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Bespoke_FutureDesign_JP.pdf
Engagement1st
April 24, 2019
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Bespoke_FutureDesign_JP.pdf
Engagement1st
April 24, 2019
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Transcript
Produced and Powered by Engagement First Inc. A hands-on workshop
for creative souls.
”ະདྷΛ༧͢Δͷʹ࠷ળͷํ๏ະདྷΛ͢Δ͜ͱͩ”
͜͜Ͱɺٕज़ٸܹʹਐา͢Δͱڞʹɺ࣏ɺڥɺܦࡁ ͦͯࣾ͠ձมԽͱٴ͍ͯ͘͜͠ͱͰɺ͜Ε·ͰҎ্ʹεϐʔσΟ ʹզʑͷੈքΛม͖͑ͯ·ͨ͠ɻ ࠓɺͷ͝ͱͷʮະདྷʢFutureʣʯɺզʑͷͷલʹ͕͓ͬͯΓɺ มֵΛͨΒ͢Α͏ͳશ͘৽͍ٕ͠ज़ϞϊʹᷓΕɺզʑੜ͖͍ͯ· ͢ɻ͜ͷΑ͏ͳະདྷΛ༧ଌ͢Δ͜ͱෆՄೳͰ͋ΓɺӬԕʹଓ͘ʮෆ֬ ͔ʯͳ มԽͷதͰɺզʑʑੜ׆Λ͠ͳ͚ΕͳΒͳ͍ঢ়گʹ͋Γ·͢ɻ ͦͷͨΊɺେଟͷਓୡʹͱͬͯɺʮະʯͳͷʹग़ձͬͨ࣌΄Ͳɺ Ұݟෆ͔֬ͳͷ͕ɺ͔͔͋ͨ֬ͳͷʹݟ͑ͯ͠·͍·͢ɻ
ʮFuture Designʯ͜ͷΑ͏ͳෆ͔֬ͳੈքʹ͓͍ͯɺ༏Ґੑɺ ϫΫϫΫײͷ͋Δকདྷͷలɺʹݟ͑ͳ͍৽ͨͳൃਐԽΛ ࣮ݱͤ͞ΔಓےΛ͢ΔػձͱͳΔͰ͠ΐ͏ɻ ࠓΛσβΠϯ͢Δ͜ͱ͕ɺະདྷΛ༧ଌ͢Δ།Ұͷํ๏Ͱ͋Γɺ ͦΕ͕ʮFuture DesignʯͳͷͰ͢ɻ ͳͥະདྷΛσβΠϯ͢Δͷ͔ʁ
BESPOKE͕ఏڙ͢ΔʮFUTURE DESIGN BASIC COURSEʯɺ ઓུతಎ͔Βະདྷʹ͓͚ΔΠϯαΠτΛಘΔํ๏ɺϙςϯγϟϧΛ ͛Δख๏Λ୳ٻ͢Δ৫ݸਓΛରͱͨ͠ϫʔΫγϣοϓͰ͢ɻ ίʔεडߨऀɺෆ͔֬ͳੈքʹ͓͍ͯาΉ͖ಓΛࣔ͠ɺࢦ͢ ະདྷͷߏஙͱͦΕʹ͚ͨΞΫγϣϯΛֶͿ͜ͱ͕Ͱ͖ΔͰ͠ΐ͏ɻ ͜ͷϫʔΫγϣοϓɺ৫ͷࢦ͢৽ͨͳকདྷ૾Λ͍ͨ͠ͱ ߟ͍͑ͯΔΫϦΤΠςΟϒͰϓϩϑΣογϣφϧͳਓࡐΛରͱ͠ɺ
σβΠϯࢥߟˍ࣮ߦྗΛֶͿ͜ͱ͕Ͱ͖ΔϫʔΫγϣοϓͰ͢ɻ
