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Data Driven Decisiions - Elias Tsaldaris

Data Driven Decisiions - Elias Tsaldaris

10th WordPress Larissa Meetup

A717e9d055b2284e573b2412e32f5397?s=128

WordPress Greek Community

February 15, 2018
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Transcript

  1. SEM 360 DATA DRIVEN DECISIONS

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  3. My Data

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  8. #theblacksheep

  9. E-Commerce KPI Study

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  11. Data is about people It's time to change our minds

    about data. Lupi uses slow data, small data, crafted data and data-gathering as personal documentary to become more, not less human. "We jump to think that data is about algorithms -- (but) data is about people, when it matters.” Giorgia Lupi - Information designer
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  14. Winning the Branding Moments That Matter

  15. What you can do? Be there when your customers need

    you! 1. Make a moments map. 2. Understand customer needs in-the-moment. 3. Use context to deliver the right experience. 4. Optimize across the journey. 5. Measure every moment that matters. Be There - Be Useful - Be Quick
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  17. #karanikas

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  19. #innovationgroup

  20. How ? - SEM 360 Keywords Research Micro-moments Buyer Circle

    Optimize Metasearch Engines (Skroutz - Booking) Context Optimize UX Optimize Competitors Analysis Technical - On Page /Off Page SEO Setup Tracking Codes SEM Monitoring - Reporting Analysis
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  23. it's your turn! feel free to ask questions

  24. thank you for your attention!

  25. #be creative