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Josh Thompson - Design Systems with augmented teams: best practice for connection and alignment

uxaustralia
August 25, 2021

Josh Thompson - Design Systems with augmented teams: best practice for connection and alignment

This talk will identify the role Design Systems play in connecting and aligning teams and organisations. Referencing case studies for some of Australia’s largest retailers, it will suggest best practices for DesignOps, Agile, and Ways of Working for e-commerce projects.

uxaustralia

August 25, 2021
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  1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    www captionslive com au | captionslive outlook com |
    UX A a ia
    UX A a ia 2021
    Da 2
    Wed e da , 25 A g 2021
    Ca i ned b : T ac Ball

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  2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 49
    ill al make a be e e e ience f e e b d el e ing he d c .
    And ha b ing me he end f m e en a i n. S h ef ll
    ha eemed e , e ick b h ef ll e e b d g me hing
    f ha .
    STEVE BATY: Thank m ch. Tha a e cellen . The e i - he e
    eall i a l dig in e e ne f h e ic . B hank f
    gi ing ha en ee in i . And gi ing e le ha c n e . S hank
    .
    CHARLI PARKER: M lea e.
    STEVE BATY: Oka . S hile e i ch e e ha e J h Th m n
    j ining m men a il f m P bli Sa ien . J h ill be alking ab
    de ign em . And h e hem f c nnec i n and a gmen a i n
    hen e ha e - a e d igh n , em e eam and eam king
    i all . Welc me J h I can ee lide hea and ee . Y
    a e igh g . O e .
    JOSH THOMPSON: C l igh g . Hell , elc me and g d m ning
    fi f all. I j like kick me hing ff I ill a i h an
    ackn ledgmen f c n . I ackn ledge he adi i nal c dian f
    he land, he Wa ange i e le. I an a hank f ha ing me
    he e da and ec ndl h e can a ecia e hi Meme. I an ed
    c ea e ne f he e and eali ed me ne had d ne i al ead . Thank
    he in e ne . M name i J h Th m n I'm a de ign lead he e a
    ace P bli Sa ien in Melb ne, I'm he e ne a nd de ign
    em and he le he la in c nnec ing eam and aligning
    gani a i n .

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  3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 50
    S ha ill I ake h gh da ? Fi f all ha i a de ign
    em, and h d need ne? The benefi f ha ing a de ign
    em. The a i age in f m in e e a i n f de ign em.
    The blem ha I ha e c me ac and mi ake e ha e made al ng
    he a , he le n e' e lea n . And finall , he l ha ha e
    hel ed ge he e.
    S he ld a nd i a idl changing. I ' d i en b ne ech,
    e l ing c me e ec a i n and f c e he im ac f COVID-19.
    T e me c n e ince Ma ch 2020 e n e COVID-19 ha
    c n ib ed ignifican g h in gl bal e-c mme ce ale i h
    A alia' n line ale a ing b e 20%. Wha d e hi mean f
    ? Well, in e n e hi g h, digi al an f ma i n jec a e
    kicking ff in a e im e i e a e, c m anie e e a idl
    a gmen ing hei digi al eam i h c n ac and c n l ancie ge
    he j b d ne.
    Wi hin hi c n e a nch n di ib ed eam i he ne
    n mal. Thi alk ill d a f m m n e nal e e ience in he
    an a i n and m bili ind and he e ail ind i h me f
    A alia' leading and ed b and .
    J bef e I j m in m ch b ha a de ign em i and
    h e need i can fi ell me ha i ng i h hi image? S
    h ef ll can ee, b ha can babl ee and m ch m
    n e nal ann ance likel f m being a c cli m elf i h man a e
    clea l e a ac ed g een lane . In a ic la bike mb l . When I
    ha e h n he c cli c cling b ddie and ff bef e he
    la ghed and ha ed ha ame en imen h e e he ea n f h ing
    hi i beca e me hi i an e am le f he e a ha failed. S
    c m anie m ch like ci ie can ee a id g h in h e i d f ime.
    Take Melb ne f e am le. Thi can lead b ken ce e ,

