Blogging for Professional Development

• Why blog?
• Who we are
• Professional development and growth
• The struggles of professional development
• Combining blogging and professional development
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• Questions!

Transcript

1. A P r e s e n t a t i o n B Y P Y B N I G E R I A f o r t h e L a g o s W o r d P r e s s M e e t u p A u g u s t 2 5 , 2 0 1 8 B L O G G I N G F O R P R O F E S S I O N A L D E V E L O P M E N T
2. C O N T E N T ▪ W H Y B L O G ? ▪ W H O W E A R E ? ▪ P R O F E S S I O N A L D E V E L O P M E N T & G R O W T H ▪ T H E S T R U G G L E S O F P R O F E S S I O N A L D E V E L O P M E N T ▪ C O M B I N I N G B L O G G I N G & P R O F E S S I O N A L D E V E L O P M E N T ▪ F R E E C O U R S E S ▪ Q U E S T I O N S C O N T E N T
3. 3 • The primary purpose of a blog is the construction and dissemination of knowledge • Blogs can support professional identity development • They make public and explicit a person’s values, perspectives, and thinking- online identities for the authors. • They are avenues for networking and development of social alliances; • BLOGS PROVIDE OPPORTUNITIES FOR REFLECTION W H Y B L O G ?
4. 4 W H O W E A R E PYB Naija is a Nigerian based, Digital Marketing Company. It was created from the need to assist small and medium scale companies (SME’s) showcase their products goods and services to a wider community. Other Services are: • Sponsored advertising • Social Media Page management • SEO Optimization • Email Marketing • Bulk SMS Campaigns • Blogging Follow us on Social Media @pybnaija
5. P R O F E S S I O N A L D E V E L O P M E N T ( P D ) & G R O W T H • What is Professional Development and is it really necessary ? • Personal development is an ongoing process of self- improvement either in your career, education, and personal life. It is about setting goals for yourself and putting plans in place to reach those goals. • I’ve also found that income rarely exceeds personal development..
6. P R O F E S S I O N A L D E V E L O P M E N T ( P D ) & G R O W T H ( c o n t d . ) • Recognize and know your path in terms of specialization and Industry. • Learn the art of selling to your target audience. • Measure your audience’s response to content. You have measure to the point where you’re an authority in any area of expertise. • Remember, the internet is very brutal, google and bing documents all reviews (good/bad)
7. 7 1. Personal development is a push. It’s a struggle and a challenge. There wouldn’t be any winning without a challenge. 2. Develop new habits 3. Learn the skills, put yourself through the paces, do the mental push-ups and get yourself ready. 4. Challenge yourself mentally, spiritually, emotionally and physically. T H E S T R U G G L E S O F P R O F E S S I O N A L D E V E L O P M E N T
8. 8 C O M B I N I N G B L O G G I N G & P R O F E S S I O N A L D E V E L O P M E N T How does one blog properly? • Identify your interests • Know your tools: WordPress, Canva and Crowdfire • Sources of information: Bumblebee, Quora, feedly, BuzzSumo, quick Sprout • Editing Tools : Grammerly, WordPress Distraction-Free editor for writing. • Yoast SEO plugin for optimizing blogposts. • Learn Basic Html Coding • Use Social Media Follow us on Social Media @pybnaija
9. 9 P U T L E A R N I N G I N T O P R A C T I C E Follow us on Social Media @pybnaija • Sharpen your competitive edge. • T – U = 0
10. • Coursera www.coursera.org • EDX www.edx.org • Future Learn www.futurelearn.com • Udemy: • Youtube www.youtube.com • SME Toolkit: https://smetoolkit.ng/ • Saylor https://www.saylor.org/ • University of the People: https://www.uopeople.edu/ F R E E C O U R S E S
11. EMAIL : Koe@pyb-naija.com PHONE: 08082274400 www.pyb-naija.com Follow us on Social Media @pybnaija