How We Create Elementor Landing Pages That Convert Over 4% - Ανδρέας Καραβανάς

Speaker: Ανδρέας Καραβανάς

Στο συγκεκριμένο θέμα θα εξηγήσουμε και θα δείξουμε τη διαδικασία βήμα-βήμα για το τι είναι, πως φτιάχνεται και πως λειτουργεί ένα Landing Page φτιαγμένο σε Elementor. Πιο αναλυτικά θα δούμε:

Τι είναι, ποια τα οφέλη και σε τι εξυπηρετεί ένα LP διάφορες επιχειρήσεις όπως ecommerce brands, B2B, events, travel agencies, education & ed-tech, digital products
Ποια είναι τα βασικά συστατικά ενός Landing page που μπορεί να έχει >4% conversion
Πως γράφουμε Direct Response Copies για να αυξήσουμε leads & sales
Πως χρησιμοποιούμε το ChatGPT για να αυτοματοποιήσει το 90% του copywriting
Marketing stack για μετρήσεις (funnel report) & ειδοποιήσεις (notifications) των conversions
Ποια είναι η διαδικασία από το 0 έως το launch (brief, concept, copywriting, ui/ux with Figma, development on WP, launch & post-launch)
Παραδείγματα & Case Studies με αληθινά αποτελέσματα