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  4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 51
    mi alignmen , il ed a f king and a lack f c nnec i n.
    Y ban ci lanning aim ide he be c me
    e e ience f he blic and me hi i a a allel a a de ign em
    ld. Ea l in e men in f nda i nal k, g iding inci le and
    anda d can hel m e ainabili and d a be e f e f
    ci ie and c m anie and ide a im ac d n eam. Like I aid I'm
    e man f d kn ha i i b f h e f ha d n' h
    ha i a man de ign em and h d e need ne? Fi f all h
    d e need ne. A he eam g he la ge he cale, he bigge he
    blem.
    In n he c me e e ience ffe and he de el men ime
    inc ea e . S I'm e ha e all c me ac blem like hi bef e
    b hing ch a a e e ing he c ec ed, i ha he igh Hec
    c de c l . I ha a ima , ima CTA a e n. Whe e can I
    find ha c m nen g ideline and n. De ign em ac all
    hel ed b ing h e ca abili ie ge he ch a e e ience, and
    enginee , ha ' he lining eam and b ine a ea ac an
    gani a i n.
    Thi in n c ea e c n i en e e ience ac la f m . Thi
    all he eam k ickl and efficien l h gh ha ed
    c m nen lib a ie and de ign ken . S ha i he de ign em and
    ha ' in i ? De ign em c n i f a e f anda d made f a
    c m le i n f le , inci le and c n ain and be ac ice . Y
    ha e ken hich a e b ilding bl ck ch a c l e,
    ha e a mic de ign elemen ch a c m nen m d le
    an a m elemen he e can be a im le a a f m field b n.
    And hen ha e nde inning le and anda d . S
    de ign em ill ide e e hing f m b and and c n en g ideline
    de ign a e n , e able c m nen lib a , deli e he eamle

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  5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 52
    e e ience ac a digi al la f m, a eed and hile caling. Thi
    ma be in he f m f a eb i e, hich can be in e nall e e nall
    facing.
    He e e ha e me e am le di la ing me f he m e la
    and be in cla e am le ch a A la ian de ign em, and IBM.
    M e f en n ada e ee gani a i n f hi ide ha ha e al ead
    a ed c ea ed hei n c m ehen i e de ign em ha hel ed
    hem d i e hei d c and a i f a d a eed. Y a e babl
    g ing find and c n e e ingle de ign em b eali icall
    need k a d ha k f , c m an , and i
    e . A l gie f he ain.
    And I a ne f he m e ci ing hing ab a de ign em a
    ell i he c n an l e l ing in de mee b ine e and
    c me need ac all channel and all de ice . The enable g ea e
    i ibili and c mm nica i n ac gani a i n . And m im an l ,
    m e a a f m hei il ed-ba ed king. I'm e e ha e all been
    he e.
    S ha a e he benefi ? Vi ibili . Single ce f h a
    men i ned bef e. Acce ible b all a ea ac he b ine . T
    m e aligned nde anding, a a ene f b anding, a ach,
    ling, and a f king.
    A de ign em i in ended f all e and e hel ed c m anie
    nde and hi i a bi f a mind- e hif eall . M ing f m ha
    f c ed c n me a dience a licable j de igne and de el e
    nl , e ing m l i le e he e d c men a i n all ele an
    e f he de ign em, incl ding c n en , da a, ali a ance,
    and e e imen a i n eciali .
    Fa e deli e and eed ma ke . C m nen lib a ie and
    ha ed d c men a i n, he abili e e imen , e , and m e ickl .

