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Creating a Culture of User Research

uxindia
October 28, 2019

Creating a Culture of User Research

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
www.ux-india.org/uxindia2019
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uxindia

October 28, 2019
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  1. Creating a Culture of
    User Research
    Lajja Mehta
    UX India 2019
    1

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  2. 2
    Lajja Mehta
    Senior User Researcher

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  3. 3
    Research as a Service .

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  4. 4
    “This findings look .
    good, but the .
    development is .
    already done.” .
    “We already knew this” .
    “But our system data says people love this” .

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  5. “You can have brilliant ideas,
    but if you can't get them across,
    your ideas won't get you anywhere.”
    — Lee Iacocca, American automotive business legend
    5

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  6. Trust
    Expectations
    not inline
    6
    Lack of time
    Lack of
    understanding
    Lack of
    Engagement

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  7. “Tell me and I forget
    Teach me and I may remember
    Involve me and I learn”
    — Xunzi, a Confucian Philosopher
    7

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  8. 8
    Invite to observe a session .
    No-pressure Field Visits .
    Post-session Debrief .

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  9. Storytelling Sessions .
    10 mins to narrate
    a 1-hour interview
    10 mins to do a
    group synthesis

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  10. Framework for facilitating .
    a group data synthesis .
    Tool Used: Trello .

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  11. Framework for facilitating .
    a group data synthesis .
    Tool Used: Mural .

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  12. 12
    Journey Mapping .
    Affinity Diagrams . Crazy 8 .
    Dot Voting .

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  13. 13
    Benefits of Group Synthesis & Co-Creation .
    Visual .
    Inclusive .
    Cross-functional .
    Opportunity to think before sharing .
    Shared Vision .
    Easier to get a buy-in .

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  14. 14
    Analog Route .

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  15. 15
    Central Repository .
    .for Research Findings.
    Tool Used: Google Site.

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  16. 17
    Empathize with stakeholders before users

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  17. 18
    Understand that Research is a team sport

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  18. 19
    Work towards creating a
    shared understanding

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  19. User researcher's fallacy:
    "My job is to learn about users"
    Truth:
    "My job is to help my team learn about users"
    — Caroline Jarret, Forms and survey specialist
    20

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  20. Thank You!!
    21

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