Growing your Slack app

Transcript

1. Growth Wilhelm Klopp - SF Slack Dev Meetup, June 2017

   @wilhelmklopp

2. Wilhelm Klopp • GitHub Intern • Student at UCL in

   London • Creator of Simple Poll @wilhelmklopp

3. Simple Poll • Launched in January 2016 • Now 14th

   most popular app • One of the fastest growing apps on the directory @wilhelmklopp

4. SEO New User Acquisition @wilhelmklopp vs

5. SEO <title>Your App Name for Slack</title> @wilhelmklopp Tip 1

6. Permissions @wilhelmklopp

7. Permissions @wilhelmklopp Fewer permissions = More installs

8. Permissions @wilhelmklopp Fewer scary permissions = More installs

9. Permissions @wilhelmklopp Use the least OAuth scopes you possibly can

   Tip 2

10. Slack Rank slackrank.wilhelmklopp.com slack.com/apps/search?q=e &sort=popularity @wilhelmklopp

11. App Directory @wilhelmklopp Base Unit Active Tokens

12. App Directory @wilhelmklopp High discoverability Lots of users install app

    App rank increases App is ranked highly

13. App Directory @wilhelmklopp Categories Tip 3

14. App Directory @wilhelmklopp Add to Slack button Tip 4

15. #BONUSTIP Getting Featured @wilhelmklopp 3x your normal installs for 2

    weeks

16. Summary @wilhelmklopp 1. Put “ for Slack” in the <title>

    for SEO 2. Use the least OAuth scopes you possibly can 3. Be part of 3 categories 4. Make install super obvious with Add to Slack BONUS: Ask to get featured on the app directory