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  6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 53
    Enabled b he e i ing c m nen and ce e . A ca e d f m
    S if , ac all h ed ha ing hei ken inf a c e and hei
    de ign em e e ience enabled hem ed ce he ime aken
    aga e a gl bal c l change 45 la f m , f m nine m n h
    h ee min e .
    The de el men eam a ed nine m n h f k. Imagine ha
    c ld d i h all f ha ime back in hand ?
    S anda di a i n. Re able c m nen and ed c i n in de ign and
    ech. Thi m e c n i enc ac la f m and facili a e
    cen ali ed e f mance di ib i n. A echn l g a chi ec f m he US
    aid "de ign em d a e ime and m ne . J b elimina ing c de
    ed ndanc m e han 20% f he de el e ' ime can be egained" ,
    f a eam i h 100 de el e i hi mean a nd $2 milli n e
    ea . USD. Imagine ha c ld d i h all ha m ne back in
    cke .
    P edic able afe and calable. E abli hed ce e , c e ,
    ignifican l ed ce he eff and i k in nde aking la ge jec . S ch
    a eb anding, adding ne b b and a de ign em. Finall ,
    fle ibili . S an a ach ha i la f m, f ame k and CMS agn ic
    and de ign em m del ha m e c n in im emen a
    men i ned bef e. And in eg a i n i h e i ing and f e l and
    echn l g . Wi h ha aid, I ill b ing back he ic f c cling
    and h a me a h I ha e ada ed in a a e hink he e a P bli
    Sa ien . And m e ecificall , i h de ign em . A a c m an and
    c n l anc , e a e engaged and b gh n b a d deli e e e ience,
    b ine , and echn l g f c change ac me f he ld' la ge
    b and hel c m anie add e a e ice need.
    S I gi e he nic cle age ne iden if ing he blem
    need. He e e e f m a di and anal i and a e men f he

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  7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 54
    c en a e iden if he blem need i h he c m an , he
    c m an migh n ha e a de ign em, i migh be in he ea l age
    f he migh need align m l i le a em a ne. Thi can lea e
    feeling f c n l, en iall il ed i h li le n ce
    le ig .
    S age he andem bike. F me hi i he he e he eal
    f nda i nal k a in h i n ne. We a c m an n he back
    f he bike, iding g idance and e e i e h gh hei an f ma i e
    j ne . P jec ac i i ie he e ld incl de f ming a de ign em
    ad eam, e abli hing anda d , a f king. O imi a i n,
    and e abli hing ce em nie . C me channel email , Slack
    Team and n. Re n n in e men ba eline. S hi can be a e f
    bjec i e ke e l and cce me ic ha ill - e ill be e en ial
    in ge ing b -in f m he n . Tha ' a ke in . Al in e nal
    de ign em la nche .
    The e a e he in d c i n f de ign e a i n de ign O .
    When king i h a gmen ed eam a ell hi i a a ic la l
    im an a f he ce . T en e ha e e ne i n b a d in
    ha ea l age f he jec . S age h ee, he andem bike n he f n
    f. S f me hi i he a f h i n 2 and ma i . The c m an
    ha been aken n a j ne , he a e ead j m n he f n f he
    bike and lead he a . We ac a la e c ach, iding ca abili ,
    c aching and e igh . Ac i i ie incl de e ie ing he a f king
    and ce e ha ha e al ead c ea ed, adj ing eam i e, ll
    le and e n ibili ie . Benchma k e ie c led a e l and a
    blic de ign em la nch. A n e hi migh be a ma e f m n h
    ea de ending n i e f gani a i n ge he e.
    S age f , he bike. S a f h i n 3 and e an i n. O he
    ell je e . Thi i he e an gani a i n ill ake f ll ne hi f

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  8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 55
    hei de ign em, and an f ma i e j ne . He e e ide
    e igh and al e a ance.
    Finall , age fi e. The ic cle. Thi i h i n 3 c n in ed,
    e an i n in he n b and and banne f an gani a i n. I i an
    e am le an a gmen ed m l i-b and de ign em, hich all each
    a ea f he b ine feed in a cen al e i , f m an he e and
    e e all f i e a men i ned bef e. Thi nne c n in l
    e l e and ada e ime en e he c n i enc and alignmen
    be een eam and e .
    S me e am le e ha e c me ac , mi ake made and
    le n lea n e he ea . In he a I ked ac n me
    b ine a ea and d c f he ame c m anie ch a he main
    eb i e, he a and m e. And e e ience ac h e la f m a e
    n iceabl diffe en . Team e e defini el king in il and e didn'
    ha e a cen al e i f de ign and de el men . A an embedded
    eam e needed me hing align em ac a la f m i h
    m l i le end .
    We a ed an a di f f n and c l e ed ac he la f m.
    S a ing mall. We f nd ha e ha e 580 f n le and 58 ni e
    c l in he em. We e i l had been ing Ske ch G Ze lin
    and In i i n f a de ign hand ff and ing b he in d c i n f
    fig e managed ed ce h e 14 f n le a ian ac m bile
    and de k and a nd 11 c l .
    In ligh f hi he k e e e d ing, e e e gi en he g een
    ligh a ha a a -called de ign em. We g k. Like I
    aid e a ed mall, e f c ed n he ken , e he f nda i n
    f he e f he k.
    Le han a ea he e l a e ama ing l k a h e e
    e ha en' ld f i all. In fac fa f m. Unf na el b ine

