Bespoke_FutureDesign_JP.pdf

Transcript

1. Produced and Powered by Engagement First Inc. A hands-on workshop

   for creative souls.

2. ”ະདྷΛ༧૝͢Δͷʹ࠷ળͷํ๏͸ະདྷΛ૑଄͢Δ͜ͱͩ”

3. ͜͜਺೥Ͱɺٕज़͸ٸܹʹਐา͢Δͱڞʹɺ੓࣏ɺ؀ڥɺܦࡁ ͦͯࣾ͠ձมԽ΁ͱ೾ٴ͍ͯ͘͜͠ͱͰɺ͜Ε·ͰҎ্ʹεϐʔσΟ ʹզʑͷੈքΛม͖͑ͯ·ͨ͠ɻ ࠓ೔ɺ΋ͷ͝ͱͷʮະདྷʢFutureʣʯ͸ɺզʑͷ໨ͷલʹ޿͕͓ͬͯΓɺ มֵΛ΋ͨΒ͢Α͏ͳશ͘৽͍ٕ͠ज़΍ϞϊʹᷓΕɺզʑ͸ੜ͖͍ͯ· ͢ɻ͜ͷΑ͏ͳະདྷΛ༧ଌ͢Δ͜ͱ͸ෆՄೳͰ͋ΓɺӬԕʹଓ͘ʮෆ֬ ͔ʯͳ มԽͷதͰɺզʑ͸೔ʑੜ׆Λ͠ͳ͚Ε͹ͳΒͳ͍ঢ়گʹ͋Γ·͢ɻ ͦͷͨΊɺେଟ਺ͷਓୡʹͱͬͯɺʮະ஌ʯͳ΋ͷʹग़ձͬͨ࣌΄Ͳɺ Ұݟෆ͔֬ͳ΋ͷ͕ɺ͔͋ͨ΋͔֬ͳ΋ͷʹݟ͑ͯ͠·͍·͢ɻ

   ʮFuture Designʯ͸͜ͷΑ͏ͳෆ͔֬ͳੈքʹ͓͍ͯɺ༏Ґੑ΍ɺ ϫΫϫΫײͷ͋Δকདྷ΁ͷల๬ɺ໨ʹݟ͑ͳ͍৽ͨͳൃ૝΍ਐԽΛ ࣮ݱͤ͞ΔಓےΛ૑଄͢ΔػձͱͳΔͰ͠ΐ͏ɻ ࠓ೔ΛσβΠϯ͢Δ͜ͱ͕ɺະདྷΛ༧ଌ͢Δ།Ұͷํ๏Ͱ͋Γɺ ͦΕ͕ʮFuture DesignʯͳͷͰ͢ɻ ͳͥະདྷΛσβΠϯ͢Δͷ͔ʁ

4. BESPOKE͕ఏڙ͢ΔʮFUTURE DESIGN BASIC COURSEʯ͸ɺ ઓུతಎ࡯͔Βະདྷʹ͓͚ΔΠϯαΠτΛಘΔํ๏΍ɺϙςϯγϟϧΛ ޿͛Δख๏Λ୳ٻ͢Δ૊৫΍ݸਓΛର৅ͱͨ͠ϫʔΫγϣοϓͰ͢ɻ ίʔεडߨऀ͸ɺෆ͔֬ͳੈքʹ͓͍ͯ΋าΉ΂͖ಓΛࣔ͠ɺ໨ࢦ͢ ະདྷͷߏஙͱͦΕʹ޲͚ͨΞΫγϣϯΛ΋ֶͿ͜ͱ͕Ͱ͖ΔͰ͠ΐ͏ɻ ͜ͷϫʔΫγϣοϓ͸ɺ૊৫ͷ໨ࢦ͢৽ͨͳকདྷ૾Λ૑଄͍ͨ͠ͱ ߟ͍͑ͯΔΫϦΤΠςΟϒͰϓϩϑΣογϣφϧͳਓࡐΛର৅ͱ͠ɺ

   σβΠϯࢥߟˍ࣮ߦྗΛֶͿ͜ͱ͕Ͱ͖ΔϫʔΫγϣοϓͰ͢ɻ


5. ʴ ະདྷ୳ࡧͷେ࿮ͱΠϊϕʔγϣϯجૅͷߏஙΛֶͼ·͢ ʴ ΠϯεϐϨʔγϣϯɺ৘ใߏ଄ɺΠϯαΠτ૑଄ΛऔΓ·ͱΊΔ ɹ ख๏ΛಘΒΕ·͢ ʴ ޷ح৺ͱ໰͍ʹؔ͢ΔϚΠϯυηοτΛֶश͠·͢ ʴ ಠࣗͷख๏Λ༻͍ͯɺ࣮ݧత͔ͭू໿తͳηϯεΛҭΉจԽΛ

