LeadGenForEcomm.pdf

Transcript

1. #brightonseo #brightonseo Lead Generation For Ecommerce? Veronica Ruiz Totter + Tumble speakerdeck.com/verorumor www.linkedin.com/in/verorumor
2. #brightonseo ABOUT ME
3. #brightonseo
4. #brightonseo Lead Gen = B2B Longer sales cycle 1 Sale = £££££££
5. #brightonseo SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE SALES ROAS REVENUE Please Ecommerce marketing, sell this pen
6. #brightonseo Why Should Ecommerce Use Lead Gen?
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8. #brightonseo THE END OF THE COOKIES
9. #brightonseo “63% of marketers say that having a set of trusted customer data is important to implementing generative AI solutions.” Salesforce
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11. #brightonseo 74% of advertisers consider first-party data as the best source of user insights 34% have a specific first party data plan 6% fully utilised first party data Thank You Be honest And…
12. #brightonseo Data is MINE
13. #brightonseo Ideas To Get The Gold
14. #brightonseo YOU ARE AN EXPERT…
15. #brightonseo FREE DEMO
16. #brightonseo YOU CAN BE OUR VIP, SIGN IN!
17. #brightonseo “83% of consumers say they’re willing to share their data with brands if it leads to more personalized experiences.” Accenture
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19. #brightonseo You can ask various questions like age range, location, preferred styles, shapes and more
20. #brightonseo You can also use that information to enhance their user experience
21. #brightonseo You can boost conversion rates
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23. #brightonseo TEMU & CO.
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26. #brightonseo BRAND S
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30. #brightonseo How Can A Smaller Ecommerce Business Compete?
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32. #brightonseo BLACK FRIDAY!
33. #brightonseo Some terrifying stats…. *Confect.io
34. #brightonseo The hope….. *Klavio
35. #brightonseo The Strategy…. *Confect.io Lead Gen Campaign
36. #brightonseo The Strategy Create a robust pool of warm leads that will convert easily when the time arrives (and at a lower cost!).
37. #brightonseo Collect Data Build Our Brand Cheaper CPCs
38. #brightonseo How To
39. #brightonseo You can start small - 15% of your budget
40. #brightonseo Lead generation takes 1-2 weeks to reach optimal performance
41. #brightonseo TRACK THAT!
42. #brightonseo Add some extra numbers
43. #brightonseo Test everything and test it again Lead Gen Ads Lead Gen Form Incentive
44. #brightonseo Skill behind the wheel won't cut it; you'll need a powerhouse engine
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46. #brightonseo