Attributes and aesthetics of experience

This talk reflects interests and confusions in user experience design by comparing two approaches to UX, experience as principle or as the subject, and by introducing “logic of behavior” and “aesthetics of experience” developed by Xin at Jiangnan University. It will also discuss how design may participate in the social and economic transformation of China.

Transcript

1. WUXI CHINA
3. JIANGNAN UNIVERSITY! Lihu Avenue Wuxi, Jiangsu, 214122 P. R. CHINA TEL: 0086-510-85913623 FAX: 0086-510-85913622 www.jiangnan.edu.cn
4. JU  has  risen  from  128th  in  2003  to  47th  in   2014on  Chinese  University  Rankings,   achieving  a    rise  of  81  within  11years.! 2010 Chinese University List on Satisfaction ! Ranking 1.    Overall  Ranking  is  18   2.    Living  condiDon    ranking  4   3.    Study  and  EducaDon  ranking  34 !
5. Code Discipline Ranking 0832 Food Science & Technology 1 0822 Light Industry Technology & Engineering 2 1305 Design 4(Shared) 0821 Textile Science & Engineering 5 2012 Discipline Ranking by Ministry of Education
8. Attributes and Aesthetics of EXPERIENCES 辛向阳 Xiangyang Xin 江南大学设计学院 设计哲学研究室 School of Design, Jiangnan University 2014-8-29
16. Experience Matters
17. 四川美院 何媛媛  2010  
19. Experience as Principle recognizable, need, convenience, cultural, smoothness, directness, fun, natural, realistic, easy of use, social, intuitive, simple, easy to learn, effective, instrumental, magical, spiritual, reasonable, feel in control, learnable, affordance, memorable, tolerance, explicit, efficient, liberating, usability, emotional, user-centered, encouraging social interaction, reflecting convention, beneficial, value, visibility, make sense, short/instant feedback, timely, appropriate modality, supporting goal, expressive, satisfaction, minimize actions required, easy of relearning, flexibility, reliability, meaningful, certainty, trustable, accuracy, informing, fun, belonging, readiness, significant, arithmetic efficiency, friendly, faster, not-confusing, comfortable, consistency, engaging, cool, metaphoric, surprising, successful, fulfillment, new, straightforward, novel, pleasurable, usable, useful, adaptable, contextual, enjoyable, feedback, constraints, delightful, sensitive, objective, measurable, operational, variable, relevant, agronomics, good aesthetics, scalable, excitement…  
20. Designing Experiences ?
21. •  What counts as an Experience? •  What attributes and qualities do experiences have?
22. Eames Lounge Chair!
23. Brand Identity of the Harley# (Pugliese & Cagan) Harley Davidson V ROD!
25. An experience separates itself from the ongoing life experience.
26. “An Experience should have a name.” John Dewey
27. 5.12!
29. Steve Diller, Nathan Shedroff, Darrel Rhea (2005): Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences. Dimensions of experience:! •  Duration •  Intensity •  Breadth •  Interaction •  Triggers •  Significance
31. •  Events preparation, progression, leave taking •  Stage! •  Impact ! significance, influence, memory •  Actor! •  Expectation! Attributes of Experience
32. logic of behaviors! 行为逻辑!
35. logic of ! things! behaviors!
40. Aesthetics of Experiences Principles Qualities
41. •  Powerful (functions) •  Pleasant (forms) •  Unique (features) •  Refined (craftsmanship) •  Meaningful (ergonomics) •  Advanced (technology) •  Large (volume) •  Reliable (tech./function) •  …
42. •  Easy of use •  Easy to learn •  Intuitive •  Nature •  Simple •  Consistency •  Emotional •  Flexible •  …
43. Memorable An aesthetical experience will be memorized and treasured.
44. Dramatic Dramatized movements of events surprises participants, and creates uniqueness.
