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Creating a Culture of User Research

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October 28, 2019

Creating a Culture of User Research

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
www.ux-india.org/uxindia2019
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October 28, 2019
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Transcript

  1. None
  2. Creating a Culture of User Research Lajja Mehta UX India

    2019 1
  3. 2 Lajja Mehta Senior User Researcher

  4. 3 Research as a Service .

  5. “ 4 “This findings look . good, but the .

    development is . already done.” . “We already knew this” . “But our system data says people love this” .
  6. “You can have brilliant ideas, but if you can't get

    them across, your ideas won't get you anywhere.” — Lee Iacocca, American automotive business legend 5
  7. Trust Expectations not inline 6 Lack of time Lack of

    understanding Lack of Engagement
  8. “Tell me and I forget Teach me and I may

    remember Involve me and I learn” — Xunzi, a Confucian Philosopher 7
  9. 8 Invite to observe a session . No-pressure Field Visits

    . Post-session Debrief .
  10. Storytelling Sessions . 10 mins to narrate a 1-hour interview

    10 mins to do a group synthesis
  11. Framework for facilitating . a group data synthesis . Tool

    Used: Trello .
  12. Framework for facilitating . a group data synthesis . Tool

    Used: Mural .
  13. 12 Journey Mapping . Affinity Diagrams . Crazy 8 .

    Dot Voting .
  14. 13 Benefits of Group Synthesis & Co-Creation . Visual .

    Inclusive . Cross-functional . Opportunity to think before sharing . Shared Vision . Easier to get a buy-in .
  15. 14 Analog Route .

  16. 15 Central Repository . .for Research Findings. Tool Used: Google

    Site.
  17. 16 3 MANTRAS

  18. 17 Empathize with stakeholders before users

  19. 18 Understand that Research is a team sport

  20. 19 Work towards creating a shared understanding

  21. User researcher's fallacy: "My job is to learn about users"

    Truth: "My job is to help my team learn about users" — Caroline Jarret, Forms and survey specialist 20
  22. Thank You!! 21