Growing your Slack app

This talk was given at the San Francisco Slack Developer Meetup in June 2017

Transcript

1. Growth Wilhelm Klopp - SF Slack Dev Meetup, June 2017 @wilhelmklopp
2. Wilhelm Klopp • GitHub Intern • Student at UCL in London • Creator of Simple Poll @wilhelmklopp
3. Simple Poll • Launched in January 2016 • Now 14th most popular app • One of the fastest growing apps on the directory @wilhelmklopp
4. SEO New User Acquisition @wilhelmklopp vs
5. SEO <title>Your App Name for Slack</title> @wilhelmklopp Tip 1
6. Permissions @wilhelmklopp
7. Permissions @wilhelmklopp Fewer permissions = More installs
8. Permissions @wilhelmklopp Fewer scary permissions = More installs
9. Permissions @wilhelmklopp Use the least OAuth scopes you possibly can Tip 2
10. Slack Rank slackrank.wilhelmklopp.com slack.com/apps/search?q=e &sort=popularity @wilhelmklopp
11. App Directory @wilhelmklopp Base Unit Active Tokens
12. App Directory @wilhelmklopp High discoverability Lots of users install app App rank increases App is ranked highly
13. App Directory @wilhelmklopp Categories Tip 3
14. App Directory @wilhelmklopp Add to Slack button Tip 4
15. #BONUSTIP Getting Featured @wilhelmklopp 3x your normal installs for 2 weeks
16. Summary @wilhelmklopp 1. Put “ for Slack” in the <title> for SEO 2. Use the least OAuth scopes you possibly can 3. Be part of 3 categories 4. Make install super obvious with Add to Slack BONUS: Ask to get featured on the app directory