外食を支えるプロダクトを生み出す、顧客理解の追求

Spectrum Tokyo Design Fes 2022で発表したスライドです。

Transcript

1. ΍·΋ͱΈ͖ͣ
   ֎৯Λࢧ͑Δ
   ϓϩμΫτΛੜΈग़͢ɺ
   ސ٬ཧղͷ௥ٻ
   

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2. ࠓ೔͝ڞ༗͢Δ͜ͱ
   5PEBZ`T"HFOEB
   ͳͥސ٬ཧղ͕ඞཁͳͷ͔
   ސ٬Λཧղ͢ΔͨΊʹऔΓ૊Μͩ͜ͱ
   ݁Ռͱֶͼ
   
   
   

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3. ΍·΋ͱΈ͖ͣ
   1SPEVDU%FTJHOFS
   SBLLP@SFBM
   2022年 EJOJJ新卒入社
   झຯ͸ࢄาɺ
   ᘖᘣͱ͘Β͛ͱΠϯςϦΞ͕͖͢Ͱ͢
   

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4. EJOJJͷ঺հ
   "CPVUVT
   

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5. lҿ৯zΛ΋ͬͱ
   ָ͓͘͠΋͠Ζ͘
   .JTTJPO
   ͢΂ͯͷਓͷ
   lҿ৯zΠϯϑϥʹͳΔ
   7JTJPO
   

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6. ͳͷʹɺ
   ࢢ৔ن໛ Ґ
   ʹΘͨͬͯมԽ͕ى͖͍ͯͳ͍
   ೥
   

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7. ϦϐʔλʔΛੜΈग़͢
   αΠΫϧΛ૑ग़
   ࠶དྷళૌٻ
   ٤৯৘ใΛ஝ੵ
   Ϋʔϙϯ഑৴
   EJOJJͷՁ஋
   104
   ϨδϋϯσΟΩονϯϓϦϯλʔ
   ΩονϯσΟεϓϨΠ
   μογϡϘʔυࣗಈ௼મػ
   ϞόΠϧΦʔμʔ
   $3.ʢސ٬؅ཧʣ
   

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8. དྷళ٬ͱͷؔ܎ੑΛ
   ݟ͑ΔԽ͠
   ళฮͷϑΝϯΛͭ͘Δ
   EJOJJDPOOFDU
   

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9. ࢲͷମݧه
   $BTF4UVEZ
   

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10. Ξϯέʔτػೳ
    ϞόΠϧΦʔμʔ Ξϯέʔτ Ξϯέʔτ݁Ռը໘
    

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11. ࣾ಺ͷΤΩεύʔτϨϏϡʔ
    🧑💼
    4BMFT $4
    উखʹ໋໊ʣ
    

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12. 👩💻
    🧑💼
    ސ٬ཧղͷน
    ጪґ
    ڞײ
    υϝΠϯ஌ࣝ΋ಘ͖ͯͨ
    λ˓ϛʔͰܦݧ΋ͨ͠
    ސ٬ཧղͰ͖͖ͯͨͷͰ͸ʜʁ
    🥳
    

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13. ͳͥސ٬ཧղ͕
    ඞཁͳͷ͔ɺ
    ཧղ͢ΔͨΊʹ͸ʁ
    ,OPX:PVS$VTUPNFST
    

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14. ϢʔβʔΛཧղͯ͠ɺ
    Ϣʔβʔ͕ຊ౰ʹٻΊΔ΋ͷΛఏڙ͢Δ
    Α͍ϓϩμΫτΛ࡞ΔͨΊʹ͸ɺ
    

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15. ٬͕ࣗ෼ͷϚΠϖʔδʹ͋ΔΫʔϙϯʹؾ͔ͮͳ͍ͷͰɺ
    Ϋʔϙϯೝ஌ͷϞʔμϧΛग़ͯ͠ཉ͍͠
    ɾؾ͔ͮͳ͍͔΋͠Εͳ͍ʜʢԱଌʣ
    ཁ๬
    ࣮ࡍ
    ݕ౼
    ɾΫʔϙϯ͕͋Δϖʔδ΁༠ಋͯ͠ɺଞͷػೳ΋஌Β͍ͤͨʢഎܠʣ
    ɾࣗಈͰదԠ͢ΔͳΜͯͰ͖Δͷʁʂʢ஌ࣝʣ
    

