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Dead-end in Immersive Technology (AR /VR and MR) lead UX?

uxindia
October 28, 2019

Dead-end in Immersive Technology (AR /VR and MR) lead UX?

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
www.ux-india.org/uxindia2019
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uxindia

October 28, 2019
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  1. ”Dead-end in Immersive
    Technology lead UX?”

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  2. About me!
    Mayank Tiwari
    UX Manager@JDA Software
    You can find me at:
    [email protected]
    2

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  3. About JDA
    3
    JDA Software offers the leading supply chain management (SCM)
    platform powered by artificial intelligence (AI) and machine learning
    (ML). JDA’s leading cloud solutions manage supply chains from end-to-
    end, spanning supply chain and retail planning, execution and delivery.

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  4. Key takeaways
    1.How the technology shaping future of User Experience?
    2.Human centric angel in technology
    3.How new technologies should be used for better adoption.
    4

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  5. Benefits and Areas
    o Unlimited space and possibilities
    o Maximize collaboration
    o Boost productivity
    o Increase productivity
    o Enhanced decision making
    o Realtime inspection
    o Enhanced data visualization
    o VR/AR training is the more affordable
    o Scenario-based AR/VR simulations
    o Engaging Customer Experiences
    o Interactive Training
    11
    Healthcare
    Hi-Tech,
    Manufacturing
    Tourism,
    Hospitality
    Real
    Estate
    Retail,
    CPG
    Financial
    Sector
    Education
    Telecom,
    Utilities
    Entertainment
    Public
    Sector
    Automotive

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  6. 12
    Global digital reality market size - billion $

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  7. 14
    Amara's Law is a computer saying which states:
    We tend to overestimate the effect of a technology in the short run and underestimate the effect in the
    long run.
    This law, coined by the then president of the US-based Institute for the Future, Roy Amara, has been
    associated with both cyber attacks and nanotechnology, another area where it has shows its
    truthfulness is in the Internet itself.

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  8. 16
    ✖ It failed to help consumers
    understand why they needed such a
    device
    ✖ Problem it want to resolve was not
    clear
    ✖ Prize! Too high
    ✖ Is it designed with proper user
    research, market research,?
    ✖ Safety, Health, Aesthetics
    Google Glass

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  9. HoloLens
    ✖ Prize ! Too high
    ✖ What day to day problem it is solving?
    ✖ Developer community?
    ✖ wearable tech is too expensive, bulky, and conspicuous
    ✖ Can it run in background, without distraction?
    ✖ Body Ergonomics? Weight?
    ✖ Distraction
    17

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  10. Designing pure human
    centric
    device/Interface/Mediu
    m
    18

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  11. 1. Consider ergonomics factors
    o Ensure the correct presentation of the virtual world to the user by
    ensuring optimum optical alignment
    o Device weight
    o Ensure the headset does not interfere with immersion by causing
    discomfort, even for longer duration sessions.
    o Human field of view can be upto 180°, most devices has field of view
    around 110°.
    o Impact from prolonged use, Eye Strain
    o Are we going against Evolution Theory?
    o Consider health and safety concerns
    19

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  12. 2. Ask,
    o Problem is being solved for user?
    o Are we forcing user to use it?
    o Is there any challenges ?
    20

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  13. 3. Do usability testing of experiences, take feedback and improvise
    4. Go Beyond The hype
    5. Human centricity is most for great adoption
    21

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  14. Task Task Task
    Task
    Task
    Task
    Task
    Activities
    Activities
    Activities
    Activities
    ACTOR ACTOR ACTOR ACTOR ACTOR ACTOR
    Task Flow

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  15. Bigdata On VR Task
    Through
    ML
    Through AI
    Task
    Task
    Activities
    Activities
    Activities
    Activities
    ACTOR ACTOR ACTOR ACTOR ACTOR ACTOR
    Task Flow Considering Technology

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  16. Work towards a clear goal in mind Choose your
    experience carefully
    A successful experience needs an engaging
    narrative at its core
    24

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  17. Thanks!
    Any questions?
    You can find me at:
    [email protected]
    25

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  18. Credits
    Special thanks to all the people who made and released
    these awesome resources for free:
    ✖ Presentation template by SlidesCarnival
    ✖ Photographs by Unsplash
    26

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