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Designing for social change and awareness narratives with smell

October 28, 2019

Designing for social change and awareness narratives with smell

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
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October 28, 2019

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  1. • Spatial - Hierarchical
    • Cognitive
    • Emotional
    • Attraction and Repulsion - - A bee being led to a
    flower by its smell
    • Cultural
    • Expectations influence perception

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  2. • Odors will be recognized and perceived differently.
    Associations will be different for different people.
    • Overpowering smells at the beginning can lead to a
    numbing of the olfactory senses. Other smells later
    cannot be recognized.
    • Using scents is an effective way of adding another
    experience layer.
    • The smell of an object need not correspond to its
    real world smell.
    • Cultural heritage

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  3. • Story is important. Why is smell necessary?
    • Don’t forget other senses
    • Background smells and Mood Smells
    • Space design is crucial
    • Containers/ Smell dispensers
    • Noseblind
    • Emit minimum amount

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  4. Sniffing out the Differences Project with interactive
    installations maps into scents and visualisations.
    It explores tales and olfactory associations in south
    asian cultures from the past, present and future,
    some factual and some fictional.
    It explores the theme identity and differences often
    resulting in xenophobia

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  5. Precedence for designing for negative emotion
    and mourning
    - Murder of jewish museum
    - WTC
    - Auschwitz
    - Jallianwala Bagh
    Problem Definition: intensity lost

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  6. This fictional narrative talks about the story of an apprentice
    learning the craft of perfume making. The protagonist is a
    native of Kashmir and through the perfumes he creates, he
    tries to share his experiences and interactions that he has with
    the various characters who come to the shop where he is
    learning the craft.
    The tales talk about the changes that happen in human
    conditioning in any conflict zone such as Kashmir, through the
    medium of poetry and fragrances.
     Poetry + smell
     Primary research
     Capturing tales and emotions
     Writing poems
     scents

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