Brandtics

Brandtics provides end-to-end solution for your organization's social media monitoring and engagement. We help businesses to engage. measure, and discover your online conversations. We help you analyse your analytics and strategize to make Social media & your website work for you.

Transcript

1.   Brandtics  Consulting     Marketing,  Monitoring  and  Monetizing                                                                       Website:  www.brandtics.com   Write  to  us:  info@brandtics.com     Contact  us:  +91  80  4117  0444     Social  Media        
2. 2   Brandtics  Consulting       Particulars       Introduction   Objectives   Methodology   Solutions   Why  Us?   Connect  with  us                          
3. Brandtics  Consulting     3       “Brandtics  gives  consulting  to  Engage,  Grow  and  monetize  your  business   through  online  marketing  channels.”     Introduction     Why  Market  Over  the  Web?     Defining  Internet  marketing  from  someone  outside  the  industry  leads  to  only  two   answers.  Google  ads  that  appear  on  the  sites  and  something  that  deals  with  social   media  engagement.  Some  might  even  think  of  e-­‐commerce  sites  and  affiliate   networking.  There  are  more  than  just  these  to  Internet  marketing.  Companies  fail  to   take  advantage  of  all  the  potential  marketing  channels  available  over  the  Internet.   Source:  www.blog.brandtics.com     Social  Media  Statistics   Social  Media  justifies  new  marketing  strategies  as  its  analysis  provides  insights;  facts   and  figures  that  help  you  take  important  decisions.    To  make  a  market  relevant   change  and  to  be  focused  on  brand  identity,  brand  advocacy,  and  brand  promotion   keeping  up  with  changes  in  Social  Media.     Facebook:   • India  is  only  behind  Brazil  and  United  States  with  over  five  crore  users  on   Facebook.     • The  number  of  users  is  expected  to  increase  even  more  with  an  increase  of   19.06  %  of  users  over  the  last  6  months.   • There  are  over  21,000  Brand  pages  on  Facebook  featuring  Indian  audience.   • The  already  populated  Facebook  has  a  penetration  rate  of  64  percentile  of   online  users.     LinkedIn:     • India  is  only  second  to  United  States  with  over  one  and  half  crore  users.     • LinkedIn  has  an  online  penetration  rate  of  19.01  percentile  among  Indian   users.  
4. 4   Brandtics  Consulting       • 2011  had  professionally  oriented  searches  of  nearly  4.2  billion  on  LinkedIn.   • LinkedIn  allows  you  check  member  generated  discussions  and  also  preview  top   influencers  in  your  group.   • LinkedIn  is  four  times  better  than  Facebook  and  Twitter  for  B2B  lead   generation.     Twitter:   • I  billion  tweets  posted  per  week.   • There  are  an  approximate  460,000  number  of  new  tweeter  sign  ups  every  day.   • 465  are  the  number  of  tweets  per  second  that  were  posted  when  MJ  (Michael   Jackson)  died.   • 40%  of  Twitter  users  regularly  search  for  products  via  Twitter.   • 65%  of  top  companies  over  the  world  have  accounts  in  Twitter.       Youtube:   • 106  +  unique  visitors  per  month.   • An  average  of  1  hour  41  minutes  spent  per  person  on  Youtube.   • Youtube  has  a  record  number  of  4  billion  views  per  day.     Social  Commerce  Statistics:   • Social  media  investment  reached  a  new  high  of  $9.2  billion  and  is  expected  to   increase  to  $14.25  in  the  coming  year,  2013.     • Social  login  is  Six  times  more  in  Facebook  than  Google.     • 33%  have  metrics  to  track  social  media  RoI  among  online  retailers  and  sellers.                  
5. Brandtics  Consulting     5       Objectives       “A  brand  requires  delivering  functional,  self-­‐expressive  or  social  benefits  to  employ   social  media  effectively,”  in  an  article  published  by  Harvard  Business  Review     • Improve  Brand  presence  over  the  web  (We  call  it  traffic  to  your  website).   • Generate  Prospects  and  Leads.  (Design  Campaigns).   • Convert  Leads  to  Customers  (Lead  Nurturing).   • Increase  Sales  (ROI  and  analytics).       How  do  we  do  it?     •  Brandtics  Consulting  helps  you  strategize  your  social   media  presence  using  present  analytics  across  social   media  and  web.   •  We  harvest  ideas  based  on  content  and   discussions  carried  out  online  and  help  you   determine  the  present  brand  positives  all  based   on  the  brand  analytics.   •  We  improve  your  brand  exposure  online  or  help  you   kick  start  your  brand  afresh.   •  Brandtics  Consulting  builds  interaction  boards,  discussion  panels   surrounding  your  brand  and  also  help  in  tackling  critics  online.   •  Brandtics  assists  you  to  increase  the  level  of  brand  influence  in  the   online  market.                  
