Growing your Slack app

Growing your Slack app

This talk was given at the San Francisco Slack Developer Meetup in June 2017

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Wilhelm Klopp

June 21, 2017
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Transcript

  1. Growth Wilhelm Klopp - SF Slack Dev Meetup, June 2017

    @wilhelmklopp
  2. Wilhelm Klopp • GitHub Intern • Student at UCL in

    London • Creator of Simple Poll @wilhelmklopp
  3. Simple Poll • Launched in January 2016 • Now 14th

    most popular app • One of the fastest growing apps on the directory @wilhelmklopp
  4. SEO New User Acquisition @wilhelmklopp vs

  5. SEO <title>Your App Name for Slack</title> @wilhelmklopp Tip 1

  6. Permissions @wilhelmklopp

  7. Permissions @wilhelmklopp Fewer permissions = More installs

  8. Permissions @wilhelmklopp Fewer scary permissions = More installs

  9. Permissions @wilhelmklopp Use the least OAuth scopes you possibly can

    Tip 2
  10. Slack Rank slackrank.wilhelmklopp.com slack.com/apps/search?q=e &sort=popularity @wilhelmklopp

  11. App Directory @wilhelmklopp Base Unit Active Tokens

  12. App Directory @wilhelmklopp High discoverability Lots of users install app

    App rank increases App is ranked highly
  13. App Directory @wilhelmklopp Categories Tip 3

  14. App Directory @wilhelmklopp Add to Slack button Tip 4

  15. #BONUSTIP Getting Featured @wilhelmklopp 3x your normal installs for 2

    weeks
  16. Summary @wilhelmklopp 1. Put “ for Slack” in the <title>

    for SEO 2. Use the least OAuth scopes you possibly can 3. Be part of 3 categories 4. Make install super obvious with Add to Slack BONUS: Ask to get featured on the app directory