does it mean to become an entrepreneur? There are two distinctive views: The popular view: entrepreneurs are people who run their own companies, the self-employed or small- business people. You are your own boss. Joseph Schumpeter's definition: entrepreneurs are innovators: people who come up with ideas and use those ideas in high-growth companies.
shouldn’t you be an entrepreneur and innovative? • I want to work in a company first • Entrepreneurs take a lot of risk and I am afraid to fail • I don’t know how to build a startup • I don’t have any business idea • I am too young
Sánchez, La Miranda, Barcelona 2015 Entrepreneurship and Innovation I am afraid to fail Tina Selig, Standford Professor • Failures increase the chance of not repeating mistakes again • Failures are also a sign that you are challenging yourself • Many successful people believe that if you aren’t failing sometimes then you aren’t taking enough risks. • Fail soon, fail fast, fail cheap!
don’t know how to build a startup • What is a startup? Startups are not smaller versions of large companies A Startup is a temporary organisation designed to search and develop a business that can grow constantly – Steve Blank Startups that succeed are those that manage to iterate enough times before running out of resources – Eric Ries If you launch it and see what happens, you’ll succeed – at seeing what happens – Eric Ries
do I get a business idea? • You have to fall in love with the problem, not the solution • A lot of entrepreneurs failed because they fell in love with their solution and stopped thinking about how to help people
• How can you improve a product or service in order to make it better, more accessible and that can help users • How would you innovate the grocery shopping experience? • https://www.youtube.com/watch?v=fGaVFRzTTP4
• MVP (Minimum Valuable Product) approach. What are the specifications that your product or service must have to give a great experience to your target user? • Define the 4 specific characteristics • Build cheap, build fast
testing • OBSERVE, OBSERVE, OBSERVE! • How is your user using your solution? Do you give them an added value? • Find the key aspects you want to evaluate: is helping them to get a job done, did they have any problem using your product, did they need help using it, where exactly, how can you fix that?
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