Creating a Culture of User Research

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
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Transcript

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2. Creating a Culture of
   User Research
   Lajja Mehta
   UX India 2019
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3. 2
   Lajja Mehta
   Senior User Researcher
   

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4. 3
   Research as a Service .
   

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5. “
   4
   “This findings look .
   good, but the .
   development is .
   already done.” .
   “We already knew this” .
   “But our system data says people love this” .
   

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6. “You can have brilliant ideas,
   but if you can't get them across,
   your ideas won't get you anywhere.”
   — Lee Iacocca, American automotive business legend
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7. Trust
   Expectations
   not inline
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   Lack of time
   Lack of
   understanding
   Lack of
   Engagement
   

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8. “Tell me and I forget
   Teach me and I may remember
   Involve me and I learn”
   — Xunzi, a Confucian Philosopher
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9. 8
   Invite to observe a session .
   No-pressure Field Visits .
   Post-session Debrief .
   

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10. Storytelling Sessions .
    10 mins to narrate
    a 1-hour interview
    10 mins to do a
    group synthesis
    

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11. Framework for facilitating .
    a group data synthesis .
    Tool Used: Trello .
    

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12. Framework for facilitating .
    a group data synthesis .
    Tool Used: Mural .
    

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13. 12
    Journey Mapping .
    Affinity Diagrams . Crazy 8 .
    Dot Voting .
    

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14. 13
    Benefits of Group Synthesis & Co-Creation .
    Visual .
    Inclusive .
    Cross-functional .
    Opportunity to think before sharing .
    Shared Vision .
    Easier to get a buy-in .
    

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15. 14
    Analog Route .
    

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16. 15
    Central Repository .
    .for Research Findings.
    Tool Used: Google Site.
    

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17. 16
    3 MANTRAS
    

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18. 17
    Empathize with stakeholders before users
    

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19. 18
    Understand that Research is a team sport
    

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20. 19
    Work towards creating a
    shared understanding
    

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21. User researcher's fallacy:
    "My job is to learn about users"
    Truth:
    "My job is to help my team learn about users"
    — Caroline Jarret, Forms and survey specialist
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22. Thank You!!
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