   ɹߏங͠·͢ ʴ ҙࢥܾఆͱத௕ظܭըΛվળ͠·͢ ʴ ૊৫ͱؔ܎ސ٬ͱͷؔ܎ੑΛΑΓڧԽͤ͞·͢ ϑϡʔνϟʔσβΠφʔʹͳΔ

6. BESPOKE͕ීஈɺੈքதͰҰൠͷํʑ΍اۀʹఏڙ͍ͯ͠Δ ઓུతಎ࡯ͷཧղ΍ɺϚΠϯυηοτͱख๏Λ঺հ͠·͢ɻ ৽ͨΒ͘͠ɺͦͯ͠ҙຯͷ͋ΔະདྷΛσβΠϯ͢ΔͨΊͷ ΠϯεϐϨʔγϣϯͱͳΔͰ͠ΐ͏ɻ ࠓͷ؀ڥʹ͓͚ΔมԽͷγάφϧΛݟ͚ͭग़͢ํ๏Λ஌Δ͜ͱ ͰɺະདྷͷಓඪͱͳΔΠϯαΠτΛ૑଄͢Δ͜ͱ͕Ͱ͖·͢ɻڞ ૑ϫʔΫͳͲΛ௨ͯ͠ɺ͋ͳͨࣗ਎ɺͦͯ͠૊৫ͷॊೈੑ͸޲্ ͠ɺڝ૪༏Ґੑ͸ڧԽ͞ΕΔͰ͠ΐ͏ɻ ͜ͷίʔεͰ͸࠲ֶ͸ۃྗ཈͑ɺڞ૑ϫʔΫͷख๏ମݧΛ௨͡ ͯɺΑΓ୹࣌ؒͰFuture

   Designͷख๏ΛशಘͰ͖Δίʔεͱ ͳ͍ͬͯ·͢ɻ

7. ϓϩηεͷաఔͰ࢖༻͢ΔʮFuture Canvasʯ্Ͱ͸ɺ ݱঢ় – ୳ࡧ – ײ֮ – ֦ுͷ4ϑΣʔζΛ࢖͍ϫʔΫΛߦ͍·͢ɻ Situateʢݱঢ়ʣ-

   ௐ߲ࠪ໨ͱϓϩδΣΫτͷঢ়گΛඥ෇͚ɺݱঢ়Λ ໌Β͔ʹ͢ΔɻͲΜͳঢ়گԼʹ͍ͯɺͲ͜΁޲͔͍ͬͯ͘ͷ͔ʁ Searchʢ୳ࡧʣ - ࠓͷ؀ڥԼͰɺมԽʹؔΘΔγάφϧΛൃݟ͠ɺ ղ͖΄͙͠ɺٵऩ͍ͯ͘͠ɻΑΓ஌Δ΂͖͜ͱ͸Կ͔ʁ Sense ʢײ֮ʣ - มԽͷγάφϧΛܨ͗߹ΘͤɺύλʔϯԽɺ໌֬ͳ ΠϯαΠτΛݟ͚ͭग़͢ɻͲ͏΍ͬͯ৽ͨͳϙςϯγϟϧͷཧղͱ ൃݟΛ͢Ε͹Α͍ͷ͔ʁ Scaleɹʢ֦ுʣ - ະདྷͷͨΊͷ৽ͨͳγφϦΦΛ૑଄͠ɺڞ༗͠ɺ ͦͯ͠࠷దͳ΋ͷͱ͢ΔɻϙδςΟϒͳΠϯύΫτͱͳΔʹ͸ɺ ͲͷΑ͏ʹΠϯαΠτΛར༻͢Ε͹Α͍ͷ͔ʁ

8. Future DesignͳΒͼʹϫʔΫγϣοϓͰ ࢖༻͢ΔFuture CanvasϑϨʔϜϫʔΫͷ঺հ ঢ়گཧղͷू໿ͷͨΊɺγάφϧʢมԽͷஹ͠ʣ ΛγΣΞ͠ɺॳ೔ͷΫϩʔδϯάͱ͢Δɻ ϫʔΫγϣοϓΛ௨ͯ͠ग़͖ͯͨ ʮ͜Ε·Ͱͱҧ͏FutureʯΛൃද͠ɺ·ͱΊΛߦ͏ɻ είʔϓͷࡦఆ ˍ

