Introducing Symbolic Interaction - a social lens to explore user experience

Transcript

1. Introducing Symbolic Interaction A social lens to explore user experience Weidan Li Design researcher Ph.D in Human-Centered Design
2. Let’s go swimming
3. Let’s go sweating!
4. Endurance Athletics Health Entertainment Socialising Leisure
5. t Herbert Blumer, 1969 Symbolic interactionism
6. “Humans act toward things on the basis of the meanings they ascribe to those things.” “The meaning of such things is derived from, or arises out of, the social interaction that one has with others and the society.” “The meanings are handled in, and modified through, an interpretative process used by the person in dealing with the things he/she encounters.” Symbolic interaction principles
10. Meanings of Organisational Learning “The meaning of such things is derived from, or arises out of, the social interaction that one has with others and the society.”
11. Financial client Bankers Online training working at using Meanings of Organisational Learning
12. Desk research Stakeholder workshops Banker interviews Meanings of Organisational Learning
13. Online training Colleagues Bankers “Our online training system is a waste of my time. I was exhausted after work and I still need to finish the training. I have to do it because it’s required and connected to my scorecard.” ”I’d prefer to learn from my colleagues and my managers, learning while doing is much more effective than the computer-based training systems.”
14. Online training Bankers Career Training & development Changeable meanings in social interaction
15. Online training Colleagues Bankers Social learning for knowledge Isolated training is stressful Changeable meanings in social interaction Career
16. The meanings of money
17. Chinese Millennials Australian bank
18. Money Bank services Gen Y Gen Y Bank services The relationship between the Millennials and banking services The role of money in the Millennials’ lives NOT BUT
19. Interviews x 15 Workshops x 2 Thematic analysis Symbolic interaction framework
20. Meaning(s) Framework Data analysis Social interactions Saving money a habit Communication with families Symbol Interpretation process I need to save money
21. Irrational decision making on purchasing Influenced by peers on what to buy or not.
22. “Oh funny thing is when I’m hangout out with my friends or roommates I spend more money than usual. They bought something new and it intrigued me, I felt like I wanna buy the same thing - I wasn’t interested in milk tea at all, but now I’m obsessed with it.” [Hao Chen, 22, undergraduate student]
23. Money as the gift - a ritual in the digital social world Wechat Lucky Money is an encounter creates and sustains social bond
24. “I’m always bad at choosing gifts for people, but giving them cash seems awkward, especially someone like my supervisor. So I’d send some lucky money to him to thank his efforts in the past year. It just saved too much of my time.” [Linying, 29, PhD student]
25. Family members influence financial perspectives Parents suggest to save money for the future
26. “I would check my debit account regularly. Maybe because my mum keeps bugging me and saying don’t spend money on useless stuff, you should save some money in case you need it in the future.” [Zoe, 27, Account Executive in an Advertising agency]
27. Product Experience Behavior Interaction Emotion
28. Interaction Emotion Product Experience Behavior Social stories Social stories The social stories are the narratives of social interactions - the liquid infiltrates the behavior and experience towards products
29. Symbolic interaction proposes a design research framework that reveals the diversity of product meanings from users’ social stories. Symbolic interaction in design research Meaning(s) Social interactions Symbol Interpretation process
30. Data collection. Take a few minutes and ask how users do and think in a social world. Takeaways Explore the rich “human context” instead of only product pain points
31. Synthesis. Pay attention to the social stories users involved in the narratives. Who are they, what did they do and how did they influence? Takeaways Don’t abandon the social stories just because they are not fixing an immediate problem!
32. Ideation. Design social interactions and help users co-create an experience. Takeaways Take advantage of the social interactions and make the product experience more fun
33. Symbolic interaction is a mindset instead of a model. Finally
34. When we research, symbolic interaction will remind us like a clock - “Hey! remember to look into the social stories!”
35. Thank you very much : ) I’m happy to catchup Images from pexel.com Icons from flaticon.com