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  9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 56
    bjec e e n aligned, akeh lde and n f he jec e e
    n c m le el n b a d and ac hi -called de ign em k.
    S i a n een a a i i f he c m an hich mean e e en'
    able ha e dedica ed ad eam end he ac al ime de el ing
    h e e ce e and a f king. Al ng i h de ailed
    d c men a i n, le and ig a nd he de ign , i ' e m ch ill
    in i infanc .
    Thi b gh i e hen ha ing a de ign em k i h
    he c n ac and end e en h gh e ld clea l label hi a
    k in g e e came ac e de igne a nd he b ine
    aking he de ign and nning i h hem bef e he had been e l
    ialled and e ed. I le i h li le c n l and i e di a in ed e
    c ldn' ha e he i ibili align e e ience and ge k e he line.
    H ge le n lea n , in e m f ge ing akeh lde and n
    b -in. C ea ing and ha ing de ailed d c men a i n, im lemen a i n,
    g ideline le and ig . Thi b ing me he l . Fi l I ld
    like a he e i a le h a m ch l he e hel ge he j b
    d ne. O e he ea , I g e , m e le in he c ea i e ind e e
    likel ha e been held h age he Ad be i e. We kn i , and
    babl l e ha e i b a he ame ime e babl ha e i .
    E en m e , he he e ee hi bad b n he c een and
    b eak d n c kn n he e i n a c me back and b migh
    kill . Then he clien . Y ill be lef j ble and n. J ke a ide,
    hi e i d able f elemen ed gi e me a e big b a a f e h
    faced de igne . I a defini el g ea . F a ime. S i ' ab alm
    fi e ea ag n ha I ialled Ad be e e ience de ign in a da a
    f ma and h l bef e af e ha i h Ske ch a ell. I i c a
    hink h ickl e ha e g ne f m de ign in Ph h , e b illian
    g am like Ske ch Figma and Ad bi e e ience de ign. T l ch a

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  10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 57
    Ze lin and Ab ac . F he ha de ign em managemen l
    like e b k, DSM and e h e, each i h ni e ffe ing de ign
    a de ign em f me . Fi e ea ed ha echn l g m e
    ickl and e h ld be c n an l e al a ing l e a e ing.
    Think back hen he de ign eam iginall ed Ske ched and
    ha f ea ag , in eg a ed i h M i i n and Ze lin he e a
    ill e e al ke i e . A he ime eam a li ac m l i le
    l ca i n e had n me c n ac in he eam, i made i ha d
    c llab a e. Ha d c n l e i n , file a e e ha d find and he e
    e e n c mmen fea e i hin he a k a ha ime. Thi mean
    le i ibili e de ign and a defini el c l beca e e e e
    ing all h ee g am ac he b ine .
    I hink e can all ela e back hen e had ackage f lde
    a e m l i le e i n f he ame file. B 3, B 3, he li g e n. And
    find a hi ne. We didn' e e an hi ha en again.
    Thi b ing me Figma. Figma i a nline cl d-ba ed
    c llab a i e de ign l and g am. I all de ign in eal
    ime. P e and hand ff de el e i h hi c de fea e.
    Making i a e c effec i e l i n f . Y can e i in b e
    a , making i acce ible alm an he e an ime, hich mean
    eam c ld acce he la e and m da e file .
    When I hink back he beginning COVID e eciall , and h ha
    an i i n king f m h me ha ened a a e a id and e ing
    aigh , I hink Figma ac all a ed . A cen al e i f all
    eam acce i h ead de ign , de ailed d c men a i n and a em
    e had e be calable i h me ime and ken a ailable all
    h gh he ha ed lib a ie . Pe fec f h e in he eam h al
    ked in diffe en ime ne ch a India.
    I hink Figma am ng he l ch a Ske ch ha e b cked he

