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BetaBeers Salamanca

BetaBeers Salamanca

These are the slides of my talk about my experience (a kind of postmortem) in Runnics given at BetaBeers Salamanca.

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Yeray Darias

January 28, 2017
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  1. 130 weeks of code and cookies

  2. An actual postmortem story . . . *Runnics is alive

  3. @ydarias Yeray Darias SOFTWARE DEVELOPER . . . by the

    creature’s father
  4. Once upon a time . . .

  5. None
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  9. Jan/2014

  10. Jan/2014

  11. Jan/2014

  12. None
  13. The team Jan/2014

  14. Feb/2014

  15. Fastblr starts the engine Feb/2014

  16. Platforms Editions

  17. Sizes Colours GTX? Kids?

  18. Robots Feb/2014

  19. Feb/2014

  20. Backend Feb/2014

  21. None
  22. None
  23. Mar/2014

  24. Backend API Media May/2014

  25. None
  26. None
  27. Backend API Media Frontend May/2014

  28. Jun/2014 Runnics 1.0 launch

  29. Jun/2014

  30. 8 Tiendas 30 Zapatillas Jun/2014

  31. Improvements, improvements everywhere Jul/2014

  32. Price alerts Aug/2014

  33. Cupones de descuento Discount coupons Sep/2014

  34. Super Search Oct/2014

  35. PerfectMatch® Nov/2014

  36. El blog post de la muerte Dec/2014

  37. Fastblr Mar/2015 = Runnics in USA

  38. Marketplace May/2015

  39. 4 orders (2 are tests) Jun/2015

  40. >500 orders Aug/2015

  41. 3.000 Orders Dec/2015

  42. We are really tired Jan/2016

  43. Runnics sold!!! Mar/2016

  44. Mar/2016

  45. Transfer of knowledge Apr/2016 Jun/2016

  46. 10.000 Orders Jun/2016

  47. None
  48. What did we learn?

  49. We had a solid team . . .

  50. . . . with a really terrible business model

  51. None
  52. Let`s do some maths

  53. Average basket 80 € Average margin 8% Real break event

    17.000 - 21.000 € Ideal break event 30.000 €
  54. We want 30.000 € / month having 8 % margin

    375.000 € / month 4688 shoes / month
  55. We had 62.500 € / month having 8 % margin

    5.000 € / month 781 shoes / month
  56. Invoice of 750.000 €/year, but doesn’t pay the salaries :-(

  57. having 50 % margin Invoice of 62.500 € / month

    31.250 € / month Stocks, warehouse, logistics, . . . no, thanks
  58. Sooner pivot to Marketplace . . .

  59. . . . to keep the Last Click, and have

    some marketing viability
  60. Transparency is an asset

  61. Start small and improve

  62. Done is done

  63. One army man, no thanks

  64. Invest in good design . . . and friendly UX

  65. Big companies work better . . . really?

  66. Code itself, doesn’t sell

  67. WTF about the cookies?

  68. None
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  70. None
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  73. Jan/2017

  74. Thank you, for your time

  75. Any question?