTERACTIVE
   THE PROJECT KICKOFF
   

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3. A U G U S T 2 0 1 2
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   12  days  
   

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4. A U G U S T 2 0 1 2
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   12  days  
    1  day  is  practically  gone  
   

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5. DESIGN
   APPROACH?
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   WWYD?  
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   3  
   3  
   

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6. POINT #1
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   This  is  what  ROCKED.  
   

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7. 7
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   1   2   3   4   5   6   7   8   9   10   11   12  
   

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8. A U G U S T 2 0 1 2
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   STAMFORD INTERACTIVE
   

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9. A U G U S T 2 0 1 2
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10. POINT #2
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    User  testing  is  GOLD.  
    

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11. A U G U S T 2 0 1 2
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12. NAVIGATION
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    1.  Tab 2.  List 3.  Springboard
    

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13. OUTCOME…
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    Wireframe  design Live  applica

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14. A U G U S T 2 0 1 2
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    STAMFORD INTERACTIVE
    “I  have  to  say,  I  am  very  impressed.  
    This  app  is  well  designed  by  people  
    who  really  get  their  users.  It  works,  
    it  is  stylish,  and  it  is  intuitive…”    
       Charles  Malpas  
    

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15. A U G U S T 2 0 1 2
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    Kathryn  Ross  
    kathrynr@stamfordinteractive.com.au  
    

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