6. 6   Brandtics  Consulting       Methodology   With  more  and  more  companies  in  the  foray  of  evaluating  your  digital  strategy,   finding  the  apt  one  for  your  business  really  matters.  Having  a  website,  driving  traffic   using  suitable  search  engine  marketing  campaigns  or  for  that  instance,  indulging  in   SEO  for  websites  is  not  digital  marketing  strategy.  Integrating  all  the  marketing  tools   and  analyzing  the  metrics  to  increase  your  RoI  and  enabling  on  going  optimization  to   meet  your  business  goals  is  what  you  require  the  most.     Ask  yourself  the  following  questions?   1. What  is  number  of  visitors  on  your  corporate  website  for  the  last  month?   2. What  are  the  sources  you  have  drawn  more  traffic?   3. What  content  is  the  most  popular  on  your  website  or  social  media  and  how  far   are  they  profitable  for  your  business?   4. Does  your  corporate  website  generate  leads.  If  yes,  what  is  the  rate  of  lead   generation?   5. Does  your  website  target  visitors  from  your  business  segment?   6. What  is  the  number  of  visitors  generated  by  your  campaigns  on  Social  media?   7. Are  there  subscribers  for  your  business  newsletters/blogs?  If  yes,  what  is  the   lead  generation  from  them?   8. Does  your  corporate  fulfill  the  objectives  and  purpose  of  your  business?   9. How  much  time  do  you  spend  analyzing  your  competitors’  growth  online?   If  you  still  need  answers  to  find  for  all  the  above  questions,  we  are  sure  we  can  help   you.  Our  digital  marketing  services  help  you  strategize  your  business  online.            
7. Brandtics  Consulting     7     Elements  of  Digital  Strategy                 Understand  Client  Business   Research  Clients  existing  Online  Presence,  Industry  Trends  and  competitiors   activities   Set  Clients  Objectives  and  Its  measures   Devise  Online  Strategy  which  also  complements  ofDline  marketing   Execute  Strategy   Monetize  Measure    ROI   Pivot  If  Required    
8. 8   Brandtics  Consulting       Solutions     An  integrated  Web  and  offline  strategy  is  a  crucial  factor  for  running  businesses   online.  We  devise  an  overall  strategy  suitable  for  your  business.       We  offer  the  following  solutions.   1. Online  Marketing  Strategy   2. Facebook  for  Businesses   3. LinkedIn  for  Businesses   4. Twitter  for  Businesses   5. Digital  Content  Marketing   6. Search  Engine  Marketing     Online  Marketing  Strategy     • Overall  online  marketing  strategy  for  your  business   • Industry  and  Competitors  intelligence   • Increase  brand  engagement  and  loyalty   • Prospect,  lead  generation   • Conversion  of  Prospect  and  leads   • Lead  Nurturing  Campaigns     Facebook  For  Businesses     • Devise  Facebook  Strategy   • Create  Facebook  Brand  Pages   • Create  Engaging  Content  to  Increase  Fans  and  Sharing   • Develop  Facebook  Business  Apps   • Run  Facebook  Campaigns  and  Buzz  Measurement   • Facebook  Insights              
9. Brandtics  Consulting     9       LinkedIn  for  Businesses     • Devise  LinkedIn  strategy   • Build  and  Optimize  Company  Pages   • Develop  Linkedin  Business  Apps   • Run  Linkedin  Campaigns   • Linkedin  Direct  and  Indirect  Marketing   • Increase  Sales  Pipeline  by  Lead  Generation   • Linkedin  insights     Twitter  For  Businesses     • Devise  Twitter  Strategy   • Create  Twitter  Landing  Page   • Develop  Twitter  Business  Apps   • Industry  Trends  and  Competitor  Activities   • Run  Twitter  Campaigns   • Increase  followers  base   • Lead  Generation  through  Twitter   • Increase  Engagement  with  Tweets   • Optimize  twitter  Profile   • Twitter  Insights       Digital  Content  Marketing     • Blogs   • Website  Content  Writing   • Corporate  Newsletters   • Case  Studies  /  White  Papers   • Product  Briefs   • Sales  Collaterals          
10. 10   Brandtics  Consulting       Search  Engine  Marketing     • Devise  Search  Engine  Strategy   • Search  Engine  Optimization  (SEO)   • Organic  and  Pay-­‐Per-­‐Click  ads   • Google  Adwords  and  Affiliate  marketing   • Ad  Intelligence   • Web  Analytics                                                          
11. Brandtics  Consulting     11                 Why  Brandtics?     We…   • ensure  proficient  project  management  and  execution.   • focus  on  adding  value  to  your  business  by  updated  market  results  and  process   enhancement.   • follow  a  structured  service  methodology  and  ensure  high  quality  standards.   • design  processes  according  to  the  clients’  needs.                                    
12. 12   Brandtics  Consulting         Connect  with  Us     Snail  Mail   IdeaCarve  Software  Development  Pvt.  Ltd.     Shri  Vardhana  Mansion,     #18,  1st  Floor,  80  Feet  Road,   Srinivas  Nagar,  Banashankari  1st  Stage,   Bangalore-­‐560050,  Karnataka,  India   Landmark:  Near  Vidya  Pita  Circle.   Phone:  +91  80  41170444     Email   info@ideacarve.com     Website     http://www.brandtics.com     Social  Media