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  11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 58
    end and in n a ed he a c llab a e icke i h m e
    im lici . The g in i i e and ick n b a ding ce e in a ne
    a f king. I i hing ha ill need im ing b i ' e e ci ing
    and e l ed ing i n ne hele .
    S a bi ab m j ne . I m elf ha e al a been e c ea i e
    and . An ne ha kn me he babl be able c nfi m I'm
    j a li le me ha c m e i i e. C m e ing l cal in e na i nal le el
    ei he b m elf i hin eam . I ' gi en me a e ni e
    e ec i e h m ing life ie in m k life and ca ee , ha i
    ake cceed and fail.
    The e ha been h ge high hich f c e ha e been e
    enj able and e mem able m men . Then al inj , he e back
    and b ken b ne and benching and ickne . Bl d ea and ea
    and n a e all eal. The ggle i e , e eal. Tha a a li le
    Faceb k alk f m elf n ha ne.
    Then, I hink me, de ign em a e m ch like ci lanning a
    men i ned ea lie , nning a ma a h n. The ake ime, he e a e
    a e n and ce e g h gh, and he e e a e c cial he
    l ng e m cce . I'm e e e ne he e ha j i ne ed an
    inc edible Ol m ic in T k . A ange ec acle hi ea , n c d ,
    a hle e h ha e ained f ea ahead f an e en f en iall
    m men f gl e . All f hi amid ambig i and he e en
    ha COVID ha h n a e e ne.
    Take Da e B ail f d f e am le. He a he g ea B i i h c cling
    e f mance di ec , h a in d ced he eam af e end ing a
    cen f medi c e e l . S a eg efe ed he agg ega i n f
    ma ginal gain . I e " he h le inci le came f m he idea if
    b ke d n e e hing can hink f ha g e in iding a bike,
    im e i b 1% ill ge a ignifican inc ea e hen hem all

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  12. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 59
    ge he ".
    S in eak a de ign em i a c n in ce . M ch
    like he ma ginal gain he and he g ea B i i h c cling eam. D ing
    ha 10 ea an, f m 2007 2017, he en n in 178 ld
    cham i n hi , 66 Ol m ic and Pa al m ic g ld medal and fi e T de
    F ance ic ie .
    H ama ing a he eed climbing a he Ol m ic . S me f
    hich k fi e ec nd each he and fini h a hea f he e en .
    O me ha ' e en m e im e i e i a i ic imming. The ain
    i da a eek, f eigh h a da ide d n. P e ama ing.
    A a malle c m an , i h le digi al agile ma i can
    ma be ge a a i h n ha ing a de ign em. If hink back
    hen e e ng and e e la ing , can babl ge
    a a i h a l le e ching aining. I g e e ha e all been
    he e. B a g and ge ld d lla i m e need f
    e a a i n, ce and inj e en i n. A c m an g and
    cale i i defini el im e a i e ake he e d i e l . S
    i h he clien e ha e ked i h, he ha e all b ing ing h gh
    hei n digi al b ine an f ma i n fl c a ing le el f agile
    ma i . Pa f he challenge i en e each b ine a ea i n
    b a d i h he idea and nde anding f ha i ake align a b ine
    h gh a de ign em.
    If la he f nda i n , k in a mic c e and c ea e he
    ce e , ill enable he b ine cale a eed. And cceed.
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  13. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
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    Page 60
    e enj able bjec f me and I h e can ake me hing
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    STEVE BATY: I can hea b h e .
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