   ୳ࡧ։࢝ ؔ܎ͷڧ͍มԽͷγάφϧΛ෼ੳ ϏδϡΞϧԽ΍ΫϦΤΠςΟϒԽ γάφϧͷڞ༗ͱཧղ ίϯςΫετϚοϐϯά ΠϯαΠτͷ૑଄ ະདྷͷγφϦΦΠϝʔδ ͱ࠷దԽ ޕલதͰ͸ɺFuture Designͷཧ࿦ʹϑΥʔΧεΛ౰ͯɺͲͷείʔ ϓͰɺͲͷΑ͏ʹ୳ࡧΛ࣮ࢪ͢Δ͔Λݕ౼͠·͢ɻࠓͷ؀ڥʹ͓͍ ͯɺؔ܎ੑͷڧ͍มԽͷγάφϧΛऩू͠Ϧαʔν͠·͢ɻ ޕޙͰ͸ɺϦαʔνͨ͠มԽͷγάφϧΛՄࢹԽ͠ɺ੔ཧͨ͠͏͑ ͰɺཧղΛਂΊΔ͜ͱʹϑʔΧεΛ౰ͯ·͢ɻऩूͨ͠৘ใΛ࢖͍ɺ ҙຯͷ͋ΔະདྷͷγφϦΦߏஙͷͨΊɺઓུͷ࠷దԽͱݕূΛ͠· ͢ɻ AM PM

9. ΫϦΤΠςΟϒϓϩηεͱઓུతΠϊϕʔγϣϯͷͨΊɺ Future Designʹ͓͚ΔҎԼͷཁૉΛशಘ͢Δ͜ͱ͕Ͱ͖·͢ɻ +ɹFuture Designجૅͷཧղ +ɹγάφϧͷ୳ࡧˍཧղ +ɹະདྷಎ࡯Λ໨తͱͨ͠σʔλͷऩूɺ੔ཧɺՄࢹԽ +ɹΫϦΤΠςΟϒͳڞಉϫʔΫʹΑΔϚΠϯυηοτ ͱ࣮ߦྗͷߏங +ɹڞ૑ϫʔΫγϣοϓମݧ

   +ɹϓϩδΣΫτͰ࢖༻ͨ͠ࡐྉ΍ςϯϓϨʔτͷڞ༗ +ɹ͓՛ࢠͱϥϯν +ɹʮFuture Designख๏ʯΛهࡌͨ͠BESPOKEͷॻ੶

10. Futures Design Basic Course Spring Session in Japan +ɹ2019೥5݄28೔ɺ29೔ʢ Ұ೔ίʔε

    ֤೔ఆһ20໊ʣ +ɹ¥64,800ʢ੫ࠐʣ +ɹன৯୅ɺBook of Furutesʢ೔ຊޠ൛ʣؚ͕·Ε·͢ + ௨༁͕෇͖·͢ +ɹˏେ࡚޻ۀిؾ Next 100Tex Lab https://n100texlab.jp/ + ϑΝγϦςʔλʔ ɹ Nicolas Arroyo Partner & Foresight Director Bespoke Andreas K. Mortensen Cultural Researcher Bespoke Masaya “Pachi” Yagihashi Chief Engagement Energizer Engagement First Yutaka “John” Hara Chief Engagement Officer Engagement First Sairei “GauGau” Gau Engagement Produser Engagement First

11. डߨޙ΋Future DesignΛҾ͖ଓ͖ਂ͘ ཧղ͍͖͍ͯͨ͠ํʹɺϊ΢ϋ΢Λ·ͱΊͨBESPOKEͷ ॻ੶ʢ೔ຊޠ൛ʣΛఏڙ͠·͢ɻ Future DesignͷϑϨʔϜϫʔΫ΍૊৫Ͱͷڞ૑Λ ߴΊΔख๏ͷ਺ʑΛҰ࡭ʹ͠·ͨ͠ɻ

12. None

13. Engagement First ࣾձ՝୊ΛϚʔέςΟϯάͰղܾ͠ɺ৺๛͔ͳࣾձΛங͘ ͜ͱΛϛογϣϯʹɺڞ༗Ձ஋Λ࡞Γग़͓͢ख఻͍Λ͢Δ Shared Value Agency®ʢڞ༗Ձ஋૑଄୅ཧళʣͰ͢ɻ bespokeͱͷۀ຿ఏܞΛ௨ͯ͡ɺ೔ຊʹଟ͘ͷFutures DesignerΛੜΈग़͠ɺڞ૑͍͖ͯ͠·͢ɻ www.engagement1st.com

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