Creating Value in Cultural Institutions

Cultural institutions create value for the community in how they make their assets and their collections available, and in the content and program they put around those assets.

Within this context there are many roles for designers ranging from experience design and content strategy to design for social impact.

This deck was presented at the Sydney Design Thinking Meetup on Thursday, 31 August 2017.

https://www.meetup.com/en-AU/Sydney-Design-Thinking-Meetup/events/242188947/

Transcript

1. Creating Value in Cultural Institutions
2. What cultural institutions do
3. What cultural institutions do
4. What cultural institutions do
5. What cultural institutions do
6. What cultural institutions do
7. What cultural institutions do
8. What cultural institutions do
9. What cultural institutions do
10. What cultural institutions do
11. What cultural institutions do
12. Imagination, Inspiration, Empathy What cultural institutions do Rather than categorise Falleni, Smith’s novel seeks an 
 empathetic understanding by getting into his head, and by observing him at different times through the eyes of 
 multiple narrators, a “kaleidoscope of gaze that surrounded him. —Spectrum, 16 Jul 2017 What cultural institutions do
13. What cultural institutions do
14. What cultural institutions do
15. Assets Re-creations Narratives Histories Objects Images Voices Skills Tools Lives Art
17. What cultural institutions do What cultural institutions do Discovery, Questioning, Reconciliation
18. INTERPRETATION COLLECTIONS PEOPLE PLACES & BUILDINGS PROGRAMS PROJECTS CHANNELS SERVICES STORIES What cultural institutions do
19. INTERPRETATION COLLECTIONS PEOPLE PLACES & BUILDINGS PROGRAMS PROJECTS CHANNELS SERVICES STORIES What cultural institutions do AUDIENCES An exchange of value A brand experience ASSETS A meaningful, connected life. PUBLIC REALM
20. What cultural institutions do Patrick McIntyre CULTURAL INSTITUTIONS
21. PUBLIC REALM Interface for brand, trust & exchange Distributed ledger for contracts Network for transport BUSINESS PEOPLE THINGS What digital does
22. What do we mean by value?
23. What do we mean by value? SOCIAL ISSUE SOCIAL IMPACT DEFINE OUTCOMES EFFECTIVE IMPLEMENTATION COMMUNITY COLLABORATIVE & PARTICIPATORY APPROACHES GREAT GOVERNANCE LEADERSHIP & MANAGEMENT EFFECTIVE FUNDING OF OUTCOMES FOSTER & SCALE SOCIAL INNOVATION MEASURING OUTCOMES
24. What do we mean by value?
25. An exchange of value A brand experience The role for designers AUDIENCES CULTURAL INSTITUTIONS How might designers be involved? Innovation Customer Value Proposition Content Strategy Service 
 Design Product 
 Design User Experience Experience Design
26. User Experience The role for designers Value Creation & Practice Areas Service 
 Design Discoverable Accessible Collections Cultural Impact Program & Content Creative Reuse Social Enterprise Social Impact Program Shared value Organisation-created value Content Strategy Product 
 Design Customer Value Proposition Innovation Participatory Programs CULTURAL INSTITUTIONS AUDIENCES
27. CON TEN T OUT REA CH CH ANNE LS ENGAGEMEN T OBJ EC TIVES GOVERNA NCE CO -C REATE D VALUE CO NTEX T, TRE NDS & EXTE RNALI TIE S Adapted from the Digital Engagement Framework created by Jim Richardson & Jasper Visser. ASSET S AUDIE NCE S Engagement Framework
28. CONTENT Large-scale, engaging brand content crafted to raise broad awareness and draw people closer to us. Adapted from Google Brand Lab. Adapted from Google Brand Lab. HERO Scheduled push content supporting awareness and consideration in our main customer segments. HUB Always-on content informing core audience, supporting usage. HELP ASSETS Engagement Framework Content Framework
29. HERO HUB HELP Adapted from Google Brand Lab. NEW AUDIENCE AUDIENCE ! " # ASSETS Content Framework
30. Questions? or Dance Challenge?
31. RIJKSMUSEUM Case Study
34. Adrian Wiggins Experience Design Director @wiggoaugogo @pollendigital