Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to Use AI to harness Google APIs
Search
Jonathon Roberts
April 11, 2025
Marketing & SEO
0
720
How to Use AI to harness Google APIs
Jonathon Roberts
April 11, 2025
Tweet
Share
More Decks by Jonathon Roberts
See All by Jonathon Roberts
TechSEO North Feb 2025 - How To Implement Schema to Custom CMSs
jonathonrobertsseo
0
47
BrightonSEO October 2024 - How to Speed Up Content Audits using ChatGPT
jonathonrobertsseo
3
790
Other Decks in Marketing & SEO
See All in Marketing & SEO
The State of Global E-commerce SEO - How to Maximize Visibility & Trends to Watch #IntSS
aleyda
2
600
Return On Time Invested
portentint
PRO
0
200
Going beyond "what happened" in SERP analytics (brightonSEO San Diego 2024)
raygrieselhuber
PRO
1
640
Keynote: SEO is Dead Long Live SEO - Pubcon Austin 2025
ryanjones
1
110
What the f**k is alt-text, and how do you write it?
liamcumber
0
390
SEO Strategy Masterclass
00dacousin
0
220
Humanistic SEO | brightonSEO | Megan Roberts
meganjane
0
290
Scaling AI on a budget - responsibly!
eminadw
3
470
SEO Para Visibilidad & Reconocimiento de Marca
aleyda
1
150
採用広報強化サービス 「ななごータレントプール」ご紹介 / nanago_talentpool
nanago
0
190
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
akashhashmi
0
140
Heros Not Villains - Modern SEO in the Generative IR Era
dawnieando
4
1.2k
Featured
See All Featured
Typedesign – Prime Four
hannesfritz
42
2.8k
Facilitating Awesome Meetings
lara
55
6.5k
Statistics for Hackers
jakevdp
799
220k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
31
2.2k
Optimising Largest Contentful Paint
csswizardry
37
3.4k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
Automating Front-end Workflow
addyosmani
1370
200k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
358
30k
GitHub's CSS Performance
jonrohan
1031
460k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
How to Ace a Technical Interview
jacobian
279
23k
Making Projects Easy
brettharned
117
6.3k
Transcript
None
Technical Lead, Fly High Media Interested in Speeding up SEO
auditing & workflows
ARE YOU USING AI TO GENERATE CODES TO SPEED UP
WORKFLOW?
IS ANYONE CURRENTLY USING GOOGLE APIS?
TOOLS Google Sheets Google App Scripts ChatGPT
WHY USE GOOGLE SCRIPTS & AI?
SPEED
FREE
CUSTOMISABLE
WHAT GOOGLE APIS ARE USEFUL FOR SEARCH MARKETERS?
GOOGLE SEARCH CONSOLE API
GOOGLE ANALYTICS METRICS
GOOGLE ADS API
GOOGLE BUSINESS PROFILE API
PAGE SPEED & CORE WEB VITALS CRUX API / GTMETRIX
OTHER APIS
WHAT ARE GOOGLE APP SCRIPTS?
None
None
None
LET’S START EXTRACTING DATA FROM APIS!
GOOGLE SEARCH CONSOLE API
GET APIS FROM GOOGLE DEVELOPERS CONSOLE
None
FLYHIGHMEDIA.CO.UK/ BRIGHTONSEO-2025 GUIDE
LET’S EXTRACT THE CLICKS & IMPRESSIONS FOR MULTIPLE URLS
ASK CHATGPT/AI I WANT A FORMULA THAT EXTRACTS THE CLICKS
AND IMPRESSIONS USING GOOGLE SEARCH CONSOLE API FOR A URL SELECTED IN THE FORMULA
ENSURE IT HAS SOMETHING LIKE THIS CLIENT_ID = 'YOUR_OAUTH_CLIENT_ID'; CLIENT_SECRET
= 'YOUR_OAUTH_CLIENT_SECRET';
ASK CHATGPT/AI I WANT TO PROVIDE CLIENT ID & CLIENT
SECRET TO GET THE DATA FROM GOOGLE SEARCH CONSOLE
None
ASK CHATGPT/AI I WANT TO PROVIDE THE DATES AND THE
DOMAIN IN THE FORMULA FROM A CELL
SITE URL DOMAIN PROPERTY SC-DOMAIN:YOURDOMAIN.COM URL PREFIX HTTPS://WWW.YOURDOMAIN.COM
ENABLE OAUTH2.0 IN GOOGLE APP SCRIPTS
None
None
None
1B7FSRK5ZI6L1RSXXTDGDEUS PZLUKDSI4KGUTMORSTQHH GBZBKMUN4IDF
None
None
RECOMMENDATION SEPERATE METRICS INTO DIFFERENT FORMULAS ASK CHATGPT/AI
AUTHORISE THE SCRIPT
None
None
None
COPY URL AND OPEN URL IN NEW TAB & THEN
FOLLOW INSTRUCTIONS TO VALIDATE THE CODE
None
None
COPY FORMULA (FROM CHATGPT/AI) AND START USING THE CUSTOM FORMULA
YOU HAVE MADE!
OTHER USE CASES
GSC AUTOMATED REPORTING OF SITE PERFORMANCE
GSC IDENTIFYING AND MONITORING CRAWL ERRORS
GSC GET RELATED QUERIES TO CONTENT
GA4 MONITOR E-COMMERCE TRACKING DATA
GA4 MONTHLY TRAFFIC OVERVIEW
GA4 TRACKING CAMPAIGN UTM PARAMETER PERFORMANCE
GOOGLE BUSINESS LISTINGS REPORTING ON CUSTOMER ACTIONS AND INSIGHTS FOR
MULTIPLE LISTINGS
CRUX API EXTRACT REAL-USER EXPERIENCE DATA (CORE WEB VITALS)
WHY NOT USE OTHER TOOLS?
EXPENSIVE
DATA IS NOT CUSTOMISABLE
REAL-TIME COLLABORATION
ISSUES YOU MAY COME ACROSS
API QUOTAS AND LIMITS 1
AUTHENTICATION ERRORS 2
DATA FORMATTING ISSUES 3
USE AI TO TROUBLESHOOT ANY ISSUES 4
GET ACCESS TO SLIDES SPEAKERDECK.COM/ JONATHONROBERTSSEO
FLYHIGHMEDIA.CO.UK/ BRIGHTONSEO-2025 GOOGLE API GENERATION GUIDE
ANY FURTHER QUESTIONS? linkedin.com/in/jonathon-roberts-seo jonathonr.bsky.social @jonathonrseo www.flyhighmedia.co.uk