Creating a Culture of User Research

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October 28, 2019

Creating a Culture of User Research

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
www.ux-india.org/uxindia2019
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uxindia

October 28, 2019
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Transcript

  1. 1.
  2. 5.

    “ 4 “This findings look . good, but the .

    development is . already done.” . “We already knew this” . “But our system data says people love this” .
  3. 6.

    “You can have brilliant ideas, but if you can't get

    them across, your ideas won't get you anywhere.” — Lee Iacocca, American automotive business legend 5
  4. 7.

    Trust Expectations not inline 6 Lack of time Lack of

    understanding Lack of Engagement
  5. 8.

    “Tell me and I forget Teach me and I may

    remember Involve me and I learn” — Xunzi, a Confucian Philosopher 7
  6. 14.

    13 Benefits of Group Synthesis & Co-Creation . Visual .

    Inclusive . Cross-functional . Opportunity to think before sharing . Shared Vision . Easier to get a buy-in .
  7. 21.

    User researcher's fallacy: "My job is to learn about users"

    Truth: "My job is to help my team learn about users" — Caroline Jarret, Forms and survey specialist 20