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16. Ϣʔβʔ͔Βͷ੠Λ·͍ͬͯͯ΋ɺ
    Ϣʔβʔ͕ຊ౰ʹٻΊΔ΋ͷ͸Θ͔Βͳ͍
    

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17. ఻ݴ
    ݪҼ̍
    ήʔϜ
    💬 💬 💬
    

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18. ݟ͑ͳ͍΋ͷΛݴޠԽͰ͖ͳ͍
    ݪҼ̎
    💬
    💭
    

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19. టष͘ݱ৔ʹ଍Λӡͼɺ
    Ұ࣍৘ใΛ௫Έऔͬͯ͘Δ🔥
    ސ٬ཧղͷͨΊʹ͸
    

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20. औΓ૊Μͩ͜ͱ
    8IBUXFXPSLFEPO
    

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21. ಄Λͷͧ͘ 🧠
    औΓ૊Μͩ͜ͱᶃ
    4/4NUHಉ੮ձ৯
    

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22. 🏃
    औΓ૊Μͩ͜ͱᶄ
    ಋೖళʹߦ͘ελοϑͱ࿩͢
    ݱ৔ݕূ
    ؀ڥΛ͠Δ
    

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23. 👀
    औΓ૊Μͩ͜ͱᶅ
    ಉ͡΋ͷΛݟΔ
    ηογϣϯϦϓϨΠͰ࠶ݱ
    ීஈ࢖͍ͬͯΔ΋ͷΛ࢖ͬͯΈΔ
    

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24. Ћ4MBDLͰൃ৴
    औΓ૊Μͩ͜ͱ
    📢
    ˠ ࣗ෼ͷཧղͷζϨͷൃݟͱमਖ਼Λߦ͏
    

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25. ϢʔβϏϦςΟςετͰ
    ൃݟͨ͠ݱ৔ͷ؀ڥͱ੍໿
    ࣄྫ̍
    🕵
    

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26. ཁ๬
    ݱ৔ͷ؀ڥɺϦςϥγʔʹΑΔ੍໿
    σδλϧ؀ڥ
    ళ಺ͷ༷ࢠ
    1$ͷशख़౓
    ސ٬ͷੑ֨
    ˠԣεΫϩʔϧΛͳ͘͢ͳͲɺΑΓ؆୯ͳૢ࡞ʹมߋ
    

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27. ࣄྫ̎
    ళฮͷ݄̍ఆྫʹજೖͯ͠
    ൃݟͨ͠જࡏతχʔζ
    ࣄྫ̎
    🕵
    

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28. ސ٬΋ؾ͔ͮͳ͍ࠔΓ͝ͱɺෛՙ
    ˠࠓޙͷϓϩμΫτ։ൃͷํ਑Λݕ౼
    ։ൃʹ্͕ͬͯ͘Δ՝୊
    ސ٬ࣗ਎
    ೝ஌Ͱ͖͍ͯͳ͍՝୊
    ݴΘͳ๊͍͕͍͑ͯΔχʔζ
    

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29. ·ͱΊ
    4VNNBSZ
    

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30. ސ٬ཧղΛ௥ٻͨ݁͠Ռ
    ސ٬ཧղΛ௥ٻͨ݁͠Ռ
    ސ٬ͱͷؔ܎
    🤍
    औࣺબ୒ͷೳྗ
    🔍
    ޻਺ͷ୹ॖ
    ⏱
    

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31. ͍͞͝ʹ
    💡ސ٬Λཧղ͢ΔͨΊʹҰ࣍৘ใ͕ඞཁ
    💡ݱ৔ʹ଍ΛӡͿ͜ͱͰݟ͑ͳ͍՝୊ΛൃݟͰ͖Δ
    💡Ϣʔβʔͱؔ܎Λங͘͜ͱ͕ΑΓྑ͍
    ɹϓϩμΫτ࡞ΓΛՃ଎ͤ͞Δ
    

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