BetaBeers Salamanca

These are the slides of my talk about my experience (a kind of postmortem) in Runnics given at BetaBeers Salamanca.

Transcript

1. 130 weeks of code and cookies
2. An actual postmortem story . . . *Runnics is alive
3. @ydarias Yeray Darias SOFTWARE DEVELOPER . . . by the creature’s father
4. Once upon a time . . .
9. Jan/2014
10. Jan/2014
11. Jan/2014
13. The team Jan/2014
14. Feb/2014
15. Fastblr starts the engine Feb/2014
16. Platforms Editions
17. Sizes Colours GTX? Kids?
18. Robots Feb/2014
19. Feb/2014
20. Backend Feb/2014
23. Mar/2014
24. Backend API Media May/2014
27. Backend API Media Frontend May/2014
28. Jun/2014 Runnics 1.0 launch
29. Jun/2014
30. 8 Tiendas 30 Zapatillas Jun/2014
31. Improvements, improvements everywhere Jul/2014
32. Price alerts Aug/2014
33. Cupones de descuento Discount coupons Sep/2014
34. Super Search Oct/2014
35. PerfectMatch® Nov/2014
36. El blog post de la muerte Dec/2014
37. Fastblr Mar/2015 = Runnics in USA
38. Marketplace May/2015
39. 4 orders (2 are tests) Jun/2015
40. >500 orders Aug/2015
41. 3.000 Orders Dec/2015
42. We are really tired Jan/2016
43. Runnics sold!!! Mar/2016
44. Mar/2016
45. Transfer of knowledge Apr/2016 Jun/2016
46. 10.000 Orders Jun/2016
48. What did we learn?
49. We had a solid team . . .
50. . . . with a really terrible business model
52. Let`s do some maths
53. Average basket 80 € Average margin 8% Real break event 17.000 - 21.000 € Ideal break event 30.000 €
54. We want 30.000 € / month having 8 % margin 375.000 € / month 4688 shoes / month
55. We had 62.500 € / month having 8 % margin 5.000 € / month 781 shoes / month
56. Invoice of 750.000 €/year, but doesn’t pay the salaries :-(
57. having 50 % margin Invoice of 62.500 € / month 31.250 € / month Stocks, warehouse, logistics, . . . no, thanks
58. Sooner pivot to Marketplace . . .
59. . . . to keep the Last Click, and have some marketing viability
60. Transparency is an asset
61. Start small and improve
62. Done is done
63. One army man, no thanks
64. Invest in good design . . . and friendly UX
65. Big companies work better . . . really?
66. Code itself, doesn’t sell
67. WTF about the cookies?
73. Jan/2017
74. Thank you, for your time
75. Any question?