ʴ ະདྷ୳ࡧͷେͱΠϊϕʔγϣϯجૅͷߏஙΛֶͼ·͢ ʴ ΠϯεϐϨʔγϣϯɺใߏɺΠϯαΠτΛऔΓ·ͱΊΔ ɹ ख๏ΛಘΒΕ·͢ ʴ ح৺ͱ͍ʹؔ͢ΔϚΠϯυηοτΛֶश͠·͢ ʴ ಠࣗͷख๏Λ༻͍ͯɺ࣮ݧత͔ͭूతͳηϯεΛҭΉจԽΛ
ɹߏங͠·͢ ʴ ҙࢥܾఆͱதظܭըΛվળ͠·͢ ʴ ৫ͱؔސ٬ͱͷؔੑΛΑΓڧԽͤ͞·͢ ϑϡʔνϟʔσβΠφʔʹͳΔ
BESPOKE͕ීஈɺੈքதͰҰൠͷํʑاۀʹఏڙ͍ͯ͠Δ ઓུతಎͷཧղɺϚΠϯυηοτͱख๏Λհ͠·͢ɻ ৽ͨΒ͘͠ɺͦͯ͠ҙຯͷ͋ΔະདྷΛσβΠϯ͢ΔͨΊͷ ΠϯεϐϨʔγϣϯͱͳΔͰ͠ΐ͏ɻ ࠓͷڥʹ͓͚ΔมԽͷγάφϧΛݟ͚ͭग़͢ํ๏ΛΔ͜ͱ ͰɺະདྷͷಓඪͱͳΔΠϯαΠτΛ͢Δ͜ͱ͕Ͱ͖·͢ɻڞ ϫʔΫͳͲΛ௨ͯ͠ɺ͋ͳͨࣗɺͦͯ͠৫ͷॊೈੑ্ ͠ɺڝ૪༏ҐੑڧԽ͞ΕΔͰ͠ΐ͏ɻ ͜ͷίʔεͰ࠲ֶۃྗ͑ɺڞϫʔΫͷख๏ମݧΛ௨͡ ͯɺΑΓ࣌ؒͰFuture
Designͷख๏ΛशಘͰ͖Δίʔεͱ ͳ͍ͬͯ·͢ɻ
ϓϩηεͷաఔͰ༻͢ΔʮFuture Canvasʯ্Ͱɺ ݱঢ় – ୳ࡧ – ײ֮ – ֦ுͷ4ϑΣʔζΛ͍ϫʔΫΛߦ͍·͢ɻ Situateʢݱঢ়ʣ-
ௐ߲ࠪͱϓϩδΣΫτͷঢ়گΛඥ͚ɺݱঢ়Λ ໌Β͔ʹ͢ΔɻͲΜͳঢ়گԼʹ͍ͯɺͲ͔͍ͬͯ͘͜ͷ͔ʁ Searchʢ୳ࡧʣ - ࠓͷڥԼͰɺมԽʹؔΘΔγάφϧΛൃݟ͠ɺ ղ͖΄͙͠ɺٵऩ͍ͯ͘͠ɻΑΓΔ͖͜ͱԿ͔ʁ Sense ʢײ֮ʣ - มԽͷγάφϧΛܨ͗߹ΘͤɺύλʔϯԽɺ໌֬ͳ ΠϯαΠτΛݟ͚ͭग़͢ɻͲ͏ͬͯ৽ͨͳϙςϯγϟϧͷཧղͱ ൃݟΛ͢ΕΑ͍ͷ͔ʁ Scaleɹʢ֦ுʣ - ະདྷͷͨΊͷ৽ͨͳγφϦΦΛ͠ɺڞ༗͠ɺ ͦͯ͠࠷దͳͷͱ͢ΔɻϙδςΟϒͳΠϯύΫτͱͳΔʹɺ ͲͷΑ͏ʹΠϯαΠτΛར༻͢ΕΑ͍ͷ͔ʁ
Future DesignͳΒͼʹϫʔΫγϣοϓͰ ༻͢ΔFuture CanvasϑϨʔϜϫʔΫͷհ ঢ়گཧղͷूͷͨΊɺγάφϧʢมԽͷஹ͠ʣ ΛγΣΞ͠ɺॳͷΫϩʔδϯάͱ͢Δɻ ϫʔΫγϣοϓΛ௨ͯ͠ग़͖ͯͨ ʮ͜Ε·Ͱͱҧ͏FutureʯΛൃද͠ɺ·ͱΊΛߦ͏ɻ είʔϓͷࡦఆ ˍ
୳ࡧ։࢝ ؔͷڧ͍มԽͷγάφϧΛੳ ϏδϡΞϧԽΫϦΤΠςΟϒԽ γάφϧͷڞ༗ͱཧղ ίϯςΫετϚοϐϯά ΠϯαΠτͷ ະདྷͷγφϦΦΠϝʔδ ͱ࠷దԽ ޕલதͰɺFuture DesignͷཧʹϑΥʔΧεΛͯɺͲͷείʔ ϓͰɺͲͷΑ͏ʹ୳ࡧΛ࣮ࢪ͢Δ͔Λݕ౼͠·͢ɻࠓͷڥʹ͓͍ ͯɺؔੑͷڧ͍มԽͷγάφϧΛऩू͠Ϧαʔν͠·͢ɻ ޕޙͰɺϦαʔνͨ͠มԽͷγάφϧΛՄࢹԽ͠ɺཧͨ͠͏͑ ͰɺཧղΛਂΊΔ͜ͱʹϑʔΧεΛͯ·͢ɻऩूͨ͠ใΛ͍ɺ ҙຯͷ͋ΔະདྷͷγφϦΦߏஙͷͨΊɺઓུͷ࠷దԽͱݕূΛ͠· ͢ɻ AM PM
