UXINDIA18 - Design with tech can uplift the rural India

18 min Ted Talk - Day 2

Transcript

2. Empowering Rural India with Design
3. Mobile and Internet penetration 109m Smartphone owners 186m Internet users in Rural India 53% Users access internet daily 499m Mobile Phone owners
4. Connected users in Rural India ₹2500/- Smartphone Cost ₹19/- 150mb 4G Data Cost ₹500/- Monthly EMI Options
5. What is Farmrise? It is an agritech project. Why Farmrise? Increased Productivity High Profits Reduced suicide rates
6. Mobile phones keep irrigation water flowing in the fields M.P. Rajkumar in 2006 started m-Irrigation system.
7. 75% Young Farmers (20 - 45 years) KARNATAKA 55% Old Farmers (45+ years) MAHARASHTRA Understanding Farmers Farmers’ Population and Age
8. 74.1% KARNATAKA 90% MAHARASHTRA Understanding Farmers Literacy Level
9. Technology Exposure 2/3 Farmers Feature phones (2G / 3G) 1/3 Farmers Smartphones (3G / 4G)
10. WhatsApp Camera YouTube mKisan Common Apps used by Farmer
11. Do you know?
12. Pre Existing Factors Geography & Infrastructure Weather Politics & Admins Social Norms & Culture Conditioned Factors Resource Providers Problem Makers Influencers Agriculture ecosystem
13. The Farmrise Impact Indirectly improves the overall GDP of the country and crop Farmrise app has 1,00,000 plus downloads It directly improves the living standard of the farming community. Reduced suicide rates. The average session time of the users has increased up to 11%.
14. “Let’s help feed the world”