Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Francesca Marano - Websites for freelancers 101

Francesca Marano - Websites for freelancers 101

Ten years ago, when you started a business, the first thing you took care of was making business cards. Today your first thought goes to a website. Often freelancers create their websites without a clear plan. It's true that WordPress makes it relatively easy to build a website on your own, but it's a good/recommended practice to start such a project by asking yourself some questions before embarking in this adventure (trust me, it is epic and no, you don't need to learn to code).
- Do all freelancers need a website?
- If you decided to build one, what pages should definitely be there?
- What information is useful to your readers? What is worthless?
- And by the way, who are your readers? What and how do you write for them?
In this talk, I'll explore common questions that freelancers have when deciding to build their own websites, and give some answers that will help you on your journey.

WordPress Greek Community

December 09, 2017
Tweet

More Decks by WordPress Greek Community

Other Decks in Technology

Transcript

  1. WEBSITES FOR FREELANCERS: ALL THE QUESTIONS YOU SHOULD ASK YOURSELF

    BEFORE BUILDING YOUR OWN WEBSITE @FrancescaMarano
  2. Everyone needs a website I want to rank first on

    Google Any reason not supported by a goal and a strategy
  3. Say no to lipstick on a pig Make it easy

    to navigate, easy to understand Unambiguous instructions
  4. Must Have • About Page (it’s not about you) •

    Sales Pages (it’s not about you) • Contact (this one is about you) • Legal stuff (check with a lawyer) • In a blog: search, tags, categories
  5. Nice to Have • Mini bio • Links to social

    media • Testimonials • Newsletter signup form • Popular posts
  6. Example of a website where the freelance is portrayed with

    other people and not on his own like a rock star