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You made it, now use it

Ben Brown
April 09, 2013

You made it, now use it

Get more from your content using context aware design techniques, and by curating your archive of content into a back catalog of desirable products.

Learn more about reader aware design here:
http://notes.xoxco.com/tagged/reader+aware+design

Learn more about building better archives here:
http://notes.xoxco.com/tagged/archives

Sign up for XOXCO Dispatch to get essays and information like this delivered to you:
http://xoxco.com/dispatch/

Ben Brown

April 09, 2013
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  1. @benbrown / @XOXCO You’re only allowed to change: color background-color

    border-color But, you can change it on: a tag :before and :after any child tag
  2. @benbrown / @XOXCO • What is the first thing a

    new reader should read? • Where can readers find your very best stuff? • What else does a reader need to know to get the most out of your content?
  3. @benbrown / @XOXCO Welcome, new reader! The first thing you

    should read is, "What the heck is this site anyway?" Or, explore the 20 best posts from 2012. Or, browse our library of ebooks that collect the best articles we've ever published.
  4. @benbrown / @XOXCO Returning Readers • How can a returning

    reader quickly assess what has changed since the last visit? • How can we help regular readers keep their place in the stream of information we provide? • Can we optimize for importance rather than newness?
  5. @benbrown / @XOXCO Reader who reads your site 6 times

    a day, keeping it open in a tab at all times
  6. @benbrown / @XOXCO Reader who reads your site 6 times

    a day, keeping it open in a tab at all times Reader who reads your site once every three days, in the evening, on a tablet
  7. @benbrown / @XOXCO In the broadest sense, merchandising is any

    practice which contributes to the sale of products to a retail consumer. At a retail in- store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. http://en.wikipedia.org/wiki/Merchandising
  8. @benbrown / @XOXCO OK now you’ve got a super awesome,

    responsive, reader aware homepage that provides the perfect interface for every person who visits your site.
  9. @benbrown / @XOXCO Where do old posts go when they

    die? Where do old posts go when they die?
  10. @benbrown / @XOXCO For an industry obsessed with performance and

    design and optimization, we do a terrible job of organizing our archives.
  11. @benbrown / @XOXCO • Curate your archives • Republish things

    back onto the homepage • Repackage things into new formats, for new audiences
  12. @benbrown / @XOXCO We want to help digital publishers continue

    the long tradition of creating distinct artifacts of their time, to take the important things out of the stream and put them in context, their proper place in space-time.