Dead-end in Immersive Technology (AR /VR and MR) lead UX?

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October 28, 2019

Dead-end in Immersive Technology (AR /VR and MR) lead UX?

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October 28, 2019
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  1. None
  2. ”Dead-end in Immersive Technology lead UX?”

  3. About me! Mayank Tiwari UX Manager@JDA Software You can find

    me at: mayank.tiwari@jda.com 2
  4. About JDA 3 JDA Software offers the leading supply chain

    management (SCM) platform powered by artificial intelligence (AI) and machine learning (ML). JDA’s leading cloud solutions manage supply chains from end-to- end, spanning supply chain and retail planning, execution and delivery.
  5. Key takeaways 1.How the technology shaping future of User Experience?

    2.Human centric angel in technology 3.How new technologies should be used for better adoption. 4
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  12. Benefits and Areas o Unlimited space and possibilities o Maximize

    collaboration o Boost productivity o Increase productivity o Enhanced decision making o Realtime inspection o Enhanced data visualization o VR/AR training is the more affordable o Scenario-based AR/VR simulations o Engaging Customer Experiences o Interactive Training 11 Healthcare Hi-Tech, Manufacturing Tourism, Hospitality Real Estate Retail, CPG Financial Sector Education Telecom, Utilities Entertainment Public Sector Automotive
  13. 12 Global digital reality market size - billion $

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  15. 14 Amara's Law is a computer saying which states: We

    tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. This law, coined by the then president of the US-based Institute for the Future, Roy Amara, has been associated with both cyber attacks and nanotechnology, another area where it has shows its truthfulness is in the Internet itself.
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  17. 16 ✖ It failed to help consumers understand why they

    needed such a device ✖ Problem it want to resolve was not clear ✖ Prize! Too high ✖ Is it designed with proper user research, market research,? ✖ Safety, Health, Aesthetics Google Glass
  18. HoloLens ✖ Prize ! Too high ✖ What day to

    day problem it is solving? ✖ Developer community? ✖ wearable tech is too expensive, bulky, and conspicuous ✖ Can it run in background, without distraction? ✖ Body Ergonomics? Weight? ✖ Distraction 17
  19. Designing pure human centric device/Interface/Mediu m 18

  20. 1. Consider ergonomics factors o Ensure the correct presentation of

    the virtual world to the user by ensuring optimum optical alignment o Device weight o Ensure the headset does not interfere with immersion by causing discomfort, even for longer duration sessions. o Human field of view can be upto 180°, most devices has field of view around 110°. o Impact from prolonged use, Eye Strain o Are we going against Evolution Theory? o Consider health and safety concerns 19
  21. 2. Ask, o Problem is being solved for user? o

    Are we forcing user to use it? o Is there any challenges ? 20
  22. 3. Do usability testing of experiences, take feedback and improvise

    4. Go Beyond The hype 5. Human centricity is most for great adoption 21
  23. Task Task Task Task Task Task Task Activities Activities Activities

    Activities ACTOR ACTOR ACTOR ACTOR ACTOR ACTOR Task Flow
  24. Bigdata On VR Task Through ML Through AI Task Task

    Activities Activities Activities Activities ACTOR ACTOR ACTOR ACTOR ACTOR ACTOR Task Flow Considering Technology
  25. Work towards a clear goal in mind Choose your experience

    carefully A successful experience needs an engaging narrative at its core 24
  26. Thanks! Any questions? You can find me at: Mayank.tiwari@jda.com 25

  27. Credits Special thanks to all the people who made and

    released these awesome resources for free: ✖ Presentation template by SlidesCarnival ✖ Photographs by Unsplash 26