Enough with the evangelism, let’s make a deal!

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 28, 2019

Enough with the evangelism, let’s make a deal!

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
www.ux-india.org/uxindia2019
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October 28, 2019
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  1. 1.
  2. 2.

    ENOUGH WITH EVANGELISM Let’s Make A Deal Malini Rao Kronos

    Incorporated USA Director, User Experience
  3. 7.

    THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO

    it today SCHEDULE a time to do it DELEGATE it to someone else ELIMINATE stop doing this
  4. 8.

    THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO

    SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
  5. 9.

    THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO

    SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
  6. 10.

    THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO

    SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
  7. 12.

    WHAT ARE WE TRYING TO Influence FORMAL ASPECTS OF THE

    ORGANIZATION INSIDE YOUR WORK GROUP INSIDE Informal OUTSIDE Informal OUTSIDE YOUR WORK GROUP INFORMAL ASPECTS OF THE ORGANIZATION https://kilmanndiagnostics.com/assessments/kilmann-covin-organizational-influence-survey/
  8. 32.
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    CASE STUDY Acquia Lift The product had been failing for

    over a year. A plan was setup to monitor every aspect.
  10. 36.

    QUARTERLY STUDY Acquia Lift GOAL Eliminate UX pain of customers

    adopting and using Lift METRICS • Number of Assists ( usability + cognitive assists ) • Task Completion Rate • Time to Task
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    AGILE PROCESS + DESIGN PROCESS OVERLAP NEW IDEAS EXPLORE BUILD

    IT LEAN UX C U S T O M E R E X P E R I E N C E PAIN POINT RESOLVE
  13. 41.
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    LET’S MAKE A DEAL Chief Takeaways INFLUENCE UX Teams can

    Influence their organizations irrespective of structure. TRUST The Trust Equation provide a tangible framework to maximize this influence. PRAGMATIC PROCESS The Creative Design Process is missing pragmatic pieces of organization context to deliver design for maximum influence.
  15. 47.

    INFLUENCE HAS A Domino Effect Designers should identify the first

    piece of influence and build on that rather than taking an All-or-Nothing approach.
  16. 48.

    Malini Rao Kronos Incorporated USA Director, User Experience @malinitweets /malinirao

    ENOUGH WITH EVANGELISM, LET’S MAKE A DEAL Questions?