45. Emotional An experience has “Satisfying emotional quality because it posses internal integration and fulfillment reached through ordered and organized movements.” John Dewey, Having an Experience
46. Unique Even though many people share the same stage or platform, everyone obtains his/her own very different experiences.
47. 5.12! Intellectual An enduring experience often has intellectual quality that requires reflections and guides our actions.
48. 5.12! Significance shown through its influence, sometime lifelong.
49. •  Emotional •  Memorable •  Influential •  Meaningful •  Durable •  Flow •  Uniqueness •  … Aesthetics of Experience
50. interaction! service! experience!
51. Extra services are offered in order to create fulfilled and convenient hotel experiences for VIP guests . Experience ! created through a bundle of services
52. Service! provided through planed interactions at different touch points.
53. IHIP Sangiorgi & Meroni. Design for Services. 2011. •  Intangible 非物质性 •  Heterogeneous 差异性 •  Inseparable 不可分性 •  Perishable 暂时性
54. Co-Creation An experience will not be created until the participation of the experiencer.
55. •  Form! •  Function! •  Structure! •  Material! •  Color! •  Texture! •  Human factors ! •  Marketability ! •  Manufacturability! •  People •  Purpose •  Action •  Means •  Contexts { { •  Event •  Stage •  Impact •  Actor •  Expectation { ID! IXD! UXD!
56. { { { •  Powerful (functions) •  Pleasant (forms) •  Unique (features) •  Refined (craftsmanship) •  Meaningful (ergonomics) •  Advanced (technology) •  Large (volume) •  Reliable (tech./function) •  … •  Easy of use •  Easy to learn •  Intuitive •  Nature •  Simple •  Consistency •  Emotional •  Flexible •  … •  Emotional •  Memorable •  Influential •  Meaningful •  Durable •  Flow •  Contextualized •  Uniqueness •  … ID! IXD! UXD!
57. Characteristics, Attributes, types 特点、属性 Relations, Cause & Effect, 方法、内在因果关系 Spirits, Principles 原则、价值观 Evidence 证据 ?   Stories of EXPERIENCE DESIGN
58. A good philosophic concept explains phenomena and clarifies ambiguity. It supports inquiry, similar to a ruler that helps us measure.
59. Affordance! h&p://regbaker.typepad.com/.a/ 6a00d8341ef46353ef017ee48b3c01970d-­‐pi  
62. 2014 CHINA User Experience Profession Report
63. Most  UX  designers  have  2-­‐5  ys  of  working  experience.  
64. More  women  in  the  profession.    
65. Women  generally  have  high  degree.  
66. Above  100K,  there  are  more  male  designers  than  female.    
67. DistribuPon  of  UX  designers  educaPon  background     Art  &  Design   Computer  science   InteracPon  design   Psychology   Others  
68. Sizes  of  UX  teams  
69. HR  predicPon  for  year  2015  
70. Confidence  of  the  profession  
71. TENCENT
72. XIAOMI
73. HUAWEI
74. School of Design Jiangnan University
75. 1,900+ design programs 1900多所大中专院校开办了艺术设计类专业。
76. 500,000+ graduates / year 2012年全国招收超过50多万艺术设计类新生。
77. 2.3m+ design students 目前，全国有超过230多万艺术设计类在校学生。
78. One Single Approach 全国范围内虽然有针对艺术设计和工科背景的 工业设计不同学位的人才培养要求，但是核心 设计理论和方法都是一样的。
80. 2012 Scope, Methods, Principles 2013 New Contexts, New Opportunities, New Approaches 2014 Philosophic Concepts 2015 tba 2016 A NEW Framework
81. Responsible, Respectable, Research Oriented.
82. Common issues Hans  Gosling,  200  Countries  200  Hundred  Years  
83. •  Health   •  Socially  Responsible  Design   •  Lifestyle  InnovaPon   •  InformaPon  and  Service   •  Business  InnovaPon    
84. Experimental Program of Integrated Innovation
85. School of Design @ Jiangnan University http://www.sodcn.com/en/Index.asp WELCOME TO JOIN US! to Teach, to Study, or to Partner with us …
86. Thank  You!   谢谢！   2014-­‐8-­‐29   辛向阳  XIN  XIANGYANG   设计哲学研究室  Design  Philosophy  Lab   江南大学设计学院  SCHOOL  OF  DESIGN,  JIANGNAN   UNIVERSITY