Embedding design research on a product-centred organisation

Bff39f7d4e25a30fb4d28a9005de7363?s=47 uxaustralia
March 09, 2018

Embedding design research on a product-centred organisation

This talk is about the structural challenges designers face in introducing design research on a product-centred organisation. I will share my experience within Telstra Enterprise, the lessons I learned and a couple of case studies. The structural challenges include poor understanding of design plus inadequate funding mechanisms, organisation structures, incentives schemes and leadership support.

Presented by Leandro Gama at Design Research 2018

Bff39f7d4e25a30fb4d28a9005de7363?s=128

uxaustralia

March 09, 2018
Tweet