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More with Less: Make Better Products by Making Companies Better

06819b4a5ac8cb12b0881c917b849774?s=47 willsansbury
March 26, 2012

More with Less: Make Better Products by Making Companies Better

When the volume of design projects steadily grows while your team's capacity remains constant, traditional design processes fall apart. You find yourself agonizing over which projects to favor and which to neglect, which corners to cut, and which precious few fundamentals to defend.

It doesn't have to be this way.

Using stories from real teams, I'll explore how overworked designers have successfully broken free from the daily grind, reinvented themselves as design facilitators and coaches, and taught their companies to practice better design at all levels.

Attendees will leave with a new way of looking at their roles within their companies, a set of collaborative design techniques and methods to explore, and a renewed belief that they can help their companies deliver good design for all projects.

Presented on March 25, 2012, at IA Summit 2012 in New Orleans, LA.



March 26, 2012

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  1. Will Sansbury Making better products by making companies better #MoreWithLess

    @willsansbury w@willsansbury.com MORE WITH LESS IA Summit 2012
  2. Will Sansbury #MoreWithLess Too much work, too little time CHANCES

  3. Will Sansbury #MoreWithLess Natural response is to lighten the design

    process http://www.flickr.com/photos/mashleymorgan/3862015468/
  4. Will Sansbury #MoreWithLess Kill the churn http://www.flickr.com/photos/brantley/5173052778/

  5. Will Sansbury #MoreWithLess ❝The bigger risk for most startups is

    building something nobody wants.❞ Ash Maurya in Running Lean: Iterate from Plan A to a Plan That Works
  6. Will Sansbury #MoreWithLess Clarity of WHO

  7. Will Sansbury #MoreWithLess WHO: Red flags Scope ballooned as edge

    cases were discovered Features were justified by anecdotes from a single customer ❝Yeah, I can imagine somebody wanting that some day...❞ ❝Personas? I think Marketing did some.❞
  8. Will Sansbury #MoreWithLess WHO: Solution Ad-hoc persona workshop Value alignment

    over accuracy
  9. Will Sansbury #MoreWithLess Clarity of WHAT http://www.flickr.com/photos/atbaker/2947641919/ http://www.flickr.com/photos/khawkins04/5303966478/

  10. Will Sansbury #MoreWithLess WHAT: Red flags Project leads couldn’t agree

    on priorities Requirements were poorly articulated, with too much information implied or omitted Team was easily bogged down in debates about design What we built didn’t match what we designed and didn’t meet project objectives
  11. Will Sansbury #MoreWithLess WHAT: Solution Product principles A set of

    explicit agreements to guide design and implementation trade-offs
  12. Will Sansbury #MoreWithLess Clarity of WHY

  13. Will Sansbury #MoreWithLess WHY: Red flags Estimate was much larger

    than anticipated Semantic arguments about requirement details were frequent Requirements were interpreted extremely literally Team’s user-centric focus atrophied Team lacked heart, drive, passion
  14. Will Sansbury #MoreWithLess WHY: Solutions Product or release charter Get

    goals agreed to, written down, and consistently visible to the team ❝We’ll know we’re successful when...❞
  15. Will Sansbury #MoreWithLess When a team understands WHO, WHAT, and

    WHY, they will create value in less time.
  16. Will Sansbury #MoreWithLess When it comes to strategy, how can

    you move from consumer to collaborator?
  17. Will Sansbury #MoreWithLess Thank you! Will Sansbury @willsansbury w@willsansbury.com