anywhere becomes the minimum expectation for the experience they want everywhere.” —Bridget van Kralingen Senior Vice President, IBM Industry Platforms
Definition of a Workshop: A workshop is an outcome-driven engagement in which a team actively collaborates to achieve a shared understanding about what their work is, and how it will get done.
Thinking, you put your users first. Multidisciplinary Teams Collaborate across disciplines to move faster and work smarter. Restless Reinvention Everything is a prototype. Listen, learn, and course-correct. IBM Design Thinking! Human-centered outcomes at speed and scale
▪ Content ▪ Product EXECUTIVES ▪ Campaign implementation ▪ Social Content ▪ Community & Influencer ▪ Production Management ▪ Content Distribution ▪ Marketing Management 14 Be empathetic Be honest Be bold Rules of engagement
▪ Content ▪ Product EXECUTIVES ▪ Campaign implementation ▪ Social Content ▪ Community & Influencer ▪ Production Management ▪ Content Distribution ▪ Marketing Management 15 Rules of engagement NO phones NO laptops NO wrong answers
▪ Content ▪ Product EXECUTIVES ▪ Campaign implementation ▪ Social Content ▪ Community & Influencer ▪ Production Management ▪ Content Distribution ▪ Marketing Management 16 Rules of engagement A voice A sharpie An idea Everyone has
▪ Content ▪ Product EXECUTIVES ▪ Campaign implementation ▪ Social Content ▪ Community & Influencer ▪ Production Management ▪ Content Distribution ▪ Marketing Management 17 Rules of engagement We empower and build on ideas with the phrase “yes, and….” (no “buts”)
been one of the most disrupted categories in the past few years. Amazon, with their same day delivery services like Amazon Fresh, and register-free checkout, AmazonGo, have changed the landscape of grocery shopping, leaving the world’s largest brick&mortar retailers and local grocery stores desperate for change in order to survive. How can we modify our everyday grocery experience to create the grocery store of the future?
wellness Requires social validation to make decisions Look for personalized health recipes for the family Time is important Expects a very high degree of reliability and trust while buying groceries Expects her kid’s to understand healthy buying habits. Looking for support to plan for meals Safety & Convenience Use technologies on recommendations Budget driven & saving conscious Driven by deals, social validation & need fulfilment while making a purchase Innovate with leftovers to make tasty Try before making a purchase Traditional yet modern Very curious about what's new in the market Homemaker z
respected in community Time is luxury Family’s well being is a priority Knows what he wants Independent and doesn't like to take help Overall Sentiments Progressive Cynical and sophisticated Good customer service is a given Prefers social events and word-of-mouth Responsibly restless z
are upto Buying groceries online is a matter of status I need to stay on top of trends Want to live life to the fullest Early adopter Too much going on in my mind I embrace technology yet don't want to be too dependent Overall Sentiments Bring family up to speed on digital More Choices; More Selectivity Multitaskers Expect the variety and convenience Quick turn arounds on cooking High on social media
your persona Write what you know on post-it notes and place in the appropriate sections Do not worry about repeating what others have written Does Says Feels Thinks Megumi
look like? N E E D S S TAT E M E N T S _______ needs a way to __________________ so that ____________. User do something that addresses their need the user benefits directly
D S S TAT E M E N T S 1. Focuses on a user’s real pain points 2. Does NOT focus on features 3. Can be either specific or general What makes a good needs statement?
Statement Need Statement Need Statement Need Statement N E E D S S TAT E M E N T S Template Ideate silently Cluster [User Name] needs a way to _________ so that _________.
E D S S TAT E M E N T S For presenters: • Tell us a user- focused story • Keep it down to a few minutes • Summarize and prioritize insights For the audience: • Pay attention to stay aligned • Ask about uncertainties • Point out assumptions
Stay focused on the topic Don’t go into much detail Have one conversation at a time Go for quantity Encourage BIG ideas Build on the ideas of others Be visual Consider “It’s kinda like…”
RY B O A R D I N G 1. Tells a seamless future-state story with characters, a plot, conflict and resolution 2. Focuses on the user, and not screens 3. Is about how well you tell a story, not how well you draw it 4. Enable team discussion and alignment What makes good storyboarding?
RY B O A R D I N G Draw and Caption Share Discuss • What similarities did you notice? • Where do your stories differ? • As you drew your user’s experience, did anything in your thinking change? • How about when you told your story? • Did anyone’s story surprise you or make you think any differently about the user or their experience?
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