Design-Driven Business & Technology, Design Excellence Event - London 2019

The design should inform the technology — and not the other way around. I'm making the case that design can truly help drive technological effort, by making it more human and easily accessible.

To watch the deck with voice-over, go to https://www.youtube.com/watch?v=mTkJTMtew_I

Transcript

1. Design-Driven 
 Business & Technology Krzysztof Piwowar, Design Manager Design Excellence: London, 26th June 2019
2. Logic will get you from A to B. Imagination will take you everywhere. 
 - Author Unknown (not Albert Einstein) “ “
3. picture credits: Practical Psychology LEFT BRAIN
 (LOGICAL)
 Analytics Logic Language Organisation Knowledge/Facts Reasoning Math & Science Right-hand Control RIGHT BRAIN
 (CREATIVE)
 Creativity Imagination Emotion Intuition Insight Big Picture Music Awareness Left-hand Control
4. picture credits: Practical Psychology
5. TECHNOLOGY DIGITAL DESIGN
6. Made with by PGS Software · Hype Cycle for Digital Design, 2017, Gartner Digital design is a process 
 of solution creation (…) Digital 
 design is both an enabler of innovation 
 and a core discipline of digital transformation. "6
7. Made with by PGS Software · Digital design = process 
 
 It helps you define the purpose, 
 identify and address needs 
 and provide relief to the 
 pain points. YOUR TAKEAWAY "7 1
8. MPEG-2 Audio Layer III Coding format for digital audio using lossy compression algorithm. MP3
9. Say hello to iPod. 1,000 songs in your pocket.
10. Innovation driven by designing for meaning Innovation driven by pushing
 new tech TECHNOLOGY DIGITAL DESIGN
11. TECHNOLOGY DIGITAL DESIGN
12. Made with by PGS Software · "12
13. Made with by PGS Software · "13 Here comes the meaning
14. Made with by PGS Software · "14 technology-driven approach design-driven approach
15. Made with by PGS Software · There’s no need to choose. Technology and digital design work better 
 in close cooperation. YOUR TAKEAWAY "15 2
16. Why invest in design? To be the most design-focused and technologically 
 cutting-edge bank
17. Made with by PGS Software · 62 The Barclays Mobile Banking App NPS score (2013) "17
18. Made with by PGS Software · +20 awards for innovation in the banking space for Pingit "18
19. Dulux Visualizer User-centred design approach to identify an innovative solution to match the natural behaviours of Dulux customers
20. Made with by PGS Software · 65% increase in tester paint sales "20
21. Made with by PGS Software · 20 Million downloads of the app across 60+ markets "21
22. Design as a part of C-suite To ensure that the voice of the customer and the importance 
 of product quality are never far from the top management team.
23. Made with by PGS Software · The design-driven approach requires looking with two sets of eyes: one, which’ll focus
 on business, and the other, which’ll focus on the user. YOUR TAKEAWAY "23 3
24. Made with by PGS Software · "24 How can your company harness 
 the value of design?
25. Made with by PGS Software · Tech & design are friends You don’t have to choose just one. Simply adjust your work according to a stage on the technology hype cycle. Focus on business & users Start your journey towards a design-driven flow, project, or business by exploring and taking into account both of these spectrums. Design is a process Do not limit it to "pretty pictures". It is 
 a multidisciplinary approach. As such, design 
 is everyone's responsibility. Also yours. Harness 
 the value 
 of design "25
26. Made with by PGS Software · Tech & design are friends You don’t have to choose just one. Simply adjust your work according to a stage on the technology hype cycle. Focus on business & users Start your journey towards a design-driven flow, project, or business by exploring and taking into account both of these spectrums. Design is a process Do not limit it to "pretty pictures". It is 
 a multidisciplinary approach. As such, design 
 is everyone's responsibility. Also yours. Harness 
 the value 
 of design "26
27. Made with by PGS Software · Tech & design are friends You don’t have to choose just one. Simply adjust your work according to a stage on the technology hype cycle. Focus on business & users Start your journey towards a design-driven flow, project, or business by exploring and taking into account both of these spectrums. Design is a process Do not limit it to "pretty pictures". It is 
 a multidisciplinary approach. As such, design 
 is everyone's responsibility. Also yours. Harness 
 the value 
 of design "27
28. Logic will get you from A to B. Imagination will take you everywhere. “ “
29. Logic will get you from A to B. Imagination will take you everywhere. And design will give meaning 
 to your journey. “ “