Transcript

1. C r ea te La nding Pa ges w ith over 4 % C onver sion R a te (using Elem entor ) A ndr ea s K a r a va na s
2. 👨👨 🍳🍳 It’s lik e cook ing the PER FEC T dish for y our 1st da te # landingpages
3. Her e’s w ha t y ou'r e going to lea r n toda y # landingpages What’s a landing How to create one Why use one Case studies / results Bonus Tem plates ChatGPT Prom pts
4. A ndr ea s K a r a va na s Founder of WEDOHYPE Head of Marketing at LUXMII • Created websites & landing pages for THEONI, Pharmasept, Novartis and 150+ Ecommerce & B2B brands • Scaled LUXMII from 0 to $2M/year • Made €1,2M in 2 years with Landing Pages in Greece • BSc in CS at CEID, Patras
5. • Launch your MVP • Scale & sell more W hy use it 🤔🤔 • B2B Services eg. Agencies, Consultants • B2C Products eg. Ecommerce, Digital • Events, Education, Fitness, SaaS Apps, Travel Agencies Use ca ses ✨
6. The R ecipe 🍳🍳 • What is the product/service ? • Why does it exist ? • How does it benefit my life ? # landingpages • Why is this product/service going to improve my life ? • Why is it the best option in the market ? • How soon can I get it/see results if I order now ? To make a good one, answer these:
7. 2 G ood to Must Ha ves • No room for second-place • MUST solve a problem # landingpages Gr eat Pr oduct/ Ser vice ⚡️ • Huge perceived value • No-brainer Ir r esistible O ffer 💰💰
8. Ingr edients 🍪🍪 # landingpages 1. Unique A ngle 5. C om pa r ison 2 . S tella r C opy w r iting 3 . S ocia l Pr oof 6 . How it w or k s 7 . C TA 4 . Ta r get A udience 8 . FA Q s
9. 1. Unique A ngle 🔭🔭 • Positioning • Audience • Hero Section # landingpages Without an angle: “The best fitness service in Greece!” With an angle: “Lose fat and build muscle without sacrifices”
10. # landingpages The A d The La nding Pa ge
11. Act as if you were an expert sales copywriter selling [product/service description] looking to increase conversions and lower the marketing CPA. Give me 5 headline ideas for the cover section. I want them to be short (1 sentence) and summarize the benefits and value props for [target audience] or showcase the results customers can expect from using it. Some examples which can inspire you: [examples]. For each headline I need a description that briefly explains what the product/service does and how it can possibly solve a main problem. C ha tG PT Pr om pt # landingpages
12. 2 . S tella r C opy w r iting ✍️ • Compelling Storytelling • Hit pain points • Answer their concerns • Show your expertise • Focus on benefits, not features • Write for skimmers # landingpages People don’t buy your product. They buy the OUTCOME of your product.
13. “Are you struggling with [specific pain point or problem]?” # landingpages Pr oblem A gita tion PA S “You’re [undesirable impact or consequence of the problem].” S olution “Using [our product], you can [specific benefit or result].”
14. “Are you losing sleep and always wake up with headaches?” # landingpages Pr oblem A gita tion PA S “You’re unproductive at work and don’t enjoy time with your family” S olution “Use our memory foam pillow to improve your sleep posture”
15. “Are you struggling with low website traffic?” # landingpages Pr oblem A gita tion PA S “You’re working tirelessly on your website, only to see little to no traffic.” S olution “With our SEO service you’ll rank higher and attract more visitors in just 60 days”
16. a solution or result # landingpages Pictur e 4 Ps Pr om is e Pr ove Push problem & fears testimonials & evidence prompt to take action
17. A nsw er the W hy > S ell the O utcom e # landingpages
18. A nsw er the W hy > S ell the O utcom e # landingpages
19. • WHAT your product has or is. • Factual statements about your product or service. • Answers the question: “What does it do?” • Speak to logical reasoning. # landingpages Fea tur es 🧠🧠 • WHY someone buys. • Describe the outcome of your product or service. • Answers the question: “What’s in it for me?” • Speak to emotional reasoning. Benefits ❤️
20. # landingpages Buy our 200W Charger ❌ Charge your phone in 10' ✅
21. [ Fea tur e] so y ou ca n [ Benefit] # landingpages
22. Give me 6 reasons why would someone use this product/service. In these 6 reasons you have to explain the benefits and value proposition of it. I need a title and description for each one. Please follow the “[feature] so you can [benefit]” copywriting model. I will give you examples of how I want the end result to look like: [example] C ha tG PT Pr om pt # landingpages
23. 3 . S ocia l Pr oof 🗣🗣 ️ # landingpages Make it REAL
24. Do you really need one? C ha tG PT Pr om pt # landingpages
25. 4 . Ta r get A udience 👀👀 # landingpages
26. Addressing [target audience] I want you to come up with the most ideal people that are interested in the service. I want you to create copies using the below structure: "Target audience" + who + "wants to achieve X/loves X/etc". Example of the deliverable: "Fitness enthusiasts who want to achieve weight loss". C ha tG PT Pr om pt # landingpages
27. 5. C om pa r ison 🥇🥇 # landingpages
28. I would like to create a competition matrix table that would compare this product/service features to others. This is the data I have for competitors: [features of competitors] Please create a table with up to 5-6 different points (rows) and 2 columns (We, others). These points should have a yes/no/maybe answer on the respective cells. C ha tG PT Pr om pt: Pr oduct # landingpages
29. 6 . How it w or k s 👀👀 # landingpages
30. Please provide me 3-5 steps of "How it works" of the [product/service] based on the information I gave you. I need a headline and a description for each step. C ha tG PT Pr om pt # landingpages
31. 7 . C TA 🎯🎯 # landingpages • Explain benefits • Show social proof • Highlight offer • Include visuals • Remove doubts Pr oduct 🛍🛍 ️ • Highlight offer • Remind the outcome • Make it easy to fill a form • Include form in popup S er vice 🤓🤓
32. # landingpages Pr oduct La nding Pa ge HQ Photo Draggable Gallery Social Proof Skimmable Description Benefits Offer Prominent CTA
33. # landingpages S er vice La nding Pa ge Short Form Offer Prominent CTA button Sell outcome
34. C TA C TV Get Started # landingpages Improve your sleep Register Today Improve your confidence Join Now Join 4.000+ Students
35. I need the copies for the buy box section where users will be able to buy [product]. More specifically I need copies for: 1. The Description: a small paragraph consisted of 1-2 sentences which briefly explain how the product is used and benefits the user. For example: [example] 2. The Benefits: a list of 3-4 bullet points to showcase the reasons why someone needs the product. 3. The Policies: a list of 3 guarantees and/or policies that would re- assure the buyer C ha tG PT Pr om pt: Pr oduct # landingpages
36. I need the copies for the CTA section that would call the customer to take action. Please make it relevant to [a service benefit]. It should look like this: - An enticing short and bold title that invites prospects to take action - A short description selling the dream outcome. - A CTA copy. Suggest 2 more variations consisted of 2-3 words to turn this into a CTV(Call-to-Value) C ha tG PT Pr om pt: S er vice # landingpages
37. 8 . FA Q s 🤨🤨 • Answer pre-sell questions • Explain policies • Offer guarantee • Remove any anxiety # landingpages
38. Please provide me with 5 unique FAQs that users might have about [product/service]. It must answer on any pre-sell question and remove doubts. C ha tG PT Pr om pt # landingpages
39. O ur Pr ocess • Brief using a form • Zapier to ChatGPT • Human optimizes # landingpages Step 1 ✍️ • Wireframe with Relume • Design with Figma S tep 2 🎨🎨 • Development on WordPress • Use of Elementor S tep 3 🛠🛠 ️ • Pixels integration • Conversions setup • Use of UTMs • Optimizing with Heatmaps S tep 4 🚀🚀
40. O ur Tech-S ta ck # landingpages S tep 1 ✍️ S tep 2 🎨🎨 S tep 3 🛠🛠 ️ S tep 4 🚀🚀
41. C a se S tudies & Ex a m ples # landingpages 6.86% Conversion Rate €6.674 Total Spent €7,2 Cost / Lead 927 Total Leads 16.1% Conversion Rate €2.000 Total Spent €3,47 Cost / Lead 575 Total Leads
42. R em em ber : If your mum can’t understand your product, offer and how to checkout, it’s too complicated Make it load in under 1" Design for mobile first Remove distractions # landingpages
43. 💥💥 N ex t S teps Step-by-step process, ChatGPT prompts and Landing Page templates # landingpages
44. S a y hello! # landingpages A ndr ea s K a r a va na s Marketing Consultant Find me on LinkedIn