$30 off During Our Annual Pro Sale. View Details »
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to Use AI to harness Google APIs
Search
Jonathon Roberts
April 11, 2025
Marketing & SEO
0
830
How to Use AI to harness Google APIs
Jonathon Roberts
April 11, 2025
Tweet
Share
More Decks by Jonathon Roberts
See All by Jonathon Roberts
TechSEO North Feb 2025 - How To Implement Schema to Custom CMSs
jonathonrobertsseo
0
61
BrightonSEO October 2024 - How to Speed Up Content Audits using ChatGPT
jonathonrobertsseo
3
860
Other Decks in Marketing & SEO
See All in Marketing & SEO
The practical guide to AI search: from zero to market leader in 90 days
samanyougarg
2
1.1k
It's ALL AI search: Building a unified view for growth
raygrieselhuber
PRO
0
690
E-E-A-T for Grown-Ups: Playbook for Auditing and Optimizing Your Content
tomwinter
0
100
コンテンツマーケティングの戦略設計(2025年版)
makitani
3
3.4k
Tracking User Journey for SEO in GA4
bngsrc
1
1.3k
How to Build an AI Search Optimization Roadmap
aleyda
1
120
会社説明資料|株式会社トライバルメディアハウス
tribal
0
5.1k
勉強会から始まった僕のDevRel~新卒エンジニアがつないだ2年間の軌跡~
ohmori_yusuke
2
310
Content Decay the silent threat to website performance
richardgeorge
0
310
BrightonSEO 2025 - Lies, Damned Lies & SEO Reports
slickettsdigital
0
220
顧客体験をアップデートするときに見直すべきポイント
sarosaro
0
210
AI Search: Where are we now and how to succeed - #SEOsummit Brasil
aleyda
0
400
Featured
See All Featured
Building a Scalable Design System with Sketch
lauravandoore
463
34k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
Testing 201, or: Great Expectations
jmmastey
46
7.8k
jQuery: Nuts, Bolts and Bling
dougneiner
65
8.3k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
132
19k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
34
2.6k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
122
21k
Large-scale JavaScript Application Architecture
addyosmani
515
110k
Done Done
chrislema
186
16k
Navigating Team Friction
lara
191
16k
The Art of Programming - Codeland 2020
erikaheidi
56
14k
A better future with KSS
kneath
240
18k
Transcript
None
Technical Lead, Fly High Media Interested in Speeding up SEO
auditing & workflows
ARE YOU USING AI TO GENERATE CODES TO SPEED UP
WORKFLOW?
IS ANYONE CURRENTLY USING GOOGLE APIS?
TOOLS Google Sheets Google App Scripts ChatGPT
WHY USE GOOGLE SCRIPTS & AI?
SPEED
FREE
CUSTOMISABLE
WHAT GOOGLE APIS ARE USEFUL FOR SEARCH MARKETERS?
GOOGLE SEARCH CONSOLE API
GOOGLE ANALYTICS METRICS
GOOGLE ADS API
GOOGLE BUSINESS PROFILE API
PAGE SPEED & CORE WEB VITALS CRUX API / GTMETRIX
OTHER APIS
WHAT ARE GOOGLE APP SCRIPTS?
None
None
None
LET’S START EXTRACTING DATA FROM APIS!
GOOGLE SEARCH CONSOLE API
GET APIS FROM GOOGLE DEVELOPERS CONSOLE
None
FLYHIGHMEDIA.CO.UK/ BRIGHTONSEO-2025 GUIDE
LET’S EXTRACT THE CLICKS & IMPRESSIONS FOR MULTIPLE URLS
ASK CHATGPT/AI I WANT A FORMULA THAT EXTRACTS THE CLICKS
AND IMPRESSIONS USING GOOGLE SEARCH CONSOLE API FOR A URL SELECTED IN THE FORMULA
ENSURE IT HAS SOMETHING LIKE THIS CLIENT_ID = 'YOUR_OAUTH_CLIENT_ID'; CLIENT_SECRET
= 'YOUR_OAUTH_CLIENT_SECRET';
ASK CHATGPT/AI I WANT TO PROVIDE CLIENT ID & CLIENT
SECRET TO GET THE DATA FROM GOOGLE SEARCH CONSOLE
None
ASK CHATGPT/AI I WANT TO PROVIDE THE DATES AND THE
DOMAIN IN THE FORMULA FROM A CELL
SITE URL DOMAIN PROPERTY SC-DOMAIN:YOURDOMAIN.COM URL PREFIX HTTPS://WWW.YOURDOMAIN.COM
ENABLE OAUTH2.0 IN GOOGLE APP SCRIPTS
None
None
None
1B7FSRK5ZI6L1RSXXTDGDEUS PZLUKDSI4KGUTMORSTQHH GBZBKMUN4IDF
None
None
RECOMMENDATION SEPERATE METRICS INTO DIFFERENT FORMULAS ASK CHATGPT/AI
AUTHORISE THE SCRIPT
None
None
None
COPY URL AND OPEN URL IN NEW TAB & THEN
FOLLOW INSTRUCTIONS TO VALIDATE THE CODE
None
None
COPY FORMULA (FROM CHATGPT/AI) AND START USING THE CUSTOM FORMULA
YOU HAVE MADE!
OTHER USE CASES
GSC AUTOMATED REPORTING OF SITE PERFORMANCE
GSC IDENTIFYING AND MONITORING CRAWL ERRORS
GSC GET RELATED QUERIES TO CONTENT
GA4 MONITOR E-COMMERCE TRACKING DATA
GA4 MONTHLY TRAFFIC OVERVIEW
GA4 TRACKING CAMPAIGN UTM PARAMETER PERFORMANCE
GOOGLE BUSINESS LISTINGS REPORTING ON CUSTOMER ACTIONS AND INSIGHTS FOR
MULTIPLE LISTINGS
CRUX API EXTRACT REAL-USER EXPERIENCE DATA (CORE WEB VITALS)
WHY NOT USE OTHER TOOLS?
EXPENSIVE
DATA IS NOT CUSTOMISABLE
REAL-TIME COLLABORATION
ISSUES YOU MAY COME ACROSS
API QUOTAS AND LIMITS 1
AUTHENTICATION ERRORS 2
DATA FORMATTING ISSUES 3
USE AI TO TROUBLESHOOT ANY ISSUES 4
GET ACCESS TO SLIDES SPEAKERDECK.COM/ JONATHONROBERTSSEO
FLYHIGHMEDIA.CO.UK/ BRIGHTONSEO-2025 GOOGLE API GENERATION GUIDE
ANY FURTHER QUESTIONS? linkedin.com/in/jonathon-roberts-seo jonathonr.bsky.social @jonathonrseo www.flyhighmedia.co.uk