ΫϦΤΠςΟϒϓϩηεͱઓུతΠϊϕʔγϣϯͷͨΊɺ Future Designʹ͓͚ΔҎԼͷཁૉΛशಘ͢Δ͜ͱ͕Ͱ͖·͢ɻ +ɹFuture Designجૅͷཧղ +ɹγάφϧͷ୳ࡧˍཧղ +ɹະདྷಎΛతͱͨ͠σʔλͷऩूɺཧɺՄࢹԽ +ɹΫϦΤΠςΟϒͳڞಉϫʔΫʹΑΔϚΠϯυηοτ ͱ࣮ߦྗͷߏங +ɹڞϫʔΫγϣοϓମݧ
+ɹϓϩδΣΫτͰ༻ͨ͠ࡐྉςϯϓϨʔτͷڞ༗ +ɹ͓՛ࢠͱϥϯν +ɹʮFuture Designख๏ʯΛهࡌͨ͠BESPOKEͷॻ੶
Futures Design Basic Course Spring Session in Japan +ɹ20195݄28ɺ29ʢ Ұίʔε
֤ఆһ20໊ʣ +ɹ¥64,800ʢ੫ࠐʣ +ɹன৯ɺBook of Furutesʢຊޠ൛ʣؚ͕·Ε·͢ + ௨༁͕͖·͢ +ɹˏେ࡚ۀిؾ Next 100Tex Lab https://n100texlab.jp/ + ϑΝγϦςʔλʔ ɹ Nicolas Arroyo Partner & Foresight Director Bespoke Andreas K. Mortensen Cultural Researcher Bespoke Masaya “Pachi” Yagihashi Chief Engagement Energizer Engagement First Yutaka “John” Hara Chief Engagement Officer Engagement First Sairei “GauGau” Gau Engagement Produser Engagement First
डߨޙFuture DesignΛҾ͖ଓ͖ਂ͘ ཧղ͍͖͍ͯͨ͠ํʹɺϊϋΛ·ͱΊͨBESPOKEͷ ॻ੶ʢຊޠ൛ʣΛఏڙ͠·͢ɻ Future DesignͷϑϨʔϜϫʔΫ৫ͰͷڞΛ ߴΊΔख๏ͷʑΛҰʹ͠·ͨ͠ɻ
None
Engagement First ࣾձ՝ΛϚʔέςΟϯάͰղܾ͠ɺ৺๛͔ͳࣾձΛங͘ ͜ͱΛϛογϣϯʹɺڞ༗ՁΛ࡞Γग़͓͢ख͍Λ͢Δ Shared Value Agency®ʢڞ༗ՁཧళʣͰ͢ɻ bespokeͱͷۀఏܞΛ௨ͯ͡ɺຊʹଟ͘ͷFutures DesignerΛੜΈग़͠ɺڞ͍͖ͯ͠·͢ɻ www.engagement1st.com
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