The search for consistency in seemingly irrational behaviour

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August 11, 2017

The search for consistency in seemingly irrational behaviour

In terms of the way we behave, are we consistently inconsistent? Or inconsistently consistent? Research in social psychology suggests both, and behavioural spillover is to blame.

Behavioural spillover is the phenomenon by which performing one goal-directed behaviour can increase - or decrease - the likelihood of performing another, similar behaviour.

I will use examples of empirical research to explain the mechanisms behind, and consequences of, both positive and negative spillover. I will then discuss how this research could have implications for organisations in terms of providing consistent user experiences in order to drive behavioural consistency.

Presented by Elise Margetts at UX Australia 2017



August 11, 2017