Enough with the evangelism, let’s make a deal!

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 28, 2019

Enough with the evangelism, let’s make a deal!

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
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October 28, 2019
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  1. None
  2. ENOUGH WITH EVANGELISM Let’s Make A Deal Malini Rao Kronos

    Incorporated USA Director, User Experience
  3. UX Trajectory THE Embellishment Usability Value addition Value creation

  4. UX TEAMS Continue Struggling to influence decisions around product delivery.

  5. DOES OUR WORK EVEN MATTER?

  6. WE’VE BECOME UX Evangelists But no one seems to listen.

  7. THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO

    it today SCHEDULE a time to do it DELEGATE it to someone else ELIMINATE stop doing this
  8. THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO

    SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
  9. THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO

    SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
  10. THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO

    SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
  11. THE MECHANICS OF INFLUENCE

  12. WHAT ARE WE TRYING TO Influence FORMAL ASPECTS OF THE

    ORGANIZATION INSIDE YOUR WORK GROUP INSIDE Informal OUTSIDE Informal OUTSIDE YOUR WORK GROUP INFORMAL ASPECTS OF THE ORGANIZATION https://kilmanndiagnostics.com/assessments/kilmann-covin-organizational-influence-survey/
  13. ACCEPT INFLUENCE CONTROL https://www.mastermind.co.nz/resources-free-stuff/blog/sales/expand-your-influence/ Change, Constraints Actions, Attitude Perceptions, Decisions

    SPHERES OF Influence
  14. CONTROL https://www.mastermind.co.nz/resources-free-stuff/blog/sales/expand-your-influence/ INFLUENCE ACCEPT HOW CAN YOU SUCCESSFULLY Expand Your

    Influence
  15. TRUST CREDIBILITY RELIABILITY INTIMACY SELF ORIENTATION THE Trust Equation

  16. DESIGN DOES NOT SELF ADVOCATE

  17. WHY DO WE SCORE HIGH ON SELF-ORIENTATION

  18. DESIGN IS AN AFTERTHOUGHT TRUST CREDIBILITY RELIABILITY INTIMACY SELF ORIENTATION

  19. BUSINESSES WANT FAST RETURNS TRUST CREDIBILITY RELIABILITY INTIMACY SELF ORIENTATION

  20. MOST ORGANIZATIONS ARE ENGINEERING DRIVEN TRUST CREDIBILITY RELIABILITY INTIMACY SELF

    ORIENTATION
  21. UX DESIGNERS ARE USER’S SUPERHEROES TRUST CREDIBILITY RELIABILITY INTIMACY SELF

    ORIENTATION
  22. CAN WE STAY AUTHENTIC?

  23. YES WE CAN With Our Own Skillset

  24. DESIGNERS ARE MASTERS OF Influencing Behavior We can make the

    user feel at home.
  25. MENTAL SHIFT 1 Design for the Users Measure for the

    Business
  26. MENTAL SHIFT 1 Design for the Users Measure for the

    Business
  27. DESIGN STARTS WITH EMPATHY We are experts at designing for

    the user.
  28. YET WE GLOSS OVER THE BUSINESS

  29. INCREASE THE Awareness of the Business

  30. FOCUS EXPANSION UX Customer Drivers Desirability Technology Drivers Feasibility Business

    Drivers Viability
  31. EXPANSION UX Customer Drivers Desirability Technology Drivers Feasibility Business Drivers

    Viability Organization Context FOCUS
  32. None
  33. MENTAL SHIFT 1 Design for the Users Measure for the

    Business
  34. ITERATIVE DESIGN THROUGH Usability Testing

  35. CASE STUDY Acquia Lift The product had been failing for

    over a year. A plan was setup to monitor every aspect.
  36. QUARTERLY STUDY Acquia Lift GOAL Eliminate UX pain of customers

    adopting and using Lift METRICS • Number of Assists ( usability + cognitive assists ) • Task Completion Rate • Time to Task
  37. None
  38. COMPARING METRICS We showed positive trends.

  39. MENTAL SHIFT 2 Focus on the Outcomes Over Process

  40. AGILE PROCESS + DESIGN PROCESS OVERLAP NEW IDEAS EXPLORE BUILD

    IT LEAN UX C U S T O M E R E X P E R I E N C E PAIN POINT RESOLVE
  41. None
  42. MENTAL SHIFT 3 Package Design Artifacts for Influence

  43. MAKE DESIGN VISIBLE

  44. MENTAL SHIFT 4 Use Design for the Service of All

  45. DESIGN THINKING TO SOLVE Business and Team Problems

  46. LET’S MAKE A DEAL Chief Takeaways INFLUENCE UX Teams can

    Influence their organizations irrespective of structure. TRUST The Trust Equation provide a tangible framework to maximize this influence. PRAGMATIC PROCESS The Creative Design Process is missing pragmatic pieces of organization context to deliver design for maximum influence.
  47. INFLUENCE HAS A Domino Effect Designers should identify the first

    piece of influence and build on that rather than taking an All-or-Nothing approach.
  48. Malini Rao Kronos Incorporated USA Director, User Experience @malinitweets /malinirao

    ENOUGH WITH EVANGELISM, LET’S MAKE A DEAL Questions?