ValuMax Digital.Multi-Platform.Newsletter.011713v.3.pdf

Transcript

1. ValuMax Digital & Multi-Platforms The Value of Digital Platforms, Social Media and Analytics ValuMax Online Magazine Fact Is -You need More Than One Plan
2. has developed specific platforms and multi-channel applications that specifically address the future trends and needs of both media properties and consumers. We provide traditional media options, real time analytics, digital/social and discounted consumer loyalty offers in both print and digital, offer local news content (both newspaper and television) to consumers at no cost and use analytics to translate it to both our content and channel platform providers and to media property, digital marketing and advertising partners. The rest of the answers will technologically evolve over time as will mostly be defined by how consumers choose to access research and purchasing data which will then cause technology to slow and platform and channel marketing to be further developed to streamline operations, develop new marketing and solution apps/software and then provide multi-platform partners the opportunity to intertwine platforms with multi- channel needs of advertisers, media property partners and consumer demands. The question isn’t how these issues come to resolve, its – how can we ALL become involved in the collaborative and collective aspects of defining the process so that consumers do not feel controlled by their new (and personal) relationship with technology and various other third parties that become involved in converting mass market advertising, marketing, sales and media programs to a more personal level. Consumer Based and Social Media Driven. • Millions of National Coupon Offers across all DMAs  Social Media Consultation, Analytics and Monthly Recommendations  Individualized Membership User Data Providing Detailed Buying Patterns Targeting. Highlighted by our access to consumer spending data, we can deliver valuable offers that are timely and relevant. Drive new customer acquisition. •Localize offers by zip code or even a primary retail market (PRM) around each location. We also offer augmented reality (AR) allowing instant access to participating locations and retail grocery chains within that PRM. •Target by lifestyle or life event •Incent loyalty Omni-Channel Measurement. We drive sales, close the redemption loop and measure impact with: •No additional systems •No POS integration •No staff training Brand Management Opportunities. •Controlled distribution and delivery of a seamless experience that is “white label” branded for your individual media property pr(no posting or redistributing) •Minimal production and set-up costs (and, we offer a no-cost strategic proposal) •Performance-based model and pricing with campaign billed on monthly redemptions, not “eyeballs” •Commission only paid on target basket, Fixed Cost per Redemption sales driven above target basket are all ‘upside’ - not commissioned ValuMax Online Magazine Consumers love trying new things and saving money. But the world of saving is cluttered and impersonal –from coupons to daily deals to mobile wallet technology -- deals lack relevancy and redemption takes a lot of work for both consumers and merchants. ValuMax provides an easy way to personalize offers and make them automatically available through credit or debit cards and mobile devices. Simply put, ValuMax is the simplest way to connect advertising with in- store results. Through our card-linked, analytics and social media offer platform, ValuMax brings unmatched insight and clarity into consumer spending behavior. This helps marketers, merchants & banks increase loyalty and target new customers with instantly redeemable offers tailored to individual shopping habits. Besides providing local digital coupon, digital inserts and social media opportunities to increase your exposure and profits in new marketing segments, we also offer extended reach that delivers additional news segments to your local audience (and, you keep most of the local profits generated from ad sales). We also offer:
3. Samples - Digital Grocery Coupons EYE ON IT … This Month’s Favorites in association with our Digital Broadcast Partner can deliver local content, local advertisers, various related metrics and product offers and increase revenues via news video content. Inclusive of real time credit rebates at the tip of your fingers! Check out our partnership with the most innovative social media and affinity club social media aggregator – www.mysocialblend.com                  - ADDITIONAL DIGITAL OPPORTUNITIES With inventory of over 700 retailers and grocery chains that offer coupons (both digital and traditional) which can all be downloaded to each of our local media property partners (without any advertiser conflicts) so that your readers or viewers consumers may download them for instant savings at participating merchant locations. – We can provide you with a turnkey and additional revenue stream of social media and digital product offerings that are specifically designed for your local market. We have formed strategic partnerships with some of the most innovative, tech savvy and strategic partners in the industry offering real time capabilities and top notch CSR … Including coupon offers, Inserts and Cross Platform Local News Content – Please contact us for additional options which vary based upon geography and your specific needs in your market(s) … - relevant local news (both yours into markets that you do not currently have significant market presence) and other news content provides your media property with additional inventory that you can sell to your local and major regional advertisers. – assist advertisers to understand their clientele and how to utilize analytics to offer personal discounts to customers based upon their specific interests, how often they visit, who they communicate with, what other products/services they’re most interested in purchasing, how often what and when!
4. Make certain that your local and traditional media and marketing efforts stay IN BALANCE with new media technology and, is inclusive of - real time digital and cloud based analytics, digital, online and social media, couponing and display and/or banner ads (just for starters) – along with your current traditional media campaign so that regardless of where your buying prospect is, they have access to your message and offers at all times and through all touch-points – so, to spend more time on selling local advertisers on your traditional product may not perform as well on an ROI basis versus sellig a complete arsenal of both traditional and digital media products and social media packages. Today’s marketer has access to a tremendous amount of information about consumers – their demographics, where and when they engage, browsing history, what motivates them to buy and come back for repeat purchases, their social graphs, even location-based data thanks to the rapid emergence of mobile. While this is the era of “big data,” the challenge is putting all that data to work. You need the right metrics to evaluate performance across all channels of engagement to support marketing strategy and campaigns, allocate marketing budgets effectively and build customer loyalty. Digital analytics puts “big data” to work by giving marketing teams the ability to connect the dots in the customer journey and analyze multiple data sources in real time. The metrics and the data let you make sense of this multichannel marketing world – traditional, online digital and now – social so that your team and/or clients can more effectively engage with consumers. New Media Analytics (especially when analyzed with Traditional Media) are used to gage the social and digital aspects of metrics and, how both advertisers and the media industry will be and/or are “paid out” in relationship to how often the social (“viral-factor”) experience, smart phone and online platforms are being utilized by consumers to make impulsive or relationship purchases and how valuable the analytics that chart that process are to both the media property that plans the future campaigns that define it and the process of re-contacting that consumer is to the advertisers that promote it and profit by it being implemented. How Do Your Ad Categories Rank in Mobile and Print? Are Your Ad Category Spends Well Balanced? ENTERPRISE MARKETING SOLUTIONS