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UXINDIA18 - Design with tech can uplift the rur...
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uxindia
October 05, 2018
Design
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38
UXINDIA18 - Design with tech can uplift the rural India
18 min Ted Talk - Day 2
uxindia
October 05, 2018
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Transcript
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Empowering Rural India with Design
Mobile and Internet penetration 109m Smartphone owners 186m Internet users
in Rural India 53% Users access internet daily 499m Mobile Phone owners
Connected users in Rural India ₹2500/- Smartphone Cost ₹19/- 150mb
4G Data Cost ₹500/- Monthly EMI Options
What is Farmrise? It is an agritech project. Why Farmrise?
Increased Productivity High Profits Reduced suicide rates
Mobile phones keep irrigation water flowing in the fields M.P.
Rajkumar in 2006 started m-Irrigation system.
75% Young Farmers (20 - 45 years) KARNATAKA 55% Old
Farmers (45+ years) MAHARASHTRA Understanding Farmers Farmers’ Population and Age
74.1% KARNATAKA 90% MAHARASHTRA Understanding Farmers Literacy Level
Technology Exposure 2/3 Farmers Feature phones (2G / 3G) 1/3
Farmers Smartphones (3G / 4G)
WhatsApp Camera YouTube mKisan Common Apps used by Farmer
Do you know?
Pre Existing Factors Geography & Infrastructure Weather Politics & Admins
Social Norms & Culture Conditioned Factors Resource Providers Problem Makers Influencers Agriculture ecosystem
The Farmrise Impact Indirectly improves the overall GDP of the
country and crop Farmrise app has 1,00,000 plus downloads It directly improves the living standard of the farming community. Reduced suicide rates. The average session time of the users has increased up to 11%.
“Let’s help feed the world”